Rascasse Audience Intelligence

Slovenia Audience in Germany

A data profile of the people who buy, follow and care about Slovenia in Germany — modelled from more than twelve digital signal sources. Slovenia has an estimated audience of 2,257,652 people in Germany.

#43among Country in Germany#177among POI in Germany#236in Travel & Leisure

The average Slovenia fan in Germany is 44.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Savoy, Ljubljana, Bosnia and Herzegovina national football team, with strongest over-indexing on Savoy (22.79× the country average).

Demographically, the Slovenia audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Slovenia fan in Germany is more female, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for Savoy.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Slovenia profile in Germany.

Audience size
2.3M
in Germany
Gender
55.2%♀
44.8% male
Age
44.2
average years
Country rank
#2948
POI in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Slovenia fans

55.2% are female, 44.8% are male, average age 44.2.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Slovenia audience in Germany
MetricValue
Female55.2%
Male44.8%
Average age44.2
Estimated audience size2,257,652
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Slovenia audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3922%
40-4929%
50+27%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Slovenia audience comes from Germany.

Worldwide audience distribution share by country for Slovenia
CountryShare
Italy30.2%
United States10.7%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Slovenia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Slovenia fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.18×
02Baden-Württemberg~400K1.14×
03Sachsen~100K1.10×
04Nordrhein-Westfalen~500K1.09×
05Hessen~200K1.06×
06Rheinland-Pfalz~100K1.03×
07Berlin~100K1.03×
08Brandenburg~70K1.01×
09Niedersachsen~200K1.00×
10Schleswig-Holstein~80K0.99×
11Thüringen~60K0.99×
12Hamburg~50K0.99×
13Saarland~30K0.91×
14Mecklenburg-Vorpommern~40K0.89×
15Bremen~20K0.88×
16Sachsen-Anhalt~50K0.84×
Fig. 06

Affinity by region

Affinity by region — Slovenia, Germany
0.84×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Slovenia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Slovenia audience
#·InterestCategoryAffinity×
01LjubljanaTravel & Leisure38.99×
02SavoyTravel & Leisure22.79×
03Bosnia and Herzegovina national football teamSports16.92×
04Bosnian languagePolitics & Society15.52×
05MonacoTravel & Leisure14.46×
06Mont BlancTravel & Leisure13.44×
07SarajevoTravel & Leisure11.58×
08Nikola TeslaBusiness & Career11.02×
09Croatian languagePolitics & Society7.78×
10BalkansTravel & Leisure6.95×
11SerbiaTravel & Leisure5.46×
12Fenerbahçe Men's BasketballSports5.34×
13Netto Marken-DiscountShopping2.24×
14REWEShopping2.20×
15KauflandShopping2.18×
16EBayShopping2.15×
17BeautyBeauty & Wellness1.71×
18dB’sMusic & Radio1.65×
19FIFA World CupSports1.63×
20ShoppingShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Slovenia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Slovenia audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.75×
Price SensitivityPREMIUM1.69×
DIY MentalityTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Slovenia audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.02×
Pet OwnershipJOY1.02×
SustainabilityBALANCE1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Slovenia have in Germany?

Slovenia has an estimated audience of 2,257,652 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Slovenia fans?

55.2% of Slovenia fans are female, 44.8% are male, with an average age of 44.2 years.

03

Which brands do Slovenia fans like most?

Slovenia fans show strongest brand affinity for Savoy (22.79×), Ljubljana (38.99×), and Bosnia and Herzegovina national football team (16.92×) over the country average.

04

Where do Slovenia fans live in Germany?

Slovenia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Slovenia fans also like?

Beyond Slovenia itself, the audience over-indexes on Ljubljana (38.99×), Bosnia and Herzegovina national football team (16.92×), Mont Blanc (13.44×), and Monaco (14.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Slovenia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Slovenia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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