Owner-occupier Audience in Germany
Owner-occupier has an estimated audience of 1,333,869 people in Germany. 59.0% are female, 41.0% are male, average age 38.4. Top regions: Brandenburg, Bayern, Baden-Württemberg. Top brand affinities: Immobilien, Tagesschau, Semi-detached, Terraced house, Condominium.
The average Owner-occupier fan in Germany is 38.4 years old, more female, and lives primarily in Brandenburg. The audience is concentrated in Brandenburg, Bayern, Baden-Württemberg. Top brand affinities include Immobilien, Tagesschau, Semi-detached, with strongest over-indexing on Immobilien (10.92× the country average). Demographically, the Owner-occupier audience skews more female with an average age of 38.4, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Owner-occupier fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 38.4 |
| Estimated audience size | 1,333,869 |
Audience persona
The typical Owner-occupier fan in Germany is more female, around 38.4 years old, with strong DIY Mentality tendencies and a notable affinity for Immobilien.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Brandenburg | 90,525 | 2.19× |
| Bayern | 89,997 | 0.42× |
| Baden-Württemberg | 89,130 | 0.49× |
| Nordrhein-Westfalen | 83,880 | 0.29× |
| Rheinland-Pfalz | 83,552 | 1.25× |
| Niedersachsen | 79,000 | 0.61× |
| Sachsen | 71,754 | 1.1× |
| Schleswig-Holstein | 71,373 | 1.49× |
| Hessen | 66,452 | 0.65× |
| Berlin | 59,318 | 0.99× |
| Hamburg | 48,829 | 1.62× |
| Mecklenburg-Vorpommern | 44,244 | 1.74× |
| Sachsen-Anhalt | 40,244 | 1.16× |
| Thüringen | 20,719 | 0.61× |
| Bremen | 17,265 | 1.51× |
| Saarland | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Immobilien | 10.92× | Business & Career |
| Tagesschau | 4.8× | Movies & TV |
| Semi-detached | 12.73× | Home & Garden |
| Terraced house | 8.88× | Home & Garden |
| Condominium | 12.36× | Home & Garden |
| Danish design | 7.15× | Home & Garden |
| Pillow | 8.43× | Home & Garden |
| Living room | 5.13× | Home & Garden |
| Bed sheet | 9.86× | Home & Garden |
| Land lot | 8.72× | Home & Garden |
| Bedding | 5.98× | Home & Garden |
| ImmoScout24 | 3.12× | Home & Garden |
| Dining room | 5.35× | Home & Garden |
| Zara Kids | 10.29× | Fashion & Accessoires |
| Single-family detached home | 5.58× | Home & Garden |
| Street One | 4.61× | Fashion & Accessoires |
| IKEA | 2.32× | Home & Garden |
| Pre-kindergarten | 4.49× | Kids & Family |
| Summer house | 7.45× | Travel & Leisure |
| Green building | 5.74× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.64 |
| Sustainability | BALANCE | 2.07 |
| Quality Awareness | PREMIUM | 1.91 |
| Luxury Orientation | PREMIUM | 1.85 |
| Design Affinity | PREMIUM | 1.82 |
| Early Adopter Mentality | POWER | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Germany | 19.4% |
| Italy | 6.3% |
See Owner-occupier audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Owner-occupier have in Germany?
Owner-occupier has an estimated audience of 1,333,869 people in Germany, concentrated in Brandenburg and Bayern.
What is the gender split and age of Owner-occupier fans?
59.0% of Owner-occupier fans are female, 41.0% are male, with an average age of 38.4 years.
Which brands do Owner-occupier fans like most?
Owner-occupier fans show strongest brand affinity for Immobilien (10.92×), Tagesschau (4.8×), and Semi-detached (12.73×) over the country average.
Where do Owner-occupier fans live in Germany?
Owner-occupier fans in Germany are most concentrated in Brandenburg (reach 90,525), Bayern (reach 89,997), and Baden-Württemberg (reach 89,130). These three regions account for the largest share of the active audience.
What other brands do Owner-occupier fans also like?
Beyond Owner-occupier itself, the audience over-indexes on Tagesschau (4.8×), Semi-detached (12.73×), Terraced house (8.88×), and Condominium (12.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Owner-occupier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.