Mercedes-Benz GLK-Class Audience in Germany
Mercedes-Benz GLK-Class has an estimated audience of 160,651 people in Germany. 19.4% are female, 80.6% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Jeep Cherokee, Jeep Cherokee (XJ), Škoda Superb, OUTDOOR ADVENTURE, Jeep Compass.
The average Mercedes-Benz GLK-Class fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Jeep Cherokee, Jeep Cherokee (XJ), Škoda Superb, with strongest over-indexing on Jeep Cherokee (233.88× the country average). Demographically, the Mercedes-Benz GLK-Class audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Mercedes-Benz GLK-Class fans
| Metric | Value |
|---|---|
| Female | 19.4% |
| Male | 80.6% |
| Average age | 43.2 |
| Estimated audience size | 160,651 |
Audience persona
The typical Mercedes-Benz GLK-Class fan in Germany is more male, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for Jeep Cherokee.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,805 | 1.23× |
| Baden-Württemberg | 46,548 | 1.32× |
| Bayern | 40,638 | 0.97× |
| Niedersachsen | 31,745 | 1.26× |
| Hessen | 22,572 | 1.14× |
| Rheinland-Pfalz | 13,585 | 1.05× |
| Schleswig-Holstein | 9,864 | 1.06× |
| Sachsen | 9,390 | 0.74× |
| Berlin | 9,134 | 0.79× |
| Hamburg | 8,058 | 1.37× |
| Brandenburg | 7,164 | 0.89× |
| Thüringen | 4,790 | 0.72× |
| Sachsen-Anhalt | 4,180 | 0.62× |
| Mecklenburg-Vorpommern | 4,104 | 0.83× |
| Saarland | 3,191 | 1× |
| Bremen | 2,223 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jeep Cherokee | 233.88× | Cars & Mobility |
| Jeep Cherokee (XJ) | 204.46× | Cars & Mobility |
| Škoda Superb | 88.9× | Cars & Mobility |
| OUTDOOR ADVENTURE | 44.76× | Games |
| Jeep Compass | 84.28× | Cars & Mobility |
| Jeep Grand Cherokee | 78.09× | Cars & Mobility |
| Peugeot 3008 | 61.54× | Cars & Mobility |
| Family car | 27.26× | Cars & Mobility |
| Jeep Renegade (BU) | 86.7× | Cars & Mobility |
| Dacia Duster | 42.5× | Cars & Mobility |
| Mini Countryman | 69.82× | Cars & Mobility |
| Hyundai Tucson | 40.42× | Cars & Mobility |
| Nissan X-Trail | 73.92× | Cars & Mobility |
| Ford Kuga | 42.86× | Cars & Mobility |
| BMW X1 | 37.34× | Cars & Mobility |
| Opel Mokka | 34.87× | Cars & Mobility |
| Nissan Qashqai | 30.17× | Cars & Mobility |
| BMW X3 | 37.72× | Cars & Mobility |
| Volkswagen Tiguan | 21.18× | Cars & Mobility |
| Skoda Karoq | 23.32× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.02 |
| Need for Security | CONSERVATISM | 1.73 |
| Early Adopter Mentality | POWER | 1.59 |
| Patriotism | CONSERVATISM | 1.49 |
| Luxury Orientation | PREMIUM | 1.44 |
| DIY Mentality | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 10.3% |
| United States | 9.8% |
| Italy | 6.6% |
See Mercedes-Benz GLK-Class audiences in other countries
- Mercedes-Benz GLK-Class — United States
- Mercedes-Benz GLK-Class — United Kingdom
- Mercedes-Benz GLK-Class — France
- Mercedes-Benz GLK-Class — Italy
- Mercedes-Benz GLK-Class — Spain
- Mercedes-Benz GLK-Class — Brazil
- Mercedes-Benz GLK-Class — Japan
- Mercedes-Benz GLK-Class — South Korea
- Mercedes-Benz GLK-Class — India
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Mercedes-Benz GLK-Class have in Germany?
Mercedes-Benz GLK-Class has an estimated audience of 160,651 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Mercedes-Benz GLK-Class fans?
19.4% of Mercedes-Benz GLK-Class fans are female, 80.6% are male, with an average age of 43.2 years.
Which brands do Mercedes-Benz GLK-Class fans like most?
Mercedes-Benz GLK-Class fans show strongest brand affinity for Jeep Cherokee (233.88×), Jeep Cherokee (XJ) (204.46×), and Škoda Superb (88.9×) over the country average.
Where do Mercedes-Benz GLK-Class fans live in Germany?
Mercedes-Benz GLK-Class fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,805), Baden-Württemberg (reach 46,548), and Bayern (reach 40,638). These three regions account for the largest share of the active audience.
What other brands do Mercedes-Benz GLK-Class fans also like?
Beyond Mercedes-Benz GLK-Class itself, the audience over-indexes on Jeep Cherokee (XJ) (204.46×), Škoda Superb (88.9×), OUTDOOR ADVENTURE (44.76×), and Jeep Compass (84.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mercedes-Benz GLK-Class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.