Slovenia Audience in Germany
Slovenia has an estimated audience of 2,257,652 people in Germany. 55.2% are female, 44.8% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Savoy, Ljubljana, Bosnia and Herzegovina national football team, Mont Blanc, Monaco.
The average Slovenia fan in Germany is 44.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Savoy, Ljubljana, Bosnia and Herzegovina national football team, with strongest over-indexing on Savoy (22.79× the country average). Demographically, the Slovenia audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Slovenia fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 44.2 |
| Estimated audience size | 2,257,652 |
Audience persona
The typical Slovenia fan in Germany is more female, around 44.2 years old, with strong Tradition tendencies and a notable affinity for Savoy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 562,313 | 1.14× |
| Bayern | 418,767 | 1.15× |
| Baden-Württemberg | 356,743 | 1.16× |
| Niedersachsen | 225,993 | 1.03× |
| Hessen | 183,414 | 1.07× |
| Rheinland-Pfalz | 117,634 | 1.04× |
| Sachsen | 114,905 | 1.04× |
| Berlin | 103,845 | 1.03× |
| Schleswig-Holstein | 82,939 | 1.02× |
| Brandenburg | 69,332 | 0.99× |
| Thüringen | 53,091 | 0.92× |
| Hamburg | 51,498 | 1.01× |
| Sachsen-Anhalt | 46,961 | 0.8× |
| Mecklenburg-Vorpommern | 37,758 | 0.88× |
| Saarland | 24,330 | 0.88× |
| Bremen | 16,308 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Savoy | 22.79× | Travel & Leisure |
| Ljubljana | 38.99× | Travel & Leisure |
| Bosnia and Herzegovina national football team | 16.92× | Sports |
| Mont Blanc | 13.44× | Travel & Leisure |
| Monaco | 14.46× | Travel & Leisure |
| Balkans | 6.95× | Travel & Leisure |
| Bosnian language | 15.52× | Politics & Society |
| Fenerbahçe Men's Basketball | 5.34× | Sports |
| Borussia Dortmund | 1.72× | Sports |
| Sarajevo | 11.58× | Travel & Leisure |
| Edin Džeko | 13.03× | Sports |
| Nikola Tesla | 11.02× | Business & Career |
| Shopping | 1.62× | Shopping |
| REWE | 2.2× | Shopping |
| Netto Marken-Discount | 2.24× | Shopping |
| Croatian language | 7.78× | Politics & Society |
| Beauty | 1.71× | Beauty & Wellness |
| Serbia | 5.46× | Travel & Leisure |
| GNK Dinamo Zagreb | 14.85× | Sports |
| Kaufland | 2.18× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.59 |
| Pet Ownership | JOY | 1.35 |
| Indulgence | JOY | 1.19 |
| Sports Activity | POWER | 1.18 |
| Design Affinity | PREMIUM | 1.14 |
| Healthy Lifestyle | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 30.2% |
| United States | 10.7% |
| Germany | 7.1% |
See Slovenia audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Slovenia have in Germany?
Slovenia has an estimated audience of 2,257,652 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Slovenia fans?
55.2% of Slovenia fans are female, 44.8% are male, with an average age of 44.2 years.
Which brands do Slovenia fans like most?
Slovenia fans show strongest brand affinity for Savoy (22.79×), Ljubljana (38.99×), and Bosnia and Herzegovina national football team (16.92×) over the country average.
Where do Slovenia fans live in Germany?
Slovenia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 562,313), Bayern (reach 418,767), and Baden-Württemberg (reach 356,743). These three regions account for the largest share of the active audience.
What other brands do Slovenia fans also like?
Beyond Slovenia itself, the audience over-indexes on Ljubljana (38.99×), Bosnia and Herzegovina national football team (16.92×), Mont Blanc (13.44×), and Monaco (14.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Slovenia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.