Ownership Audience in United States

Ownership logo

Ownership has an estimated audience of 14,104,171 people in United States. 54.2% are female, 45.8% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Israel.

The average Ownership fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Ownership audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Ownership fans

Demographic split for Ownership audience in United States
MetricValue
Female54.2%
Male45.8%
Average age40.5
Estimated audience size14,104,171

Audience persona

The typical Ownership fan in United States is balanced, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Ownership in United States
RegionReachAffinity
California1,776,8981.15×
Texas1,543,6591.27×
Florida1,319,3641.38×
New York900,2631.14×
Georgia545,7241.26×
Illinois482,4571.03×
North Carolina469,8221.11×
Pennsylvania435,4690.92×
Ohio415,5820.96×
Virginia392,3411.14×
New Jersey364,3561.02×
Michigan338,3220.92×
Tennessee338,1321.2×
Washington295,2271.04×
Arizona291,2011.01×
Maryland267,5071.1×
South Carolina267,1371.26×
Indiana262,6061.02×
Massachusetts257,9590.93×
Missouri245,3111.08×
Louisiana231,7231.27×
Alabama227,6011.16×
Colorado203,6160.92×
Kentucky196,7541.11×
Minnesota184,3760.91×
Wisconsin183,5010.86×
Oregon173,0581.07×
Oklahoma163,5731.04×
Mississippi153,4081.32×
Nevada146,7991.08×
Connecticut142,3161.01×
Arkansas131,6391.13×
Kansas114,9841.03×
Utah113,2700.9×
Iowa112,9450.97×
New Mexico73,0601.03×
Nebraska65,8960.93×
Idaho61,1330.86×
West Virginia60,0850.91×
Hawaii58,3990.96×
New Hampshire42,3930.76×
Washington, District of Columbia41,6470.98×
Maine41,4830.82×
Delaware34,0950.88×
Rhode Island33,7790.75×
Montana29,4210.75×
South Dakota22,8610.7×
North Dakota22,5600.78×
Alaska21,1830.7×
Vermont17,4560.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ownership audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
The Historian16.48×Literature
Israel2.19×Travel & Leisure
Grinch3.6×Movies & TV
Vocal harmony3.99×Music & Radio
Goop4.14×Internet & Social Media
Eurail16.57×Cars & Mobility
Jeep Wagoneer4.04×Cars & Mobility
Jesse Plemons2.38×Movies & TV
Historic site2.87×Arts & Culture
Wok4.14×Food & Beverages
Parral, Chihuahua9.05×Travel & Leisure
Nebraska Cornhuskers football2.08×Sports
Governor of Michigan4.14×Politics & Society
Fairy godmother4.14×Literature
Hibachi4.14×Food & Beverages
Urban horticulture1.8×Home & Garden
Grace Slick4.14×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ownership audience
TraitClusterScore
Quality AwarenessPREMIUM1.92
Family OrientationCONSERVATISM1.33
Need for SecurityCONSERVATISM1.3
Career OrientationPOWER1.28
IndulgenceJOY1.2
Price SensitivityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Ownership
CountryShare
United States39.3%
United Kingdom8.6%
Australia6.5%

See Ownership audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Ownership have in United States?

Ownership has an estimated audience of 14,104,171 people in United States, concentrated in California and Texas.

What is the gender split and age of Ownership fans?

54.2% of Ownership fans are female, 45.8% are male, with an average age of 40.5 years.

Which brands do Ownership fans like most?

Ownership fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do Ownership fans live in United States?

Ownership fans in United States are most concentrated in California (reach 1,776,898), Texas (reach 1,543,659), and Florida (reach 1,319,364). These three regions account for the largest share of the active audience.

What other brands do Ownership fans also like?

Beyond Ownership itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), The Historian (16.48×), and Israel (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ownership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.