A data profile of the people who buy, follow and care about Ownership in United Kingdom — modelled from more than twelve digital signal sources. Ownership has an estimated audience of 3,083,789 people in United Kingdom.
The average Ownership fan in United Kingdom is 42.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Breaking news, EBay, Energy, with strongest over-indexing on Breaking news (2.94× the country average).
Demographically, the Ownership audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Ownership fan in United Kingdom is balanced, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Breaking news.
The key figures that characterise the Ownership profile in United Kingdom.
52.2% are female, 47.8% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 42.9 |
| Estimated audience size | 3,083,789 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Ownership audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 39.2% |
| United Kingdom | 8.6% |
| Australia | 6.5% |
Where the Ownership audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.20× | |
| 02 | Yorkshire and the Humber | ~300K | 1.19× | |
| 03 | South West | ~300K | 1.12× | |
| 04 | Northern Ireland | ~100K | 1.11× | |
| 05 | East of England | ~300K | 1.10× | |
| 06 | Wales | ~200K | 1.05× | |
| 07 | South East | ~400K | 1.04× | |
| 08 | North East | ~100K | 0.99× | |
| 09 | Scotland | ~300K | 0.93× | |
| 10 | East Midlands | ~200K | 0.88× | |
| 11 | England | ~2.5M | 0.86× | |
| 12 | North West | ~200K | 0.65× |
The strongest cross-interests of the Ownership audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Workwear | Fashion & Accessoires | 3.31× | ||
| 02 | Risk management | Business & Career | 3.03× | ||
| 03 | Esso | Cars & Mobility | 2.98× | ||
| 04 | Breaking news | Movies & TV | 2.94× | ||
| 05 | Vodafone | Technology & Electronics | 2.92× | ||
| 06 | Wikipedia | Internet & Social Media | 2.79× | ||
| 07 | Public transport | Cars & Mobility | 2.69× | ||
| 08 | EBay | Shopping | 2.51× | ||
| 09 | Energy | Home & Garden | 2.45× | ||
| 10 | BP | Cars & Mobility | 2.34× | ||
| 11 | Refrigerator | Home & Garden | 2.32× | ||
| 12 | Betfair | Games | 2.28× | ||
| 13 | Life insurance | Business & Career | 2.17× | ||
| 14 | Internet & Social Media | 2.00× | |||
| 15 | William Hill (bookmaker) | Games | 1.97× | ||
| 16 | Home Appliances | Home & Garden | 1.93× | ||
| 17 | Hobby | Home & Garden | 1.82× | ||
| 18 | Distilled beverage | Food & Beverages | 1.61× | ||
| 19 | Aldi | Shopping | 1.55× | ||
| 20 | Comedy movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.58× | |
| Need for Security | CONSERVATISM | 1.53× | |
| Convenience Orientation | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.65× | |
| Mindfulness | BALANCE | 0.77× | |
| Design Affinity | PREMIUM | 0.78× |
Ownership has an estimated audience of 3,083,789 people in United Kingdom, concentrated in England and South East.
52.2% of Ownership fans are female, 47.8% are male, with an average age of 42.9 years.
Ownership fans show strongest brand affinity for Breaking news (2.94×), EBay (2.51×), and Energy (2.45×) over the country average.
Ownership fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Ownership itself, the audience over-indexes on EBay (2.51×), Energy (2.45×), Wikipedia (2.79×), and Esso (2.98×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ownership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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