Cabinetry Audience in United States

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Cabinetry has an estimated audience of 30,649,235 people in United States. 62.2% are female, 37.8% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: Countertop, Microwave oven, Sink, Refrigerator, Kitchen stove.

The average Cabinetry fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Countertop, Microwave oven, Sink, with strongest over-indexing on Countertop (5.64× the country average). Demographically, the Cabinetry audience skews more female with an average age of 44.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Cabinetry fans

Demographic split for Cabinetry audience in United States
MetricValue
Female62.2%
Male37.8%
Average age44.8
Estimated audience size30,649,235

Audience persona

The typical Cabinetry fan in United States is more female, around 44.8 years old, with strong DIY Mentality tendencies and a notable affinity for Countertop.

Top regions in United States

Top regions ranked by reach for Cabinetry in United States
RegionReachAffinity
California3,763,5321.12×
Texas2,928,0321.11×
Florida2,676,0991.29×
New York1,676,9910.98×
North Carolina1,101,5231.19×
Georgia1,030,0451.09×
Pennsylvania1,006,1380.97×
Arizona980,6291.57×
Illinois969,9100.95×
Michigan867,4331.08×
Ohio822,2990.87×
Washington780,0261.27×
Virginia774,7051.04×
New Jersey772,5030.99×
South Carolina711,2331.54×
Tennessee609,0160.99×
Massachusetts603,1671×
Minnesota564,2771.28×
Missouri562,3491.14×
Colorado548,6761.14×
Indiana531,9180.95×
Wisconsin518,8541.13×
Oregon509,0641.45×
Utah419,5851.53×
Maryland400,5380.76×
Alabama331,1310.77×
Kentucky304,0830.79×
Louisiana271,7400.69×
Oklahoma265,5290.78×
Iowa247,3910.98×
Connecticut229,1330.75×
Kansas220,3370.91×
Nevada220,2050.74×
Arkansas217,2110.86×
Idaho186,3951.21×
Delaware181,4082.15×
Mississippi155,5920.62×
Nebraska114,7410.75×
Montana111,7411.31×
Maine107,6070.98×
New Hampshire102,0560.85×
Hawaii95,0990.72×
New Mexico86,5270.56×
South Dakota84,6891.2×
West Virginia68,8120.48×
Washington, District of Columbia67,2610.73×
Rhode Island60,2230.62×
North Dakota51,7760.82×
Vermont46,6690.87×
Alaska43,4900.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cabinetry audience
BrandAffinityCategory
Countertop5.64×Home & Garden
Microwave oven5.52×Home & Garden
Sink4.45×Home & Garden
Refrigerator3.24×Home & Garden
Kitchen stove3.33×Home & Garden
Water1.93×Food & Beverages
Closet5.57×Fashion & Accessoires
Architecture1.96×Business & Career
Kitchen1.8×Home & Garden
Lowe's1.87×Shopping
Macy's1.99×Shopping
Oven2.25×Home & Garden
Kohl's1.81×Shopping
Furniture1.6×Home & Garden
House1.56×Home & Garden
Old Navy1.8×Fashion & Accessoires
Sales promotion1.52×Shopping
Eating1.55×Food & Beverages
Shelf (storage)4.34×Home & Garden
Women's clothing1.54×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cabinetry audience
TraitClusterScore
DIY MentalityTHRILL1.65
Quality AwarenessPREMIUM1.29
Price SensitivityPREMIUM1.26
Family OrientationCONSERVATISM1.22
Convenience OrientationPREMIUM1.19
CreativityOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Cabinetry
CountryShare
United States24.3%
United Kingdom5.5%
India5.4%

See Cabinetry audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Cabinetry have in United States?

Cabinetry has an estimated audience of 30,649,235 people in United States, concentrated in California and Texas.

What is the gender split and age of Cabinetry fans?

62.2% of Cabinetry fans are female, 37.8% are male, with an average age of 44.8 years.

Which brands do Cabinetry fans like most?

Cabinetry fans show strongest brand affinity for Countertop (5.64×), Microwave oven (5.52×), and Sink (4.45×) over the country average.

Where do Cabinetry fans live in United States?

Cabinetry fans in United States are most concentrated in California (reach 3,763,532), Texas (reach 2,928,032), and Florida (reach 2,676,099). These three regions account for the largest share of the active audience.

What other brands do Cabinetry fans also like?

Beyond Cabinetry itself, the audience over-indexes on Microwave oven (5.52×), Sink (4.45×), Refrigerator (3.24×), and Kitchen stove (3.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cabinetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.