Rascasse Audience Intelligence

Immobilien Audience in Germany

A data profile of the people who buy, follow and care about Immobilien in Germany — modelled from more than twelve digital signal sources. Immobilien has an estimated audience of 6,438,198 people in Germany.

#447among Topic in Germany#88in Business & Career

The average Immobilien fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include ImmoScout24, Terraced house, ImmobilienScout24, with strongest over-indexing on ImmoScout24 (29.7× the country average).

Demographically, the Immobilien audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Immobilien fan in Germany is more female, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for ImmoScout24.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Immobilien profile in Germany.

Audience size
6.4M
in Germany
Gender
64.6%♀
35.4% male
Age
37.9
average years
Country rank
#725
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Immobilien fans

64.6% are female, 35.4% are male, average age 37.9.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Immobilien audience in Germany
MetricValue
Female64.6%
Male35.4%
Average age37.9
Estimated audience size6,438,198
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Immobilien audience in Germany
Age bracketShare%
16-1919%
20-2923%
30-3922%
40-4920%
50+15%
Fig. 04

Worldwide distribution

33.3%

of the worldwide Immobilien audience comes from Germany.

Worldwide audience distribution share by country for Immobilien
CountryShare
Germany33.3%
Italy11.5%
France7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Immobilien audience in Germany is strongest.

Fig. 05

Top regions by affinity

Immobilien fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~1M1.41×
02Rheinland-Pfalz~400K1.30×
03Bayern~1.5M1.29×
04Schleswig-Holstein~300K1.22×
05Niedersachsen~700K1.17×
06Hessen~600K1.15×
07Nordrhein-Westfalen~1.5M1.11×
08Hamburg~100K1.03×
09Bremen~50K0.99×
10Saarland~80K0.98×
11Brandenburg~200K0.88×
12Mecklenburg-Vorpommern~90K0.74×
13Berlin~200K0.72×
14Sachsen~200K0.71×
15Thüringen~100K0.68×
16Sachsen-Anhalt~100K0.64×
Fig. 06

Affinity by region

Affinity by region — Immobilien, Germany
0.64×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Immobilien audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Immobilien audience
#·InterestCategoryAffinity×
01ImmoScout24Home & Garden29.70×
02Commercial propertyBusiness & Career23.93×
03Prefabricated homeHome & Garden21.97×
04Terraced houseHome & Garden21.50×
05Royal Caribbean Cruises Ltd.Travel & Leisure16.81×
06ImmobilienScout24Home & Garden16.11×
07Die KüchenschlachtFood & Beverages15.63×
08Semi-detachedHome & Garden15.56×
09Mortgage calculatorHome & Garden13.95×
10Single-family detached homeHome & Garden13.03×
11Maite KellyMusic & Radio12.37×
12Owner-occupierHome & Garden10.92×
13CondominiumHome & Garden9.60×
14First-time buyerShopping9.17×
15First-time home buyer grantHome & Garden8.87×
16ArmedangelsFashion & Accessoires8.52×
17Isabel MarantFashion & Accessoires8.02×
18Starter homeHome & Garden7.54×
19Scorpions (band)Music & Radio6.01×
20IHF World Men's Handball ChampionshipSports5.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Immobilien audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Immobilien audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.43×
Quality AwarenessPREMIUM2.36×
Design AffinityPREMIUM2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Immobilien audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
SpiritualityBALANCE0.76×
Community OrientationOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Immobilien have in Germany?

Immobilien has an estimated audience of 6,438,198 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Immobilien fans?

64.6% of Immobilien fans are female, 35.4% are male, with an average age of 37.9 years.

03

Which brands do Immobilien fans like most?

Immobilien fans show strongest brand affinity for ImmoScout24 (29.7×), Terraced house (21.5×), and ImmobilienScout24 (16.11×) over the country average.

04

Where do Immobilien fans live in Germany?

Immobilien fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Immobilien fans also like?

Beyond Immobilien itself, the audience over-indexes on Terraced house (21.5×), ImmobilienScout24 (16.11×), Single-family detached home (13.03×), and Mortgage calculator (13.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Immobilien audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Immobilien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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