Rascasse Audience Intelligence

Ownership Audience in Germany

A data profile of the people who buy, follow and care about Ownership in Germany — modelled from more than twelve digital signal sources. Ownership has an estimated audience of 1,801,483 people in Germany.

#2114among Topic in Germany#349in Business & Career

The average Ownership fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Ryanair, Real property, with strongest over-indexing on Tagesschau (1.98× the country average).

Demographically, the Ownership audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ownership fan in Germany is more female, around 34.9 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ownership profile in Germany.

Audience size
1.8M
in Germany
Gender
55.2%♀
44.8% male
Age
34.9
average years
Country rank
#3740
Topic in Germany
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ownership fans

55.2% are female, 44.8% are male, average age 34.9.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Ownership audience in Germany
MetricValue
Female55.2%
Male44.8%
Average age34.9
Estimated audience size1,801,483
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Ownership audience in Germany
Age bracketShare%
16-1930%
20-2920%
30-3920%
40-4919%
50+11%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Ownership audience comes from Germany.

Worldwide audience distribution share by country for Ownership
CountryShare
United States39.2%
United Kingdom8.6%
Australia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ownership audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ownership fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~30K1.40×
02Hessen~200K1.25×
03Sachsen-Anhalt~50K1.14×
04Berlin~90K1.09×
05Hamburg~40K1.06×
06Bayern~300K1.04×
07Nordrhein-Westfalen~400K1.01×
08Mecklenburg-Vorpommern~30K1.01×
09Sachsen~90K1.00×
10Baden-Württemberg~200K0.98×
11Thüringen~40K0.97×
12Niedersachsen~200K0.96×
13Rheinland-Pfalz~90K0.96×
14Bremen~10K0.96×
15Brandenburg~50K0.95×
16Schleswig-Holstein~60K0.90×
Fig. 06

Affinity by region

Affinity by region — Ownership, Germany
0.90×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ownership audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ownership audience
#·InterestCategoryAffinity×
01Old NavyFashion & Accessoires8.68×
02JIRATechnology & Electronics8.06×
03CorsetFashion & Accessoires7.01×
04SuitsupplyFashion & Accessoires6.77×
05Home insuranceBusiness & Career4.83×
06Real propertyHome & Garden3.88×
07Sports bettingGames3.61×
08ZaraShopping2.76×
09InnovationBusiness & Career2.58×
10RefrigeratorHome & Garden2.47×
11FocusNews2.33×
12RyanairTravel & Leisure2.29×
13TagesschauMovies & TV1.98×
14Solar energyHome & Garden1.82×
15EurojackpotGames1.79×
16TransfermarktSports1.68×
17TattoosFashion & Accessoires1.67×
18DessertsFood & Beverages1.67×
19Netto Marken-DiscountShopping1.53×
20NatureHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ownership audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ownership audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.77×
Career OrientationPOWER1.74×
Early Adopter MentalityPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ownership audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.83×
Pet OwnershipJOY0.88×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ownership have in Germany?

Ownership has an estimated audience of 1,801,483 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ownership fans?

55.2% of Ownership fans are female, 44.8% are male, with an average age of 34.9 years.

03

Which brands do Ownership fans like most?

Ownership fans show strongest brand affinity for Tagesschau (1.98×), Ryanair (2.29×), and Real property (3.88×) over the country average.

04

Where do Ownership fans live in Germany?

Ownership fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ownership fans also like?

Beyond Ownership itself, the audience over-indexes on Ryanair (2.29×), Real property (3.88×), Zara (2.76×), and Corset (7.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Ownership audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ownership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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