Monaco Audience in Germany
Monaco has an estimated audience of 808,797 people in Germany. 48.1% are female, 51.9% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cannes, First class travel, Château, France, Florian Silbereisen.
The average Monaco fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cannes, First class travel, Château, with strongest over-indexing on Cannes (26.35× the country average). Demographically, the Monaco audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Monaco fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 42.8 |
| Estimated audience size | 808,797 |
Audience persona
The typical Monaco fan in Germany is balanced, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Cannes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 201,321 | 1.14× |
| Bayern | 161,672 | 1.24× |
| Baden-Württemberg | 146,928 | 1.33× |
| Niedersachsen | 78,211 | 1× |
| Hessen | 78,015 | 1.27× |
| Rheinland-Pfalz | 42,771 | 1.06× |
| Berlin | 40,375 | 1.12× |
| Sachsen | 36,504 | 0.92× |
| Schleswig-Holstein | 26,658 | 0.92× |
| Brandenburg | 20,364 | 0.81× |
| Hamburg | 20,173 | 1.1× |
| Thüringen | 16,194 | 0.79× |
| Sachsen-Anhalt | 15,900 | 0.76× |
| Mecklenburg-Vorpommern | 10,754 | 0.7× |
| Saarland | 8,922 | 0.9× |
| Bremen | 6,663 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cannes | 26.35× | Travel & Leisure |
| First class travel | 4.42× | Travel & Leisure |
| Château | 10.2× | Travel & Leisure |
| France | 2.22× | Travel & Leisure |
| Florian Silbereisen | 1.58× | Music & Radio |
| Paris | 1.82× | Travel & Leisure |
| Grace Kelly | 3.49× | Movies & TV |
| Foot Mercato | 6.9× | Sports |
| RMC Sport | 10.13× | Sports |
| Andrea Berg | 1.55× | Music & Radio |
| Savoy | 3.72× | Travel & Leisure |
| Miles & More | 2× | Shopping |
| Makita | 1.79× | Home & Garden |
| Forced to Mode | 5.35× | Music & Radio |
| Davis Cup | 2.34× | Sports |
| Victoria, Crown Princess of Sweden | 2.1× | Politics & Society |
| Alto Adige (newspaper) | 1.56× | News |
| StayFriends.de | 2.07× | Internet & Social Media |
| FIS Alpine Ski World Cup | 1.63× | Sports |
| 3000 metres | 2.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.67 |
| Quality Awareness | PREMIUM | 1.57 |
| Design Affinity | PREMIUM | 1.47 |
| Patriotism | CONSERVATISM | 1.46 |
| Tradition | CONSERVATISM | 1.45 |
| Luxury Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 20.3% |
| Italy | 10.7% |
| United States | 7.6% |
See Monaco audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Monaco have in Germany?
Monaco has an estimated audience of 808,797 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Monaco fans?
48.1% of Monaco fans are female, 51.9% are male, with an average age of 42.8 years.
Which brands do Monaco fans like most?
Monaco fans show strongest brand affinity for Cannes (26.35×), First class travel (4.42×), and Château (10.2×) over the country average.
Where do Monaco fans live in Germany?
Monaco fans in Germany are most concentrated in Nordrhein-Westfalen (reach 201,321), Bayern (reach 161,672), and Baden-Württemberg (reach 146,928). These three regions account for the largest share of the active audience.
What other brands do Monaco fans also like?
Beyond Monaco itself, the audience over-indexes on First class travel (4.42×), Château (10.2×), France (2.22×), and Florian Silbereisen (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Monaco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.