Lada Niva Audience in Germany
Lada Niva has an estimated audience of 169,862 people in Germany. 29.1% are female, 70.9% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rheinmetall, AvtoVAZ, DS Automobiles, Taxicab, Headlamp.
The average Lada Niva fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rheinmetall, AvtoVAZ, DS Automobiles, with strongest over-indexing on Rheinmetall (14.9× the country average). Demographically, the Lada Niva audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Lada Niva fans
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 39.9 |
| Estimated audience size | 169,862 |
Audience persona
The typical Lada Niva fan in Germany is more male, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Rheinmetall.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,086 | 0.85× |
| Bayern | 43,294 | 0.92× |
| Baden-Württemberg | 35,310 | 0.88× |
| Niedersachsen | 25,516 | 0.9× |
| Hessen | 20,894 | 0.94× |
| Sachsen | 20,282 | 1.41× |
| Berlin | 12,252 | 0.94× |
| Rheinland-Pfalz | 11,654 | 0.8× |
| Thüringen | 11,253 | 1.51× |
| Brandenburg | 10,773 | 1.19× |
| Sachsen-Anhalt | 9,775 | 1.29× |
| Schleswig-Holstein | 8,418 | 0.8× |
| Mecklenburg-Vorpommern | 6,919 | 1.24× |
| Hamburg | 6,136 | 0.93× |
| Saarland | 2,883 | 0.8× |
| Bremen | 1,519 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rheinmetall | 14.9× | Business & Career |
| AvtoVAZ | 152.17× | Cars & Mobility |
| DS Automobiles | 30.09× | Cars & Mobility |
| Taxicab | 15.71× | Cars & Mobility |
| Headlamp | 20.83× | Cars & Mobility |
| Gmail | 5.15× | Internet & Social Media |
| Crossover (automobile) | 9.41× | Cars & Mobility |
| Nissan Altima | 70.3× | Cars & Mobility |
| Suspension (vehicle) | 11.32× | Cars & Mobility |
| Viber | 19.47× | Internet & Social Media |
| Developmental psychology | 6.8× | Health |
| Uzbekistan | 15.57× | Travel & Leisure |
| Russian language | 8.9× | Politics & Society |
| Fiat Doblò | 25.17× | Cars & Mobility |
| Mediterranean Sea | 7.34× | Travel & Leisure |
| Peugeot 5008 | 16.93× | Cars & Mobility |
| Kazakhstan | 9.81× | Travel & Leisure |
| kfzteile24 | 10.57× | Cars & Mobility |
| Top-level domain | 4.82× | Technology & Electronics |
| Mortgage law | 13.65× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.92 |
| Sports Activity | POWER | 1.88 |
| Individualism | JOY | 1.75 |
| DIY Mentality | THRILL | 1.62 |
| Family Orientation | CONSERVATISM | 1.61 |
| Early Adopter Mentality | POWER | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 8.9% |
| France | 6.5% |
| Italy | 5.1% |
See Lada Niva audiences in other countries
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Frequently asked questions
How many fans does Lada Niva have in Germany?
Lada Niva has an estimated audience of 169,862 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lada Niva fans?
29.1% of Lada Niva fans are female, 70.9% are male, with an average age of 39.9 years.
Which brands do Lada Niva fans like most?
Lada Niva fans show strongest brand affinity for Rheinmetall (14.9×), AvtoVAZ (152.17×), and DS Automobiles (30.09×) over the country average.
Where do Lada Niva fans live in Germany?
Lada Niva fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,086), Bayern (reach 43,294), and Baden-Württemberg (reach 35,310). These three regions account for the largest share of the active audience.
What other brands do Lada Niva fans also like?
Beyond Lada Niva itself, the audience over-indexes on AvtoVAZ (152.17×), DS Automobiles (30.09×), Taxicab (15.71×), and Headlamp (20.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lada Niva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.