Albania Audience in Germany
Albania has an estimated audience of 2,381,624 people in Germany. 50.8% are female, 49.2% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kosovo, Ryanair, Google Maps, Casablanca, CHECK24.
The average Albania fan in Germany is 34.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kosovo, Ryanair, Google Maps, with strongest over-indexing on Kosovo (6.54× the country average). Demographically, the Albania audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Albania fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 34.0 |
| Estimated audience size | 2,381,624 |
Audience persona
The typical Albania fan in Germany is balanced, around 34.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Kosovo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 612,449 | 1.18× |
| Bayern | 427,975 | 1.12× |
| Baden-Württemberg | 379,129 | 1.17× |
| Niedersachsen | 236,242 | 1.02× |
| Hessen | 182,386 | 1× |
| Sachsen | 126,089 | 1.08× |
| Rheinland-Pfalz | 120,786 | 1.01× |
| Berlin | 112,539 | 1.06× |
| Schleswig-Holstein | 83,474 | 0.98× |
| Brandenburg | 68,496 | 0.93× |
| Hamburg | 64,476 | 1.2× |
| Thüringen | 54,363 | 0.9× |
| Sachsen-Anhalt | 49,653 | 0.8× |
| Mecklenburg-Vorpommern | 38,536 | 0.85× |
| Saarland | 22,604 | 0.77× |
| Bremen | 19,210 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kosovo | 6.54× | Travel & Leisure |
| Ryanair | 2.35× | Travel & Leisure |
| Google Maps | 2.02× | Internet & Social Media |
| Casablanca | 8.14× | Travel & Leisure |
| CHECK24 | 2.03× | Business & Career |
| Sports betting | 4.8× | Games |
| AutoScout24 | 1.73× | Cars & Mobility |
| Chocolate cake | 4× | Food & Beverages |
| Arnold Schwarzenegger | 4.28× | Movies & TV |
| Beşiktaş J.K. | 3.38× | Sports |
| Employment agency | 2.63× | Business & Career |
| Blic | 5.05× | News |
| Granit Xhaka | 8.73× | Sports |
| Montenegro | 5.43× | Travel & Leisure |
| Lieferando.de | 1.52× | Food & Beverages |
| Cro (rapper) | 3.61× | Music & Radio |
| Iron Maiden | 4.88× | Music & Radio |
| DFB-Pokal | 2.64× | Sports |
| S.S.C. Napoli | 4.7× | Sports |
| Deutschrap | 2.49× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.22 |
| Sports Activity | POWER | 1.07 |
| Quality Awareness | PREMIUM | 1.04 |
| Individualism | JOY | 1.03 |
| Design Affinity | PREMIUM | 1.03 |
| Need for Security | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 17.2% |
| Germany | 8.6% |
| United States | 6.6% |
See Albania audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Albania have in Germany?
Albania has an estimated audience of 2,381,624 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Albania fans?
50.8% of Albania fans are female, 49.2% are male, with an average age of 34.0 years.
Which brands do Albania fans like most?
Albania fans show strongest brand affinity for Kosovo (6.54×), Ryanair (2.35×), and Google Maps (2.02×) over the country average.
Where do Albania fans live in Germany?
Albania fans in Germany are most concentrated in Nordrhein-Westfalen (reach 612,449), Bayern (reach 427,975), and Baden-Württemberg (reach 379,129). These three regions account for the largest share of the active audience.
What other brands do Albania fans also like?
Beyond Albania itself, the audience over-indexes on Ryanair (2.35×), Google Maps (2.02×), Casablanca (8.14×), and CHECK24 (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Albania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.