A data profile of the people who buy, follow and care about Customer in United Kingdom — modelled from more than twelve digital signal sources. Customer has an estimated audience of 15,540,570 people in United Kingdom.
The average Customer fan in United Kingdom is 43.0 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Hobby, WhatsApp, Wikipedia, with strongest over-indexing on Hobby (1.91× the country average).
Demographically, the Customer audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Customer fan in United Kingdom is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Customer profile in United Kingdom.
59.2% are female, 40.8% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 43.0 |
| Estimated audience size | 15,540,570 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Customer audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
Where the Customer audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.50× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.39× | |
| 03 | North East | ~700K | 1.21× | |
| 04 | South East | ~2M | 0.91× | |
| 05 | East of England | ~1M | 0.86× | |
| 06 | East Midlands | ~900K | 0.85× | |
| 07 | South West | ~1M | 0.83× | |
| 08 | North West | ~800K | 0.50× |
The strongest cross-interests of the Customer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diabetes mellitus awareness | Health | 3.08× | ||
| 02 | Drinking establishment | Food & Beverages | 3.00× | ||
| 03 | Tax refund | Business & Career | 2.92× | ||
| 04 | BP | Cars & Mobility | 2.46× | ||
| 05 | Esso | Cars & Mobility | 2.38× | ||
| 06 | Wikipedia | Internet & Social Media | 2.26× | ||
| 07 | Hot tub | Home & Garden | 2.23× | ||
| 08 | Refrigerator | Home & Garden | 2.17× | ||
| 09 | Risk management | Business & Career | 2.17× | ||
| 10 | Mother's Day | Kids & Family | 2.03× | ||
| 11 | Betfair | Games | 2.01× | ||
| 12 | Internet & Social Media | 1.99× | |||
| 13 | William Hill (bookmaker) | Games | 1.99× | ||
| 14 | Satire | Literature | 1.93× | ||
| 15 | Mobile home | Cars & Mobility | 1.92× | ||
| 16 | Hobby | Home & Garden | 1.91× | ||
| 17 | Volunteering | Politics & Society | 1.85× | ||
| 18 | Distilled beverage | Food & Beverages | 1.76× | ||
| 19 | Aldi | Shopping | 1.68× | ||
| 20 | Kitchen | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.29× | |
| Healthy Lifestyle | BALANCE | 1.13× | |
| Quality Awareness | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.91× | |
| Pet Ownership | JOY | 0.92× | |
| Design Affinity | PREMIUM | 0.92× |
Customer has an estimated audience of 15,540,570 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
59.2% of Customer fans are female, 40.8% are male, with an average age of 43.0 years.
Customer fans show strongest brand affinity for Hobby (1.91×), WhatsApp (1.99×), and Wikipedia (2.26×) over the country average.
Customer fans in United Kingdom are most concentrated in South East (reach ~2M), Yorkshire and the Humber (reach ~1.5M), and East of England (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Customer itself, the audience over-indexes on WhatsApp (1.99×), Wikipedia (2.26×), William Hill (bookmaker) (1.99×), and Kitchen (1.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.