Rascasse Audience Intelligence

Mercedes-Benz GLK-Class Audience in Germany

A data profile of the people who buy, follow and care about Mercedes-Benz GLK-Class in Germany — modelled from more than twelve digital signal sources. Mercedes-Benz GLK-Class has an estimated audience of 251,778 people in Germany.

#301among Car type in Germany#304among Car Model in Germany#840in Cars & Mobility

The average Mercedes-Benz GLK-Class fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Jeep Cherokee, Jeep Cherokee (XJ), Škoda Superb, with strongest over-indexing on Jeep Cherokee (233.88× the country average).

Demographically, the Mercedes-Benz GLK-Class audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mercedes-Benz GLK-Class fan in Germany is more male, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for Jeep Cherokee.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercedes-Benz GLK-Class profile in Germany.

Audience size
252K
in Germany
Gender
19.4%♀
80.6% male
Age
43.2
average years
Country rank
#19556
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mercedes-Benz GLK-Class fans

19.4% are female, 80.6% are male, average age 43.2.

Fig. 02

Gender split

19.4%
Female
80.6%
Male
Demographic split for Mercedes-Benz GLK-Class audience in Germany
MetricValue
Female19.4%
Male80.6%
Average age43.2
Estimated audience size251,778
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Mercedes-Benz GLK-Class audience in Germany
Age bracketShare%
16-1913%
20-2913%
30-3920%
40-4929%
50+26%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Mercedes-Benz GLK-Class audience comes from Germany.

Worldwide audience distribution share by country for Mercedes-Benz GLK-Class
CountryShare
Germany14.5%
United States8.8%
Spain6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercedes-Benz GLK-Class audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mercedes-Benz GLK-Class fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~50K1.28×
02Hamburg~7K1.27×
03Niedersachsen~30K1.26×
04Nordrhein-Westfalen~70K1.17×
05Hessen~20K1.06×
06Schleswig-Holstein~10K1.06×
07Bremen~2K1.05×
08Rheinland-Pfalz~10K1.04×
09Saarland~3K1.03×
10Bayern~40K1.00×
11Brandenburg~7K0.91×
12Mecklenburg-Vorpommern~5K0.91×
13Thüringen~5K0.82×
14Berlin~9K0.80×
15Sachsen~10K0.77×
16Sachsen-Anhalt~5K0.76×
Fig. 06

Affinity by region

Affinity by region — Mercedes-Benz GLK-Class, Germany
0.76×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercedes-Benz GLK-Class audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercedes-Benz GLK-Class audience
#·InterestCategoryAffinity×
01Jeep CherokeeCars & Mobility233.88×
02Jeep Cherokee (XJ)Cars & Mobility204.46×
03Škoda SuperbCars & Mobility88.90×
04Jeep Renegade (BU)Cars & Mobility86.70×
05Jeep CompassCars & Mobility84.28×
06Jeep Grand CherokeeCars & Mobility78.09×
07Nissan X-TrailCars & Mobility73.92×
08Mini CountrymanCars & Mobility69.82×
09Peugeot 3008Cars & Mobility61.54×
10OUTDOOR ADVENTUREGames44.76×
11Ford KugaCars & Mobility42.86×
12Dacia DusterCars & Mobility42.50×
13Hyundai TucsonCars & Mobility40.42×
14BMW X3Cars & Mobility37.72×
15BMW X1Cars & Mobility37.34×
16Opel MokkaCars & Mobility34.87×
17Nissan QashqaiCars & Mobility30.17×
18Family carCars & Mobility27.26×
19Skoda KaroqCars & Mobility23.32×
20Volkswagen TiguanCars & Mobility21.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercedes-Benz GLK-Class audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mercedes-Benz GLK-Class audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM6.14×
Need for SecurityCONSERVATISM2.77×
Luxury OrientationPREMIUM2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mercedes-Benz GLK-Class audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.58×
TraditionCONSERVATISM0.75×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mercedes-Benz GLK-Class have in Germany?

Mercedes-Benz GLK-Class has an estimated audience of 251,778 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Mercedes-Benz GLK-Class fans?

19.4% of Mercedes-Benz GLK-Class fans are female, 80.6% are male, with an average age of 43.2 years.

03

Which brands do Mercedes-Benz GLK-Class fans like most?

Mercedes-Benz GLK-Class fans show strongest brand affinity for Jeep Cherokee (233.88×), Jeep Cherokee (XJ) (204.46×), and Škoda Superb (88.9×) over the country average.

04

Where do Mercedes-Benz GLK-Class fans live in Germany?

Mercedes-Benz GLK-Class fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Baden-Württemberg (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mercedes-Benz GLK-Class fans also like?

Beyond Mercedes-Benz GLK-Class itself, the audience over-indexes on Jeep Cherokee (XJ) (204.46×), Škoda Superb (88.9×), OUTDOOR ADVENTURE (44.76×), and Jeep Grand Cherokee (78.09×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Mercedes-Benz GLK-Class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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