Opel Mokka Audience in Germany
Opel Mokka has an estimated audience of 1,306,300 people in Germany. 24.3% are female, 75.7% are male, average age 46.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Honda HR-V, Honda CR-V, Suzuki Jimny, Daihatsu Terios, Toyota Land Cruiser.
The average Opel Mokka fan in Germany is 46.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Honda HR-V, Honda CR-V, Suzuki Jimny, with strongest over-indexing on Honda HR-V (167.85× the country average). Demographically, the Opel Mokka audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Opel Mokka fans
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 46.3 |
| Estimated audience size | 1,306,300 |
Audience persona
The typical Opel Mokka fan in Germany is more male, around 46.3 years old, with strong Need for Security tendencies and a notable affinity for Honda HR-V.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 373,214 | 1.31× |
| Bayern | 281,486 | 1.34× |
| Baden-Württemberg | 223,765 | 1.26× |
| Niedersachsen | 137,878 | 1.09× |
| Hessen | 119,754 | 1.2× |
| Rheinland-Pfalz | 75,521 | 1.15× |
| Sachsen | 53,018 | 0.83× |
| Berlin | 48,068 | 0.82× |
| Schleswig-Holstein | 46,554 | 0.99× |
| Brandenburg | 33,552 | 0.83× |
| Hamburg | 31,312 | 1.06× |
| Thüringen | 27,179 | 0.82× |
| Sachsen-Anhalt | 25,642 | 0.76× |
| Mecklenburg-Vorpommern | 18,440 | 0.74× |
| Saarland | 16,221 | 1.01× |
| Bremen | 8,915 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Honda HR-V | 167.85× | Cars & Mobility |
| Honda CR-V | 91.08× | Cars & Mobility |
| Suzuki Jimny | 90.53× | Cars & Mobility |
| Daihatsu Terios | 215.79× | Cars & Mobility |
| Toyota Land Cruiser | 51.76× | Cars & Mobility |
| Lada Niva | 108.77× | Cars & Mobility |
| Ford EcoSport | 88.78× | Cars & Mobility |
| Chevrolet Suburban | 177.08× | Cars & Mobility |
| Škoda Yeti | 96.09× | Cars & Mobility |
| Chevrolet Equinox | 203.27× | Cars & Mobility |
| Chevrolet Tahoe | 118.37× | Cars & Mobility |
| Renault Fluence | 101.66× | Cars & Mobility |
| Dacia Duster | 23.86× | Cars & Mobility |
| Mercedes-Benz GL-Class | 78.07× | Cars & Mobility |
| Jeep Grand Cherokee | 35.31× | Cars & Mobility |
| Ford Kuga | 25.56× | Cars & Mobility |
| Opel Antara | 117.51× | Cars & Mobility |
| Mini Countryman | 33.44× | Cars & Mobility |
| Toyota RAV4 | 26.64× | Cars & Mobility |
| Nissan Qashqai | 19.44× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.2 |
| Family Orientation | CONSERVATISM | 1.95 |
| Early Adopter Mentality | POWER | 1.32 |
| Quality Awareness | PREMIUM | 1.29 |
| Patriotism | CONSERVATISM | 1.26 |
| DIY Mentality | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 14.7% |
| Italy | 12.9% |
| Poland | 8.8% |
See Opel Mokka audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
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- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Opel Mokka have in Germany?
Opel Mokka has an estimated audience of 1,306,300 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Opel Mokka fans?
24.3% of Opel Mokka fans are female, 75.7% are male, with an average age of 46.3 years.
Which brands do Opel Mokka fans like most?
Opel Mokka fans show strongest brand affinity for Honda HR-V (167.85×), Honda CR-V (91.08×), and Suzuki Jimny (90.53×) over the country average.
Where do Opel Mokka fans live in Germany?
Opel Mokka fans in Germany are most concentrated in Nordrhein-Westfalen (reach 373,214), Bayern (reach 281,486), and Baden-Württemberg (reach 223,765). These three regions account for the largest share of the active audience.
What other brands do Opel Mokka fans also like?
Beyond Opel Mokka itself, the audience over-indexes on Honda CR-V (91.08×), Suzuki Jimny (90.53×), Daihatsu Terios (215.79×), and Toyota Land Cruiser (51.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Opel Mokka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.