Ownership Audience in Germany
Ownership has an estimated audience of 1,801,483 people in Germany. 55.2% are female, 44.8% are male, average age 34.9. Top brand affinities: Jotex, Real property, Tagesschau, Discount stores, Western Union.
Top brand affinities include Jotex, Real property, Tagesschau, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Ownership audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Career Orientation.
Category: Business & Career · Type: Topic
Demographics of Ownership fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 34.9 |
| Estimated audience size | 1,801,483 |
Audience persona
The typical Ownership fan in Germany is more female, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Jotex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Real property | 7.15× | Home & Garden |
| Tagesschau | 2.31× | Movies & TV |
| Discount stores | 2.3× | Shopping |
| Western Union | 4.69× | Business & Career |
| Commerzbank | 2.39× | Business & Career |
| Pets | 1.74× | Pets & Animals |
| Alcoholic beverages | 1.99× | Food & Beverages |
| ImmoScout24 | 2.19× | Home & Garden |
| Amazon.com | 1.88× | Shopping |
| 1.97× | Internet & Social Media | |
| Automobiles | 1.75× | Cars & Mobility |
| Transfermarkt | 2.21× | Sports |
| Lidl | 1.67× | Shopping |
| Obi (store) | 1.65× | Shopping |
| IKEA | 1.65× | Home & Garden |
| American football | 1.86× | Sports |
| Personal finance | 1.58× | Business & Career |
| Smartphones | 1.54× | Technology & Electronics |
| Netto Marken-Discount | 1.65× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.89 |
| Career Orientation | POWER | 1.61 |
| Need for Security | CONSERVATISM | 1.56 |
| DIY Mentality | THRILL | 1.47 |
| Early Adopter Mentality | POWER | 1.45 |
| Quality Awareness | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.3% |
| United Kingdom | 8.6% |
| Australia | 6.5% |
See Ownership audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ownership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.