A data profile of the people who buy, follow and care about Shelf (storage) in United Kingdom — modelled from more than twelve digital signal sources. Shelf (storage) has an estimated audience of 3,278,575 people in United Kingdom.
The average Shelf (storage) fan in United Kingdom is 47.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include EBay, IKEA, Home Appliances, with strongest over-indexing on EBay (3.02× the country average).
Demographically, the Shelf (storage) audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Shelf (storage) fan in United Kingdom is more female, around 47.2 years old, with strong Quality Awareness tendencies and a notable affinity for EBay.
The key figures that characterise the Shelf (storage) profile in United Kingdom.
63.6% are female, 36.4% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 47.2 |
| Estimated audience size | 3,278,575 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Shelf (storage) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 14.5% |
| United Kingdom | 8.0% |
Where the Shelf (storage) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~300K | 1.57× | |
| 02 | England | ~2.5M | 1.32× | |
| 03 | Scotland | ~400K | 1.26× | |
| 04 | Northern Ireland | ~100K | 1.23× | |
| 05 | Yorkshire and the Humber | ~300K | 1.09× | |
| 06 | West Midlands | ~100K | 0.87× | |
| 07 | East of England | ~200K | 0.72× | |
| 08 | North East | ~80K | 0.65× | |
| 09 | East Midlands | ~100K | 0.58× | |
| 10 | South East | ~200K | 0.57× | |
| 11 | South West | ~100K | 0.52× | |
| 12 | North West | ~100K | 0.33× |
The strongest cross-interests of the Shelf (storage) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchen cabinet | Home & Garden | 8.67× | ||
| 02 | Wood carving | Home & Garden | 4.98× | ||
| 03 | LED lamp | Home & Garden | 4.45× | ||
| 04 | Garden furniture | Home & Garden | 3.82× | ||
| 05 | Microwave oven | Home & Garden | 3.81× | ||
| 06 | Home Appliances | Home & Garden | 3.03× | ||
| 07 | EBay | Shopping | 3.02× | ||
| 08 | IKEA | Home & Garden | 2.80× | ||
| 09 | Life insurance | Business & Career | 2.53× | ||
| 10 | Breaking news | Movies & TV | 2.44× | ||
| 11 | Energy | Home & Garden | 2.41× | ||
| 12 | Refrigerator | Home & Garden | 2.33× | ||
| 13 | B&Q | Shopping | 2.15× | ||
| 14 | Discount stores | Shopping | 2.14× | ||
| 15 | Documentary movies | Movies & TV | 2.06× | ||
| 16 | Home improvement | Home & Garden | 1.79× | ||
| 17 | Cooking | Food & Beverages | 1.70× | ||
| 18 | Comedy movies | Movies & TV | 1.65× | ||
| 19 | Rock music | Music & Radio | 1.64× | ||
| 20 | Kitchen | Home & Garden | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.29× | |
| DIY Mentality | THRILL | 1.81× | |
| Convenience Orientation | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Mindfulness | BALANCE | 0.87× | |
| Risk Appetite | THRILL | 0.90× |
Shelf (storage) has an estimated audience of 3,278,575 people in United Kingdom, concentrated in England and Scotland.
63.6% of Shelf (storage) fans are female, 36.4% are male, with an average age of 47.2 years.
Shelf (storage) fans show strongest brand affinity for EBay (3.02×), IKEA (2.8×), and Home Appliances (3.03×) over the country average.
Shelf (storage) fans in United Kingdom are most concentrated in England (reach ~2.5M), Scotland (reach ~400K), and Wales (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Shelf (storage) itself, the audience over-indexes on IKEA (2.8×), Home Appliances (3.03×), Garden furniture (3.82×), and Kitchen cabinet (8.67×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Shelf (storage). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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