Immobilien Audience in Germany
Immobilien has an estimated audience of 6,438,198 people in Germany. 64.6% are female, 35.4% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Alaska, Google Analytics, Gloria, Golden Gate.
The average Immobilien fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Alaska, Google Analytics, with strongest over-indexing on Gil Ofarim (2.27× the country average). Demographically, the Immobilien audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Immobilien fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 37.9 |
| Estimated audience size | 6,438,198 |
Audience persona
The typical Immobilien fan in Germany is more female, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,583,753 | 1.12× |
| Bayern | 1,358,956 | 1.31× |
| Baden-Württemberg | 1,265,661 | 1.44× |
| Niedersachsen | 743,192 | 1.19× |
| Hessen | 577,935 | 1.18× |
| Rheinland-Pfalz | 419,496 | 1.3× |
| Schleswig-Holstein | 280,310 | 1.21× |
| Sachsen | 222,186 | 0.7× |
| Berlin | 217,415 | 0.76× |
| Brandenburg | 178,984 | 0.9× |
| Hamburg | 152,475 | 1.05× |
| Thüringen | 104,145 | 0.63× |
| Sachsen-Anhalt | 102,910 | 0.62× |
| Mecklenburg-Vorpommern | 84,766 | 0.69× |
| Saarland | 75,006 | 0.95× |
| Bremen | 52,251 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.27× | Music & Radio |
| Alaska | 6.05× | Travel & Leisure |
| Google Analytics | 3.88× | Internet & Social Media |
| Gloria | 6.03× | Music & Radio |
| Golden Gate | 7.02× | Games |
| CAC 40 | 1.76× | Business & Career |
| Sailor | 5.78× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 5.73× | Music & Radio |
| Jura Mountains | 6.58× | Travel & Leisure |
| Tuscany | 4.88× | Travel & Leisure |
| Minnesota | 5.98× | Travel & Leisure |
| Business English | 2.63× | Business & Career |
| Building insulation | 3.7× | Home & Garden |
| Meals on Wheels | 8.15× | Food & Beverages |
| Information sensitivity | 4× | Technology & Electronics |
| Cachorro | 2.42× | Pets & Animals |
| Emil Nolde | 3.51× | Arts & Culture |
| Glossier | 5.79× | Beauty & Wellness |
| Icon (magazine) | 1.63× | Arts & Culture |
| N'Golo Kanté | 3.4× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.12 |
| Quality Awareness | PREMIUM | 1.96 |
| Sustainability | BALANCE | 1.95 |
| Design Affinity | PREMIUM | 1.9 |
| Career Orientation | POWER | 1.66 |
| DIY Mentality | THRILL | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 33.3% |
| Italy | 11.5% |
| France | 7.7% |
See Immobilien audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Immobilien have in Germany?
Immobilien has an estimated audience of 6,438,198 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Immobilien fans?
64.6% of Immobilien fans are female, 35.4% are male, with an average age of 37.9 years.
Which brands do Immobilien fans like most?
Immobilien fans show strongest brand affinity for Gil Ofarim (2.27×), Alaska (6.05×), and Google Analytics (3.88×) over the country average.
Where do Immobilien fans live in Germany?
Immobilien fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,583,753), Bayern (reach 1,358,956), and Baden-Württemberg (reach 1,265,661). These three regions account for the largest share of the active audience.
What other brands do Immobilien fans also like?
Beyond Immobilien itself, the audience over-indexes on Alaska (6.05×), Google Analytics (3.88×), Gloria (6.03×), and Golden Gate (7.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Immobilien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.