Rascasse Audience Intelligence

Albania Audience in Germany

A data profile of the people who buy, follow and care about Albania in Germany — modelled from more than twelve digital signal sources. Albania has an estimated audience of 2,381,624 people in Germany.

#32among Region in Germany#171among POI in Germany#227in Travel & Leisure

The average Albania fan in Germany is 34.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kosovo, Lieferando.de, DFB-Pokal, with strongest over-indexing on Kosovo (8.72× the country average).

Demographically, the Albania audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Albania fan in Germany is balanced, around 34.0 years old, with strong Need for Security tendencies and a notable affinity for Kosovo.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Albania profile in Germany.

Audience size
2.4M
in Germany
Gender
50.8%♀
49.2% male
Age
34.0
average years
Country rank
#2787
POI in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Albania fans

50.8% are female, 49.2% are male, average age 34.0.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Albania audience in Germany
MetricValue
Female50.8%
Male49.2%
Average age34.0
Estimated audience size2,381,624
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Albania audience in Germany
Age bracketShare%
16-1932%
20-2922%
30-3919%
40-4917%
50+10%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Albania audience comes from Germany.

Worldwide audience distribution share by country for Albania
CountryShare
Italy17.2%
Germany8.6%
United States6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Albania audience in Germany is strongest.

Fig. 05

Top regions by affinity

Albania fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~60K1.16×
02Baden-Württemberg~400K1.15×
03Nordrhein-Westfalen~600K1.13×
04Bayern~400K1.12×
05Sachsen~100K1.09×
06Berlin~100K1.08×
07Hessen~200K1.03×
08Bremen~20K1.02×
09Rheinland-Pfalz~100K1.00×
10Niedersachsen~200K0.99×
11Schleswig-Holstein~80K0.97×
12Brandenburg~70K0.94×
13Thüringen~60K0.93×
14Mecklenburg-Vorpommern~40K0.86×
15Sachsen-Anhalt~50K0.83×
16Saarland~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Albania, Germany
0.81×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Albania audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Albania audience
#·InterestCategoryAffinity×
01FC NantesSports14.62×
02Granit XhakaSports8.97×
03KosovoTravel & Leisure8.72×
04Elvis PresleyMusic & Radio8.32×
05Albania national football teamSports6.57×
06BlicNews5.05×
07SloveniaTravel & Leisure4.26×
08Mediterranean SeaTravel & Leisure3.70×
09DFB-PokalSports3.67×
10ThaliaShopping3.11×
11Lieferando.deFood & Beverages2.40×
12Efficient energy useTechnology & Electronics2.31×
13TipicoGames2.30×
14Solar energyHome & Garden2.26×
15CHECK24Business & Career2.14×
16AutoScout24Cars & Mobility2.06×
17Google MapsInternet & Social Media2.05×
18EurowingsTravel & Leisure1.91×
19CommerzbankBusiness & Career1.66×
20TK MaxxShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Albania audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Albania audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.53×
SpiritualityBALANCE1.40×
TravellingTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Albania audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Pet OwnershipJOY0.78×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Albania have in Germany?

Albania has an estimated audience of 2,381,624 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Albania fans?

50.8% of Albania fans are female, 49.2% are male, with an average age of 34.0 years.

03

Which brands do Albania fans like most?

Albania fans show strongest brand affinity for Kosovo (8.72×), Lieferando.de (2.4×), and DFB-Pokal (3.67×) over the country average.

04

Where do Albania fans live in Germany?

Albania fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Albania fans also like?

Beyond Albania itself, the audience over-indexes on Lieferando.de (2.4×), DFB-Pokal (3.67×), AutoScout24 (2.06×), and Google Maps (2.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Albania audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Albania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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