Rascasse Audience Intelligence

Monaco Audience in Germany

A data profile of the people who buy, follow and care about Monaco in Germany — modelled from more than twelve digital signal sources. Monaco has an estimated audience of 808,797 people in Germany.

#96among Country in Germany#605among POI in Germany#623in Travel & Leisure

The average Monaco fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cannes, First class travel, Château, with strongest over-indexing on Cannes (26.35× the country average).

Demographically, the Monaco audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Monaco fan in Germany is balanced, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Cannes.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monaco profile in Germany.

Audience size
809K
in Germany
Gender
48.1%♀
51.9% male
Age
42.8
average years
Country rank
#7816
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monaco fans

48.1% are female, 51.9% are male, average age 42.8.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Monaco audience in Germany
MetricValue
Female48.1%
Male51.9%
Average age42.8
Estimated audience size808,797
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Monaco audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3921%
40-4927%
50+25%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Monaco audience comes from Germany.

Worldwide audience distribution share by country for Monaco
CountryShare
France19.5%
Italy10.3%
United States7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monaco audience in Germany is strongest.

Fig. 05

Top regions by affinity

Monaco fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.30×
02Bayern~200K1.24×
03Hessen~80K1.23×
04Hamburg~20K1.11×
05Nordrhein-Westfalen~200K1.10×
06Berlin~40K1.08×
07Rheinland-Pfalz~40K1.06×
08Bremen~7K0.99×
09Niedersachsen~80K0.97×
10Saarland~9K0.94×
11Sachsen~40K0.91×
12Schleswig-Holstein~30K0.91×
13Brandenburg~20K0.84×
14Thüringen~20K0.81×
15Sachsen-Anhalt~20K0.78×
16Mecklenburg-Vorpommern~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Monaco, Germany
0.74×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monaco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monaco audience
#·InterestCategoryAffinity×
01CannesTravel & Leisure26.35×
02ChâteauTravel & Leisure10.20×
03RMC SportSports10.13×
04Foot MercatoSports6.90×
05Forced to ModeMusic & Radio5.35×
06First class travelTravel & Leisure4.42×
07SavoyTravel & Leisure3.72×
08Grace KellyMovies & TV3.49×
09Davis CupSports2.34×
10FranceTravel & Leisure2.22×
11Victoria, Crown Princess of SwedenPolitics & Society2.10×
12StayFriends.deInternet & Social Media2.07×
13Jürgen DrewsMusic & Radio2.04×
14Miles & MoreShopping2.00×
15ParisTravel & Leisure1.82×
16MakitaHome & Garden1.79×
17FIS Alpine Ski World CupSports1.63×
18Florian SilbereisenMusic & Radio1.58×
19Alto Adige (newspaper)News1.56×
20Andrea BergMusic & Radio1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monaco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monaco audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.67×
TraditionCONSERVATISM0.91×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monaco audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.44×
SustainabilityBALANCE0.56×
Early Adopter MentalityPOWER0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monaco have in Germany?

Monaco has an estimated audience of 808,797 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Monaco fans?

48.1% of Monaco fans are female, 51.9% are male, with an average age of 42.8 years.

03

Which brands do Monaco fans like most?

Monaco fans show strongest brand affinity for Cannes (26.35×), First class travel (4.42×), and Château (10.2×) over the country average.

04

Where do Monaco fans live in Germany?

Monaco fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Monaco fans also like?

Beyond Monaco itself, the audience over-indexes on First class travel (4.42×), Château (10.2×), France (2.22×), and Paris (1.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Monaco audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Monaco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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