Rascasse Audience Intelligence

Mediterranean Sea Audience in Germany

A data profile of the people who buy, follow and care about Mediterranean Sea in Germany — modelled from more than twelve digital signal sources. Mediterranean Sea has an estimated audience of 3,577,372 people in Germany.

#12among Region in Germany#91among POI in Germany#137in Travel & Leisure

The average Mediterranean Sea fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FRITZ!Box, Netto Marken-Discount, Damascus, with strongest over-indexing on FRITZ!Box (2.1× the country average).

Demographically, the Mediterranean Sea audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mediterranean Sea fan in Germany is balanced, around 39.5 years old, with strong Spirituality tendencies and a notable affinity for FRITZ!Box.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mediterranean Sea profile in Germany.

Audience size
3.6M
in Germany
Gender
48.5%♀
51.5% male
Age
39.5
average years
Country rank
#1699
POI in Germany
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mediterranean Sea fans

48.5% are female, 51.5% are male, average age 39.5.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Mediterranean Sea audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age39.5
Estimated audience size3,577,372
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Mediterranean Sea audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3922%
40-4924%
50+17%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Mediterranean Sea audience comes from Germany.

Worldwide audience distribution share by country for Mediterranean Sea
CountryShare
Italy19.5%
United States11.5%
Spain5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mediterranean Sea audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mediterranean Sea fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~100K1.11×
02Sachsen~200K1.08×
03Mecklenburg-Vorpommern~70K1.06×
04Berlin~200K1.05×
05Thüringen~90K1.04×
06Niedersachsen~400K1.03×
07Nordrhein-Westfalen~800K1.01×
08Sachsen-Anhalt~90K1.00×
09Saarland~40K0.99×
10Schleswig-Holstein~100K0.98×
11Bayern~600K0.97×
12Baden-Württemberg~500K0.97×
13Rheinland-Pfalz~200K0.97×
14Hessen~300K0.93×
15Hamburg~70K0.92×
16Bremen~30K0.92×
Fig. 06

Affinity by region

Affinity by region — Mediterranean Sea, Germany
0.92×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mediterranean Sea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mediterranean Sea audience
#·InterestCategoryAffinity×
01Egyptian ArabicPolitics & Society4.97×
02Benjamin NetanyahuPolitics & Society4.55×
03AleppoTravel & Leisure4.06×
04BeirutTravel & Leisure3.96×
05HomsTravel & Leisure3.83×
06DamascusTravel & Leisure3.80×
07Arabic pop musicMusic & Radio3.78×
08AlbaniaTravel & Leisure3.70×
09KosovoTravel & Leisure3.02×
10SyriaTravel & Leisure2.62×
11FRITZ!BoxTechnology & Electronics2.10×
12TurkeyTravel & Leisure1.98×
13RyanairTravel & Leisure1.65×
14PostbankBusiness & Career1.65×
15LufthansaTravel & Leisure1.60×
16Netto Marken-DiscountShopping1.56×
17AirbnbTravel & Leisure1.56×
18AutoScout24Cars & Mobility1.53×
19WikipediaInternet & Social Media1.52×
20TK MaxxShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mediterranean Sea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mediterranean Sea audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.63×
TravellingTHRILL1.36×
Design AffinityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mediterranean Sea audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.91×
Pet OwnershipJOY0.95×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mediterranean Sea have in Germany?

Mediterranean Sea has an estimated audience of 3,577,372 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mediterranean Sea fans?

48.5% of Mediterranean Sea fans are female, 51.5% are male, with an average age of 39.5 years.

03

Which brands do Mediterranean Sea fans like most?

Mediterranean Sea fans show strongest brand affinity for FRITZ!Box (2.1×), Netto Marken-Discount (1.56×), and Damascus (3.8×) over the country average.

04

Where do Mediterranean Sea fans live in Germany?

Mediterranean Sea fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Mediterranean Sea fans also like?

Beyond Mediterranean Sea itself, the audience over-indexes on Netto Marken-Discount (1.56×), Damascus (3.8×), Egyptian Arabic (4.97×), and Turkey (1.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Mediterranean Sea audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mediterranean Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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