Rascasse Audience Intelligence

Ownership Audience in United States

A data profile of the people who buy, follow and care about Ownership in United States — modelled from more than twelve digital signal sources. Ownership has an estimated audience of 14,104,171 people in United States.

#1681among Topic in United States#257in Business & Career

The average Ownership fan in United States is 40.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Planet Fitness, Credit (finance), with strongest over-indexing on Real property (2.68× the country average).

Demographically, the Ownership audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ownership fan in United States is balanced, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ownership profile in United States.

Audience size
14.1M
in United States
Gender
54.2%♀
45.8% male
Age
40.5
average years
Country rank
#2494
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ownership fans

54.2% are female, 45.8% are male, average age 40.5.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Ownership audience in United States
MetricValue
Female54.2%
Male45.8%
Average age40.5
Estimated audience size14,104,171
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Ownership audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3919%
40-4923%
50+23%
Fig. 04

Worldwide distribution

39.2%

of the worldwide Ownership audience comes from United States.

Worldwide audience distribution share by country for Ownership
CountryShare
United States39.2%
United Kingdom8.6%
Australia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ownership audience in United States is strongest.

Fig. 05

Top regions by affinity

Ownership fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.31×
02Florida~1M1.30×
03Mississippi~100K1.26×
04Georgia~500K1.21×
05Texas~1.5M1.20×
06South Carolina~300K1.19×
07Tennessee~300K1.14×
08California~1.5M1.13×
09New York~900K1.13×
10Virginia~400K1.13×
11Alabama~200K1.13×
12Arkansas~100K1.10×
13North Carolina~500K1.08×
14Maryland~300K1.08×
15Kentucky~200K1.06×
16Missouri~200K1.05×
17Washington~300K1.04×
18Oregon~200K1.04×
19Nevada~100K1.04×
20New Mexico~70K1.04×
21Kansas~100K1.03×
22Arizona~300K1.02×
23Oklahoma~200K1.02×
24Hawaii~60K1.02×
25Illinois~500K1.01×
26Washington, District of Columbia~40K1.01×
27New Jersey~400K1.00×
28Indiana~300K0.99×
29Connecticut~100K0.99×
30Nebraska~70K0.99×
31Iowa~100K0.97×
32West Virginia~60K0.96×
33Delaware~40K0.95×
34Colorado~200K0.94×
35Utah~100K0.94×
36Ohio~400K0.93×
37Massachusetts~300K0.93×
38Michigan~300K0.92×
39Idaho~70K0.92×
40North Dakota~30K0.92×
41Alaska~30K0.91×
42Pennsylvania~400K0.90×
43Minnesota~200K0.90×
44Wisconsin~200K0.89×
45Maine~40K0.89×
46Montana~30K0.89×
47Vermont~20K0.89×
48Rhode Island~40K0.87×
49South Dakota~30K0.87×
50New Hampshire~50K0.86×
Fig. 06

Affinity by region

Affinity by region — Ownership, United States
0.86×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ownership audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ownership audience
#·InterestCategoryAffinity×
01TownhouseHome & Garden2.71×
02Real propertyHome & Garden2.68×
03Credit (finance)Business & Career2.03×
04Diaper bagKids & Family2.00×
05Home insuranceBusiness & Career1.99×
06Microwave ovenHome & Garden1.90×
07Life insuranceBusiness & Career1.86×
08CarGurusCars & Mobility1.83×
09Ace HardwareHome & Garden1.79×
10Credit KarmaBusiness & Career1.78×
11New York PostNews1.78×
12Made in USABusiness & Career1.71×
13Planet FitnessSports1.67×
14Health insuranceBusiness & Career1.66×
15DentistryBusiness & Career1.62×
16InnovationBusiness & Career1.55×
17MenardsHome & Garden1.54×
18LodgingTravel & Leisure1.53×
19Cyber MondayShopping1.52×
20KitchenwareHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ownership audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ownership audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.00×
Career OrientationPOWER1.62×
Need for SecurityCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ownership audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
Healthy LifestyleBALANCE0.90×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ownership have in United States?

Ownership has an estimated audience of 14,104,171 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ownership fans?

54.2% of Ownership fans are female, 45.8% are male, with an average age of 40.5 years.

03

Which brands do Ownership fans like most?

Ownership fans show strongest brand affinity for Real property (2.68×), Planet Fitness (1.67×), and Credit (finance) (2.03×) over the country average.

04

Where do Ownership fans live in United States?

Ownership fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Ownership fans also like?

Beyond Ownership itself, the audience over-indexes on Planet Fitness (1.67×), Credit (finance) (2.03×), Ace Hardware (1.79×), and CarGurus (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Ownership audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ownership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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