Shelf (storage) Audience in Germany
Shelf (storage) has an estimated audience of 1,000,485 people in Germany. 66.8% are female, 33.2% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Enzkreis, Gil Ofarim, Product design, Škoda Kodiaq.
The average Shelf (storage) fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Enzkreis, Gil Ofarim, with strongest over-indexing on Progressive rock (3.84× the country average). Demographically, the Shelf (storage) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Shelf (storage) fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 41.0 |
| Estimated audience size | 1,000,485 |
Audience persona
The typical Shelf (storage) fan in Germany is more female, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 241,207 | 1.1× |
| Bayern | 178,402 | 1.11× |
| Baden-Württemberg | 157,154 | 1.15× |
| Niedersachsen | 104,924 | 1.08× |
| Hessen | 78,906 | 1.03× |
| Rheinland-Pfalz | 51,548 | 1.03× |
| Sachsen | 50,618 | 1.03× |
| Berlin | 45,874 | 1.03× |
| Schleswig-Holstein | 33,233 | 0.93× |
| Brandenburg | 28,422 | 0.92× |
| Thüringen | 24,853 | 0.97× |
| Sachsen-Anhalt | 24,137 | 0.93× |
| Hamburg | 22,046 | 0.98× |
| Mecklenburg-Vorpommern | 15,660 | 0.82× |
| Saarland | 10,898 | 0.89× |
| Bremen | 8,629 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.84× | Music & Radio |
| Enzkreis | 18.89× | Travel & Leisure |
| Gil Ofarim | 1.91× | Music & Radio |
| Product design | 2.13× | Business & Career |
| Škoda Kodiaq | 2.32× | Cars & Mobility |
| Staycation | 3.91× | Home & Garden |
| Natural rubber | 1.91× | Cars & Mobility |
| Solo climbing | 3.06× | Sports |
| Therme Erding | 3.68× | Travel & Leisure |
| Liberace | 4.6× | Music & Radio |
| Building insulation | 3.15× | Home & Garden |
| Halsey, Oregon | 8.4× | Travel & Leisure |
| Scots Guards | 31.07× | Politics & Society |
| Fairy godmother | 12.9× | Literature |
| Haitian Vodou | 1.89× | Politics & Society |
| Headhunters (film) | 2.8× | Movies & TV |
| Video izle | 1.93× | |
| Mount Arafat | 6.09× | Travel & Leisure |
| Caprivi Strip | 5.53× | |
| Home Delivery | 1.56× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.28 |
| Design Affinity | PREMIUM | 2.44 |
| DIY Mentality | THRILL | 2.18 |
| Convenience Orientation | PREMIUM | 1.81 |
| Urban Lifestyle | OPEN | 1.67 |
| Sustainability | BALANCE | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 14.5% |
| United Kingdom | 8.0% |
See Shelf (storage) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Shelf (storage) have in Germany?
Shelf (storage) has an estimated audience of 1,000,485 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shelf (storage) fans?
66.8% of Shelf (storage) fans are female, 33.2% are male, with an average age of 41.0 years.
Which brands do Shelf (storage) fans like most?
Shelf (storage) fans show strongest brand affinity for Progressive rock (3.84×), Enzkreis (18.89×), and Gil Ofarim (1.91×) over the country average.
Where do Shelf (storage) fans live in Germany?
Shelf (storage) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 241,207), Bayern (reach 178,402), and Baden-Württemberg (reach 157,154). These three regions account for the largest share of the active audience.
What other brands do Shelf (storage) fans also like?
Beyond Shelf (storage) itself, the audience over-indexes on Enzkreis (18.89×), Gil Ofarim (1.91×), Product design (2.13×), and Škoda Kodiaq (2.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shelf (storage). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.