Customer Audience in United Kingdom
Customer has an estimated audience of 15,540,570 people in United Kingdom. 59.2% are female, 40.8% are male, average age 43.0. Top regions: South East, Yorkshire and the Humber, East of England. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Customer fan in United Kingdom is 43.0 years old, more female, and lives primarily in South East. The audience is concentrated in South East, Yorkshire and the Humber, East of England. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Customer audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Customer fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 43.0 |
| Estimated audience size | 15,540,570 |
Audience persona
The typical Customer fan in United Kingdom is more female, around 43.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 1,890,422 | 0.91× |
| Yorkshire and the Humber | 1,757,702 | 1.41× |
| East of England | 1,203,795 | 0.85× |
| South West | 1,033,446 | 0.81× |
| West Midlands | 1,007,229 | 1.51× |
| East Midlands | 913,574 | 0.83× |
| North East | 747,330 | 1.24× |
| North West | 741,569 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Solar thermal energy | 15.46× | Home & Garden |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| Weddings | 1.87× | Kids & Family |
| 1.95× | Internet & Social Media | |
| Hobby | 1.73× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.28 |
| Convenience Orientation | PREMIUM | 1.19 |
| Luxury Orientation | PREMIUM | 1.16 |
| Indulgence | JOY | 1.11 |
| Creativity | OPEN | 1.07 |
| Travelling | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
See Customer audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Customer have in United Kingdom?
Customer has an estimated audience of 15,540,570 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
What is the gender split and age of Customer fans?
59.2% of Customer fans are female, 40.8% are male, with an average age of 43.0 years.
Which brands do Customer fans like most?
Customer fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Customer fans live in United Kingdom?
Customer fans in United Kingdom are most concentrated in South East (reach 1,890,422), Yorkshire and the Humber (reach 1,757,702), and East of England (reach 1,203,795). These three regions account for the largest share of the active audience.
What other brands do Customer fans also like?
Beyond Customer itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.