Monaco Audience in United States
Monaco has an estimated audience of 1,491,184 people in United States. 51.4% are female, 48.6% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: RMC Sport, Grace Kelly, RMC (France), Motorhome, RVs.
The average Monaco fan in United States is 45.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include RMC Sport, Grace Kelly, RMC (France), with strongest over-indexing on RMC Sport (50.81× the country average). Demographically, the Monaco audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Monaco fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 45.5 |
| Estimated audience size | 1,491,184 |
Audience persona
The typical Monaco fan in United States is balanced, around 45.5 years old, with strong Indulgence tendencies and a notable affinity for RMC Sport.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 210,960 | 1.29× |
| Texas | 157,165 | 1.23× |
| Florida | 127,554 | 1.26× |
| New York | 107,559 | 1.29× |
| Illinois | 75,265 | 1.52× |
| New Jersey | 50,568 | 1.33× |
| Georgia | 48,316 | 1.05× |
| Pennsylvania | 47,311 | 0.94× |
| Ohio | 45,579 | 0.99× |
| North Carolina | 44,440 | 0.99× |
| Michigan | 43,220 | 1.11× |
| Virginia | 41,386 | 1.14× |
| Massachusetts | 36,732 | 1.25× |
| Washington | 35,292 | 1.18× |
| Arizona | 31,715 | 1.04× |
| Maryland | 29,669 | 1.16× |
| Indiana | 27,203 | 1× |
| Tennessee | 26,893 | 0.9× |
| Colorado | 25,911 | 1.1× |
| Missouri | 24,734 | 1.03× |
| Minnesota | 22,352 | 1.05× |
| Wisconsin | 21,386 | 0.95× |
| South Carolina | 18,613 | 0.83× |
| Louisiana | 18,555 | 0.96× |
| Connecticut | 18,472 | 1.24× |
| Alabama | 17,573 | 0.84× |
| Oregon | 16,722 | 0.98× |
| Utah | 16,352 | 1.22× |
| Kentucky | 16,290 | 0.87× |
| Nevada | 15,429 | 1.07× |
| Arkansas | 14,435 | 1.17× |
| Oklahoma | 12,990 | 0.78× |
| Kansas | 12,192 | 1.04× |
| Iowa | 10,447 | 0.85× |
| Idaho | 9,142 | 1.22× |
| Mississippi | 7,735 | 0.63× |
| Washington, District of Columbia | 6,350 | 1.42× |
| Nebraska | 6,259 | 0.84× |
| New Mexico | 5,641 | 0.75× |
| Hawaii | 5,626 | 0.88× |
| New Hampshire | 5,290 | 0.9× |
| Rhode Island | 4,501 | 0.95× |
| Maine | 4,396 | 0.82× |
| West Virginia | 4,037 | 0.58× |
| Delaware | 3,939 | 0.96× |
| Montana | 3,314 | 0.8× |
| Alaska | 2,344 | 0.73× |
| South Dakota | 2,289 | 0.66× |
| Vermont | 2,240 | 0.86× |
| North Dakota | 2,157 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| RMC Sport | 50.81× | Sports |
| Grace Kelly | 9.17× | Movies & TV |
| RMC (France) | 41.93× | Music & Radio |
| Motorhome | 3.12× | Cars & Mobility |
| RVs | 1.96× | Cars & Mobility |
| Dowry | 9.69× | Kids & Family |
| Lamp | 6.45× | Music & Radio |
| Nordstrom rack | 1.58× | Fashion & Accessoires |
| Cummins | 6.27× | Business & Career |
| Diesel engine | 2.89× | Cars & Mobility |
| Robert Redford | 2.29× | Movies & TV |
| Air conditioning | 1.67× | Technology & Electronics |
| Italian language | 2.83× | Politics & Society |
| Mobile home | 1.53× | Cars & Mobility |
| Kitchen stove | 1.56× | Home & Garden |
| Cabinetry | 1.5× | Home & Garden |
| Diesel fuel | 2.54× | Cars & Mobility |
| Popup camper | 4.43× | Travel & Leisure |
| Tractor | 1.62× | Cars & Mobility |
| Semi-trailer | 3.23× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.52 |
| Luxury Orientation | PREMIUM | 1.49 |
| Travelling | THRILL | 1.46 |
| Quality Awareness | PREMIUM | 1.41 |
| Design Affinity | PREMIUM | 1.4 |
| Need for Security | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 20.3% |
| Italy | 10.7% |
| United States | 7.6% |
See Monaco audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Monaco have in United States?
Monaco has an estimated audience of 1,491,184 people in United States, concentrated in California and Texas.
What is the gender split and age of Monaco fans?
51.4% of Monaco fans are female, 48.6% are male, with an average age of 45.5 years.
Which brands do Monaco fans like most?
Monaco fans show strongest brand affinity for RMC Sport (50.81×), Grace Kelly (9.17×), and RMC (France) (41.93×) over the country average.
Where do Monaco fans live in United States?
Monaco fans in United States are most concentrated in California (reach 210,960), Texas (reach 157,165), and Florida (reach 127,554). These three regions account for the largest share of the active audience.
What other brands do Monaco fans also like?
Beyond Monaco itself, the audience over-indexes on Grace Kelly (9.17×), RMC (France) (41.93×), Motorhome (3.12×), and RVs (1.96×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Monaco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.