Rascasse Audience Intelligence

Monaco Audience in United States

A data profile of the people who buy, follow and care about Monaco in United States — modelled from more than twelve digital signal sources. Monaco has an estimated audience of 1,491,184 people in United States.

#133among Country in United States#1480among POI in United States#1357in Travel & Leisure

The average Monaco fan in United States is 45.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include RMC Sport, Dick Van Dyke, RMC (France), with strongest over-indexing on RMC Sport (50.81× the country average).

Demographically, the Monaco audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monaco fan in United States is balanced, around 45.5 years old, with strong Luxury Orientation tendencies and a notable affinity for RMC Sport.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monaco profile in United States.

Audience size
1.5M
in United States
Gender
51.4%♀
48.6% male
Age
45.5
average years
Country rank
#17839
POI in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monaco fans

51.4% are female, 48.6% are male, average age 45.5.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Monaco audience in United States
MetricValue
Female51.4%
Male48.6%
Average age45.5
Estimated audience size1,491,184
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Monaco audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3916%
40-4922%
50+39%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Monaco audience comes from United States.

Worldwide audience distribution share by country for Monaco
CountryShare
France19.5%
Italy10.3%
United States7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monaco audience in United States is strongest.

Fig. 05

Top regions by affinity

Monaco fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~70K1.37×
02Washington, District of Columbia~6K1.33×
03Texas~200K1.29×
04Idaho~9K1.26×
05Massachusetts~40K1.25×
06California~200K1.24×
07New Jersey~50K1.24×
08Utah~20K1.21×
09Connecticut~20K1.20×
10Florida~100K1.18×
11New York~100K1.18×
12Washington~40K1.18×
13Maryland~30K1.17×
14Virginia~40K1.13×
15Arkansas~10K1.12×
16Kansas~10K1.09×
17Colorado~30K1.08×
18Michigan~40K1.05×
19Nevada~20K1.05×
20Minnesota~20K1.04×
21Georgia~50K1.03×
22Arizona~30K1.02×
23Missouri~20K1.00×
24Indiana~30K0.99×
25Oregon~20K0.99×
26Delaware~4K0.99×
27North Carolina~40K0.97×
28Wisconsin~20K0.96×
29Rhode Island~5K0.96×
30Pennsylvania~50K0.94×
31Ohio~40K0.94×
32New Hampshire~6K0.94×
33Louisiana~20K0.93×
34Vermont~2K0.91×
35Tennessee~30K0.90×
36Hawaii~6K0.90×
37Nebraska~7K0.87×
38South Carolina~20K0.86×
39Kentucky~20K0.86×
40Iowa~10K0.86×
41Maine~5K0.86×
42Alabama~20K0.85×
43Montana~4K0.85×
44Alaska~3K0.85×
45North Dakota~2K0.81×
46Mississippi~10K0.80×
47Oklahoma~10K0.79×
48New Mexico~6K0.79×
49South Dakota~3K0.76×
50West Virginia~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Monaco, United States
0.64×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monaco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monaco audience
#·InterestCategoryAffinity×
01RMC SportSports50.81×
02RMC (France)Music & Radio41.93×
03DowryKids & Family9.69×
04Grace KellyMovies & TV9.17×
05The WildMovies & TV7.15×
06LampMusic & Radio6.45×
07CumminsBusiness & Career6.27×
08MotorhomeCars & Mobility3.12×
09Elizabeth TaylorMovies & TV3.06×
10Diesel engineCars & Mobility2.89×
11Italian languagePolitics & Society2.83×
12Diesel fuelCars & Mobility2.54×
13Dick Van DykeMovies & TV2.40×
14Robert RedfordMovies & TV2.29×
15RVsCars & Mobility1.96×
16Air conditioningTechnology & Electronics1.67×
17Nordstrom rackFashion & Accessoires1.58×
18Kitchen stoveHome & Garden1.56×
19Mobile homeCars & Mobility1.53×
20CabinetryHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monaco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monaco audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.48×
Quality AwarenessPREMIUM1.38×
Design AffinityPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monaco audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Early Adopter MentalityPOWER0.88×
Convenience OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monaco have in United States?

Monaco has an estimated audience of 1,491,184 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Monaco fans?

51.4% of Monaco fans are female, 48.6% are male, with an average age of 45.5 years.

03

Which brands do Monaco fans like most?

Monaco fans show strongest brand affinity for RMC Sport (50.81×), Dick Van Dyke (2.4×), and RMC (France) (41.93×) over the country average.

04

Where do Monaco fans live in United States?

Monaco fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Monaco fans also like?

Beyond Monaco itself, the audience over-indexes on Dick Van Dyke (2.4×), RMC (France) (41.93×), Grace Kelly (9.17×), and Motorhome (3.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Monaco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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