Ownership Audience in Germany
Ownership has an estimated audience of 1,801,483 people in Germany. 55.2% are female, 44.8% are male, average age 34.9. Top brand affinities: Cocktail, CAC 40, Pillow, Artistic inspiration, Christmas Gift.
Top brand affinities include Cocktail, CAC 40, Pillow, with strongest over-indexing on Cocktail (2.39× the country average). Demographically, the Ownership audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Career Orientation.
Category: Business & Career · Type: Topic
Demographics of Ownership fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 34.9 |
| Estimated audience size | 1,801,483 |
Audience persona
The typical Ownership fan in Germany is more female, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Cocktail.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.39× | Food & Beverages |
| CAC 40 | 2.29× | Business & Career |
| Pillow | 2.26× | Home & Garden |
| Artistic inspiration | 1.67× | Arts & Culture |
| Christmas Gift | 2.08× | Kids & Family |
| Unique Gifts | 1.63× | Shopping |
| VfL Wolfsburg | 1.75× | Sports |
| Stradivarius | 1.61× | Shopping |
| MK | 2.71× | Music & Radio |
| Birthday Gifts | 1.51× | Kids & Family |
| Natural rubber | 1.86× | Cars & Mobility |
| Peugeot 308 | 2.6× | Cars & Mobility |
| Home Delivery | 1.57× | Food & Beverages |
| Samanyolu Haber | 2.33× | Movies & TV |
| Golem | 1.64× | Technology & Electronics |
| Gudrun Sjödén | 1.57× | Fashion & Accessoires |
| Janitor | 3.15× | Home & Garden |
| Jacob Tremblay | 2.26× | Movies & TV |
| Merano | 2.3× | Travel & Leisure |
| Free University of Berlin | 1.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.89 |
| Career Orientation | POWER | 1.61 |
| Need for Security | CONSERVATISM | 1.56 |
| DIY Mentality | THRILL | 1.47 |
| Early Adopter Mentality | POWER | 1.45 |
| Quality Awareness | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.3% |
| United Kingdom | 8.6% |
| Australia | 6.5% |
See Ownership audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ownership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.