Rascasse Audience Intelligence

Shelf (storage) Audience in United States

A data profile of the people who buy, follow and care about Shelf (storage) in United States — modelled from more than twelve digital signal sources. Shelf (storage) has an estimated audience of 9,441,764 people in United States.

#2393among Topic in United States#274in Home & Garden

The average Shelf (storage) fan in United States is 44.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Public Storage, Extra Space Storage, Cabinetry, with strongest over-indexing on Public Storage (8.99× the country average).

Demographically, the Shelf (storage) audience skews more female with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shelf (storage) fan in United States is more female, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for Public Storage.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shelf (storage) profile in United States.

Audience size
9.4M
in United States
Gender
63.1%♀
36.9% male
Age
44.6
average years
Country rank
#3786
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shelf (storage) fans

63.1% are female, 36.9% are male, average age 44.6.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Shelf (storage) audience in United States
MetricValue
Female63.1%
Male36.9%
Average age44.6
Estimated audience size9,441,764
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Shelf (storage) audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3919%
40-4926%
50+32%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Shelf (storage) audience comes from United States.

Worldwide audience distribution share by country for Shelf (storage)
CountryShare
United States23.2%
Japan14.5%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shelf (storage) audience in United States is strongest.

Fig. 05

Top regions by affinity

Shelf (storage) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M1.35×
02California~1M1.19×
03New Mexico~60K1.19×
04Utah~100K1.15×
05Arkansas~90K1.15×
06Oklahoma~100K1.14×
07Kansas~90K1.14×
08Kentucky~100K1.10×
09Nebraska~50K1.07×
10Illinois~300K1.06×
11Missouri~200K1.06×
12South Dakota~20K1.06×
13Washington~200K1.05×
14Indiana~200K1.05×
15Louisiana~100K1.05×
16Iowa~80K1.05×
17Hawaii~40K1.05×
18North Dakota~20K1.05×
19Nevada~100K1.04×
20Idaho~50K1.03×
21Arizona~200K1.02×
22Georgia~300K1.01×
23Oregon~100K1.01×
24Ohio~300K1.00×
25Michigan~200K1.00×
26West Virginia~40K1.00×
27North Carolina~300K0.99×
28Wisconsin~100K0.99×
29Montana~30K0.99×
30New York~500K0.98×
31Tennessee~200K0.98×
32Virginia~200K0.97×
33Colorado~100K0.97×
34Minnesota~100K0.96×
35Alaska~20K0.96×
36Florida~600K0.95×
37Pennsylvania~300K0.95×
38New Jersey~200K0.95×
39Alabama~100K0.95×
40Maine~30K0.95×
41South Carolina~100K0.93×
42Rhode Island~30K0.93×
43Connecticut~90K0.91×
44Mississippi~70K0.90×
45Massachusetts~200K0.89×
46Delaware~20K0.87×
47Maryland~100K0.86×
48Vermont~10K0.83×
49New Hampshire~30K0.82×
50Washington, District of Columbia~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Shelf (storage), United States
0.69×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shelf (storage) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shelf (storage) audience
#·InterestCategoryAffinity×
01Bathroom cabinetHome & Garden14.59×
02Public StorageBusiness & Career8.99×
03Extra Space StorageHome & Garden7.88×
04Nelly FurtadoMusic & Radio6.94×
05CabinetryHome & Garden4.34×
06Garden furnitureHome & Garden3.81×
07Microwave ovenHome & Garden2.97×
08Hardware storeHome & Garden2.69×
09IKEAHome & Garden2.66×
10CountertopHome & Garden2.66×
11KitchenwareHome & Garden2.18×
12Discount storesShopping2.14×
13RenovationHome & Garden1.94×
14Home AppliancesHome & Garden1.82×
15ApartmentBusiness & Career1.62×
16Planet FitnessSports1.61×
17Whole Foods MarketShopping1.60×
18Macy'sShopping1.57×
19CostcoShopping1.53×
20FurnitureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shelf (storage) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shelf (storage) audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.83×
Quality AwarenessPREMIUM1.63×
Design AffinityPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shelf (storage) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.81×
Early Adopter MentalityPOWER0.89×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shelf (storage) have in United States?

Shelf (storage) has an estimated audience of 9,441,764 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shelf (storage) fans?

63.1% of Shelf (storage) fans are female, 36.9% are male, with an average age of 44.6 years.

03

Which brands do Shelf (storage) fans like most?

Shelf (storage) fans show strongest brand affinity for Public Storage (8.99×), Extra Space Storage (7.88×), and Cabinetry (4.34×) over the country average.

04

Where do Shelf (storage) fans live in United States?

Shelf (storage) fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Shelf (storage) fans also like?

Beyond Shelf (storage) itself, the audience over-indexes on Extra Space Storage (7.88×), Cabinetry (4.34×), IKEA (2.66×), and Hardware store (2.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Shelf (storage) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shelf (storage). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →