Owner-occupier Audience in United States

Owner-occupier logo

Owner-occupier has an estimated audience of 1,513,863 people in United States. 57.5% are female, 42.5% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Breaking news, Mortgage loans, Home equity, Local news, Finance.

The average Owner-occupier fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Breaking news, Mortgage loans, Home equity, with strongest over-indexing on Breaking news (1.79× the country average). Demographically, the Owner-occupier audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Owner-occupier fans

Demographic split for Owner-occupier audience in United States
MetricValue
Female57.5%
Male42.5%
Average age40.9
Estimated audience size1,513,863

Audience persona

The typical Owner-occupier fan in United States is more female, around 40.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Breaking news.

Top regions in United States

Top regions ranked by reach for Owner-occupier in United States
RegionReachAffinity
California134,5170.81×
Texas68,2560.52×
Florida66,5690.65×
New York63,3780.75×
Ohio37,4200.8×
Illinois35,7010.71×
Pennsylvania31,0850.61×
New Jersey29,6280.77×
Georgia28,6160.61×
Massachusetts27,4990.92×
Michigan27,2730.69×
North Carolina26,1660.57×
Washington24,5600.81×
Virginia22,5400.61×
South Carolina19,2550.85×
Tennessee17,9020.59×
Wisconsin16,5410.73×
Colorado16,5170.69×
Utah15,9421.18×
Missouri15,3740.63×
Minnesota15,3700.71×
Arizona15,2930.49×
Maryland13,9410.54×
Indiana12,9880.47×
Oregon12,9530.75×
Alabama12,5270.59×
Oklahoma12,3280.73×
Mississippi12,2980.99×
Louisiana11,7760.6×
Arkansas11,7660.94×
Kansas11,5420.97×
Connecticut11,3250.75×
Nevada11,2460.77×
Kentucky10,5150.55×
Idaho9,3751.23×
New Hampshire9,0091.51×
Hawaii8,9561.38×
Iowa8,9030.71×
West Virginia8,5911.22×
Nebraska8,1921.08×
Rhode Island8,0781.68×
Maine8,0731.49×
South Dakota8,0472.3×
Alaska7,7942.41×
New Mexico7,5220.99×
Wyoming6,9493.1×
Montana6,7941.62×
North Dakota5,8761.89×
Washington, District of Columbia5,2231.15×
Vermont4,8891.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Owner-occupier audience
BrandAffinityCategory
Breaking news1.79×Movies & TV
Mortgage loans2.07×Business & Career
Home equity3.22×Home & Garden
Local news1.84×News
Finance1.51×Business & Career
Rent-to-own4.36×Home & Garden
Banking1.57×Business & Career
Wealth1.6×Business & Career
Mortgage calculator2.61×Home & Garden
Real estate broker1.66×Home & Garden
Refinancing3.42×Business & Career
For sale by owner3.17×Home & Garden
Home insurance2.6×Business & Career
Ownership3.1×Business & Career
Credit (finance)2.1×Business & Career
Mobile home1.99×Cars & Mobility
Powerball1.55×Games
Renting2.74×Cars & Mobility
Property1.51×Home & Garden
Old age2.15×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Owner-occupier audience
TraitClusterScore
Price SensitivityPREMIUM1.5
Quality AwarenessPREMIUM1.37
Need for SecurityCONSERVATISM1.23
Career OrientationPOWER1.19
Community OrientationOPEN1.18
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Owner-occupier
CountryShare
United States22.0%
Germany19.4%
Italy6.3%

See Owner-occupier audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Owner-occupier have in United States?

Owner-occupier has an estimated audience of 1,513,863 people in United States, concentrated in California and Texas.

What is the gender split and age of Owner-occupier fans?

57.5% of Owner-occupier fans are female, 42.5% are male, with an average age of 40.9 years.

Which brands do Owner-occupier fans like most?

Owner-occupier fans show strongest brand affinity for Breaking news (1.79×), Mortgage loans (2.07×), and Home equity (3.22×) over the country average.

Where do Owner-occupier fans live in United States?

Owner-occupier fans in United States are most concentrated in California (reach 134,517), Texas (reach 68,256), and Florida (reach 66,569). These three regions account for the largest share of the active audience.

What other brands do Owner-occupier fans also like?

Beyond Owner-occupier itself, the audience over-indexes on Mortgage loans (2.07×), Home equity (3.22×), Local news (1.84×), and Finance (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Owner-occupier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.