Household goods Audience in Germany

Demographics of Household goods fans

Audience persona

The typical Household goods fan in Germany is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for PAW Patrol.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Household goods audiences in other countries

• Household goods — United States
• Household goods — United Kingdom
• Household goods — France
• Household goods — Italy
• Household goods — Spain
• Household goods — Brazil
• Household goods — Japan
• Household goods — South Korea
• Household goods — India

More Home & Garden audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Household goods have in Germany?

Household goods has an estimated audience of 2,721,299 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Household goods fans?

57.8% of Household goods fans are female, 42.2% are male, with an average age of 43.9 years.

Which brands do Household goods fans like most?

Household goods fans show strongest brand affinity for PAW Patrol (8.58×), Payback (4.77×), and IKEA (2.23×) over the country average.

Where do Household goods fans live in Germany?

Household goods fans in Germany are most concentrated in Nordrhein-Westfalen (reach 723,284), Bayern (reach 465,512), and Baden-Württemberg (reach 388,510). These three regions account for the largest share of the active audience.

What other brands do Household goods fans also like?

Beyond Household goods itself, the audience over-indexes on Payback (4.77×), IKEA (2.23×), Arts and music (1.56×), and Stradivarius (5.01×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Household goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.