Shelf (storage) Audience in United States

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Shelf (storage) has an estimated audience of 9,441,764 people in United States. 63.1% are female, 36.9% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Vocal harmony, Fairy godmother, Goop, Governor of Michigan.

The average Shelf (storage) fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Vocal harmony, Fairy godmother, with strongest over-indexing on Historic site (15.85× the country average). Demographically, the Shelf (storage) audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Shelf (storage) fans

Demographic split for Shelf (storage) audience in United States
MetricValue
Female63.1%
Male36.9%
Average age44.6
Estimated audience size9,441,764

Audience persona

The typical Shelf (storage) fan in United States is more female, around 44.6 years old, with strong Design Affinity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Shelf (storage) in United States
RegionReachAffinity
California1,371,2691.32×
Texas1,072,3671.32×
Florida676,6821.06×
New York582,0461.1×
Illinois332,2961.06×
Georgia303,9001.04×
Pennsylvania300,7710.95×
North Carolina291,7481.03×
Ohio285,7050.98×
New Jersey258,5311.08×
Michigan253,4601.03×
Virginia231,2301.01×
Arizona214,9891.12×
Washington213,4741.13×
Tennessee199,5981.05×
Massachusetts180,8190.97×
Indiana174,7191.01×
Missouri156,5061.03×
Maryland146,7680.9×
Colorado144,9560.97×
Minnesota136,6981.01×
South Carolina136,2420.96×
Wisconsin131,3480.92×
Kentucky125,2811.06×
Oklahoma123,7131.18×
Alabama122,9750.93×
Louisiana121,1020.99×
Oregon117,9631.09×
Nevada96,7721.06×
Utah93,6291.11×
Connecticut86,4670.91×
Arkansas84,3341.08×
Iowa79,1771.02×
Kansas78,6811.06×
Mississippi69,0650.89×
New Mexico56,3371.19×
Idaho49,5051.05×
Nebraska47,4691×
Hawaii42,7821.05×
West Virginia41,9100.95×
Maine30,5710.9×
New Hampshire30,5550.82×
Rhode Island26,7030.89×
Montana23,7630.91×
Delaware21,4860.82×
Washington, District of Columbia21,4440.76×
South Dakota18,8710.86×
North Dakota17,9470.93×
Alaska17,8510.88×
Vermont12,0880.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shelf (storage) audience
BrandAffinityCategory
Historic site15.85×Arts & Culture
Vocal harmony14.13×Music & Radio
Fairy godmother20.49×Literature
Goop12.21×Internet & Social Media
Governor of Michigan15.98×Politics & Society
Mathcore15.8×Music & Radio
Product design3.4×Business & Career
Grinch6.95×Movies & TV
Hipster16.21×Politics & Society
Hibachi10.5×Food & Beverages
headspace12.23×Health
Guitarist (magazine)14.38×Music & Radio
Cherish (group)13.23×Music & Radio
TV Fanatic12.24×Movies & TV
Israel2.38×Travel & Leisure
Wok7.21×Food & Beverages
The Historian17.13×Literature
Hamden, Connecticut19.9×Travel & Leisure
Hardik Pandya15.58×Sports
Grace Slick8.95×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shelf (storage) audience
TraitClusterScore
Design AffinityPREMIUM1.92
DIY MentalityTHRILL1.66
Quality AwarenessPREMIUM1.51
CreativityOPEN1.34
Price SensitivityPREMIUM1.33
Family OrientationCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Shelf (storage)
CountryShare
United States23.2%
Japan14.5%
United Kingdom8.0%

See Shelf (storage) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Shelf (storage) have in United States?

Shelf (storage) has an estimated audience of 9,441,764 people in United States, concentrated in California and Texas.

What is the gender split and age of Shelf (storage) fans?

63.1% of Shelf (storage) fans are female, 36.9% are male, with an average age of 44.6 years.

Which brands do Shelf (storage) fans like most?

Shelf (storage) fans show strongest brand affinity for Historic site (15.85×), Vocal harmony (14.13×), and Fairy godmother (20.49×) over the country average.

Where do Shelf (storage) fans live in United States?

Shelf (storage) fans in United States are most concentrated in California (reach 1,371,269), Texas (reach 1,072,367), and Florida (reach 676,682). These three regions account for the largest share of the active audience.

What other brands do Shelf (storage) fans also like?

Beyond Shelf (storage) itself, the audience over-indexes on Vocal harmony (14.13×), Fairy godmother (20.49×), Goop (12.21×), and Governor of Michigan (15.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shelf (storage). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.