Rascasse Audience Intelligence

Shelf (storage) Audience in Germany

A data profile of the people who buy, follow and care about Shelf (storage) in Germany — modelled from more than twelve digital signal sources. Shelf (storage) has an estimated audience of 1,000,485 people in Germany.

#3165among Topic in Germany#427in Home & Garden

The average Shelf (storage) fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cutting board, Garden furniture, Kitchen cabinet, with strongest over-indexing on Cutting board (56.16× the country average).

Demographically, the Shelf (storage) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shelf (storage) fan in Germany is more female, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Cutting board.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shelf (storage) profile in Germany.

Audience size
1M
in Germany
Gender
66.8%♀
33.2% male
Age
41.0
average years
Country rank
#6525
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shelf (storage) fans

66.8% are female, 33.2% are male, average age 41.0.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Shelf (storage) audience in Germany
MetricValue
Female66.8%
Male33.2%
Average age41.0
Estimated audience size1,000,485
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Shelf (storage) audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3924%
40-4924%
50+20%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Shelf (storage) audience comes from Germany.

Worldwide audience distribution share by country for Shelf (storage)
CountryShare
United States23.2%
Japan14.5%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shelf (storage) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shelf (storage) fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.12×
02Bayern~200K1.09×
03Nordrhein-Westfalen~200K1.07×
04Niedersachsen~100K1.07×
05Rheinland-Pfalz~50K1.03×
06Bremen~9K1.03×
07Hessen~80K1.02×
08Berlin~50K1.02×
09Sachsen~50K1.01×
10Thüringen~30K0.99×
11Hamburg~20K0.98×
12Sachsen-Anhalt~20K0.96×
13Saarland~10K0.94×
14Schleswig-Holstein~30K0.93×
15Brandenburg~30K0.92×
16Mecklenburg-Vorpommern~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Shelf (storage), Germany
0.86×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shelf (storage) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shelf (storage) audience
#·InterestCategoryAffinity×
01Cutting boardHome & Garden56.16×
02Kitchen cabinetHome & Garden26.65×
03Kitchen gardenHome & Garden22.75×
04Garden furnitureHome & Garden20.63×
05ChandelierHome & Garden16.25×
06State schoolKids & Family15.14×
07PillowHome & Garden11.98×
08QatarTravel & Leisure10.44×
09BlanketHome & Garden9.41×
10Window blindHome & Garden9.12×
11Hot tubHome & Garden8.16×
12Vegetable GardeningFood & Beverages6.04×
13Household goodsHome & Garden5.81×
14Child developmentBusiness & Career5.42×
15Master's degreeBusiness & Career4.56×
16EmbroideryHome & Garden4.35×
17Danish designHome & Garden3.76×
18ZaraShopping3.22×
19Efficient energy useTechnology & Electronics3.02×
20IKEAHome & Garden2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shelf (storage) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shelf (storage) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.72×
Design AffinityPREMIUM2.55×
Convenience OrientationPREMIUM2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shelf (storage) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Pet OwnershipJOY0.89×
Price SensitivityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shelf (storage) have in Germany?

Shelf (storage) has an estimated audience of 1,000,485 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shelf (storage) fans?

66.8% of Shelf (storage) fans are female, 33.2% are male, with an average age of 41.0 years.

03

Which brands do Shelf (storage) fans like most?

Shelf (storage) fans show strongest brand affinity for Cutting board (56.16×), Garden furniture (20.63×), and Kitchen cabinet (26.65×) over the country average.

04

Where do Shelf (storage) fans live in Germany?

Shelf (storage) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Shelf (storage) fans also like?

Beyond Shelf (storage) itself, the audience over-indexes on Garden furniture (20.63×), Kitchen cabinet (26.65×), Pillow (11.98×), and Kitchen garden (22.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Shelf (storage) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shelf (storage). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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