A data profile of the people who buy, follow and care about BP in United Kingdom — modelled from more than twelve digital signal sources. BP has an estimated audience of 7,247,801 people in United Kingdom.
The average BP fan in United Kingdom is 41.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Esso, Texaco, Eurostar, with strongest over-indexing on Esso (9.51× the country average).
Demographically, the BP audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical BP fan in United Kingdom is balanced, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for Esso.
The key figures that characterise the BP profile in United Kingdom.
54.0% are female, 46.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 41.8 |
| Estimated audience size | 7,247,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 17% | |
| 50+ | 33% |
of the worldwide BP audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.0% |
| United Kingdom | 12.6% |
| Poland | 9.4% |
Where the BP audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1.5M | 2.31× | |
| 02 | South East | ~1.5M | 1.68× | |
| 03 | East of England | ~800K | 1.22× | |
| 04 | West Midlands | ~300K | 1.06× | |
| 05 | East Midlands | ~500K | 1.04× | |
| 06 | Yorkshire and the Humber | ~600K | 1.02× | |
| 07 | South West | ~400K | 0.74× | |
| 08 | Northern Ireland | ~200K | 0.74× | |
| 09 | Wales | ~300K | 0.69× | |
| 10 | North West | ~500K | 0.65× | |
| 11 | North East | ~200K | 0.60× | |
| 12 | England | ~1.5M | 0.26× |
The strongest cross-interests of the BP audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Texaco | Cars & Mobility | 13.48× | ||
| 02 | Esso | Cars & Mobility | 9.51× | ||
| 03 | Loyalty program | Shopping | 4.94× | ||
| 04 | Eurostar | Cars & Mobility | 4.88× | ||
| 05 | Petroleum | Cars & Mobility | 3.99× | ||
| 06 | Groupon | Internet & Social Media | 2.50× | ||
| 07 | Customer | Business & Career | 2.46× | ||
| 08 | Tax | Business & Career | 2.40× | ||
| 09 | Autotrader | Cars & Mobility | 2.37× | ||
| 10 | Industry | Business & Career | 2.33× | ||
| 11 | Week | Business & Career | 2.33× | ||
| 12 | EasyJet | Travel & Leisure | 2.12× | ||
| 13 | Leisure | Travel & Leisure | 2.11× | ||
| 14 | EBay | Shopping | 2.07× | ||
| 15 | Morrisons | Food & Beverages | 2.06× | ||
| 16 | Costa Coffee | Food & Beverages | 2.04× | ||
| 17 | Home Bargains | Shopping | 2.03× | ||
| 18 | Skill | Business & Career | 2.00× | ||
| 19 | British Airways | Travel & Leisure | 1.97× | ||
| 20 | Scottish Widows | Business & Career | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.54× | |
| Convenience Orientation | PREMIUM | 1.44× | |
| Need for Security | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.93× | |
| Pet Ownership | JOY | 0.95× | |
| Luxury Orientation | PREMIUM | 0.97× |
BP's target market in United Kingdom covers an estimated 7,247,801 people, concentrated in England and South East.
54.0% of the BP audience are female, 46.0% are male, with an average age of 41.8 years.
BP fans show strongest brand affinity for Esso (9.51×), Texaco (13.48×), and Eurostar (4.88×) over the country average.
BP fans in United Kingdom are most concentrated in England (reach ~1.5M), South East (reach ~1.5M), and Scotland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond BP itself, the audience over-indexes on Texaco (13.48×), Eurostar (4.88×), Leisure (2.11×), and Customer (2.46×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for BP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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