Lada Niva Audience in Germany
A data profile of the people who buy, follow and care about Lada Niva in Germany — modelled from more than twelve digital signal sources. Lada Niva has an estimated audience of 285,488 people in Germany.
The average Lada Niva fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include AvtoVAZ, Rheinmetall, Viktor Orbán, with strongest over-indexing on AvtoVAZ (152.17× the country average).
Demographically, the Lada Niva audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lada Niva fan in Germany is more male, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for AvtoVAZ.
At a glance
The key figures that characterise the Lada Niva profile in Germany.
Search interest · 12-month trend
Demographics of Lada Niva fans
29.1% are female, 70.9% are male, average age 39.9.
Gender split
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 39.9 |
| Estimated audience size | 285,488 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 19% |
Geography
Where the Lada Niva audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~10K | 1.54× | |
| 02 | Sachsen | ~20K | 1.42× | |
| 03 | Sachsen-Anhalt | ~10K | 1.35× | |
| 04 | Mecklenburg-Vorpommern | ~7K | 1.28× | |
| 05 | Brandenburg | ~10K | 1.19× | |
| 06 | Hamburg | ~6K | 0.94× | |
| 07 | Hessen | ~20K | 0.91× | |
| 08 | Bayern | ~40K | 0.90× | |
| 09 | Berlin | ~10K | 0.90× | |
| 10 | Niedersachsen | ~20K | 0.88× | |
| 11 | Baden-Württemberg | ~30K | 0.85× | |
| 12 | Schleswig-Holstein | ~9K | 0.83× | |
| 13 | Saarland | ~3K | 0.83× | |
| 14 | Nordrhein-Westfalen | ~50K | 0.81× | |
| 15 | Rheinland-Pfalz | ~10K | 0.80× | |
| 16 | Bremen | ~2K | 0.69× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lada Niva audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AvtoVAZ | Cars & Mobility | 152.17× | ||
| 02 | Nissan Altima | Cars & Mobility | 70.30× | ||
| 03 | DS Automobiles | Cars & Mobility | 30.09× | ||
| 04 | Headlamp | Cars & Mobility | 20.83× | ||
| 05 | Viktor Orbán | Politics & Society | 19.89× | ||
| 06 | Viber | Internet & Social Media | 19.47× | ||
| 07 | Peugeot 5008 | Cars & Mobility | 16.93× | ||
| 08 | Taxicab | Cars & Mobility | 15.71× | ||
| 09 | Uzbekistan | Travel & Leisure | 15.57× | ||
| 10 | Rheinmetall | Business & Career | 14.90× | ||
| 11 | Mortgage law | Home & Garden | 13.65× | ||
| 12 | Suspension (vehicle) | Cars & Mobility | 11.32× | ||
| 13 | kfzteile24 | Cars & Mobility | 10.57× | ||
| 14 | Kazakhstan | Travel & Leisure | 9.81× | ||
| 15 | Crossover (automobile) | Cars & Mobility | 9.41× | ||
| 16 | Russian language | Politics & Society | 8.90× | ||
| 17 | Mediterranean Sea | Travel & Leisure | 7.34× | ||
| 18 | Developmental psychology | Health | 6.80× | ||
| 19 | Gmail | Internet & Social Media | 5.15× | ||
| 20 | Top-level domain | Technology & Electronics | 4.82× |
Personality of the Lada Niva audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.99× | |
| Quality Awareness | PREMIUM | 1.94× | |
| Price Sensitivity | PREMIUM | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.96× | |
| Convenience Orientation | PREMIUM | 1.01× | |
| Extroversion | THRILL | 1.03× |
Frequently asked questions
How many fans does Lada Niva have in Germany?
Lada Niva has an estimated audience of 285,488 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lada Niva fans?
29.1% of Lada Niva fans are female, 70.9% are male, with an average age of 39.9 years.
Which brands do Lada Niva fans like most?
Lada Niva fans show strongest brand affinity for AvtoVAZ (152.17×), Rheinmetall (14.9×), and Viktor Orbán (19.89×) over the country average.
Where do Lada Niva fans live in Germany?
Lada Niva fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Lada Niva fans also like?
Beyond Lada Niva itself, the audience over-indexes on Rheinmetall (14.9×), Viktor Orbán (19.89×), DS Automobiles (30.09×), and Taxicab (15.71×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Lada Niva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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