Customer Audience in Italy
Customer has an estimated audience of 12,718,378 people in Italy. 52.7% are female, 47.3% are male, average age 41.6. Top regions: Lombardy, Lazio, Campania. Top brand affinities: General practitioner, Dentistry, Instant messaging, Meat, University.
The average Customer fan in Italy is 41.6 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include General practitioner, Dentistry, Instant messaging, with strongest over-indexing on General practitioner (3.05× the country average). Demographically, the Customer audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Customer fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 41.6 |
| Estimated audience size | 12,718,378 |
Audience persona
The typical Customer fan in Italy is balanced, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for General practitioner.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,357,606 | 1.5× |
| Lazio | 1,818,854 | 1.17× |
| Campania | 1,513,229 | 1.06× |
| Veneto | 1,357,014 | 1.35× |
| Emilia-Romagna | 1,347,707 | 1.3× |
| Piedmont | 1,108,019 | 1.18× |
| Sicilia | 1,033,237 | 0.94× |
| Tuscany | 960,257 | 1.14× |
| Puglia | 882,429 | 1.01× |
| Marche | 322,845 | 1.02× |
| Liguria | 321,431 | 0.9× |
| Calabria | 314,699 | 0.81× |
| Sardinia | 266,588 | 0.75× |
| Abruzzo | 250,805 | 0.9× |
| Trentino-Alto Adige/Südtirol | 233,663 | 0.97× |
| Friuli-Venezia Giulia | 228,459 | 0.95× |
| Umbria | 180,478 | 0.88× |
| Molise | 35,818 | 0.59× |
| Aosta Valley | 19,515 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| General practitioner | 3.05× | Health |
| Dentistry | 2.92× | Business & Career |
| Instant messaging | 1.94× | Internet & Social Media |
| Meat | 1.75× | Food & Beverages |
| University | 1.67× | Business & Career |
| Subito.it | 1.5× | Shopping |
| Slovenia | 1.8× | Travel & Leisure |
| Volunteering | 1.5× | Politics & Society |
| Milk | 1.56× | Food & Beverages |
| AutoScout24 | 1.51× | Cars & Mobility |
| Rural tourism | 1.75× | Travel & Leisure |
| Canada | 1.62× | Travel & Leisure |
| Mediaset | 1.72× | Technology & Electronics |
| Rose | 2.58× | Home & Garden |
| Doctor of Medicine | 2.4× | Business & Career |
| Expert (company) | 1.91× | Shopping |
| Charity and causes | 1.55× | Business & Career |
| Enoteca | 2.16× | Food & Beverages |
| FTSE MIB | 1.74× | Business & Career |
| Library | 2.11× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.1 |
| Travelling | THRILL | 1.05 |
| Creativity | OPEN | 1.01 |
| Pet Ownership | JOY | 0.99 |
| DIY Mentality | THRILL | 0.99 |
| Design Affinity | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
See Customer audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Customer have in Italy?
Customer has an estimated audience of 12,718,378 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Customer fans?
52.7% of Customer fans are female, 47.3% are male, with an average age of 41.6 years.
Which brands do Customer fans like most?
Customer fans show strongest brand affinity for General practitioner (3.05×), Dentistry (2.92×), and Instant messaging (1.94×) over the country average.
Where do Customer fans live in Italy?
Customer fans in Italy are most concentrated in Lombardy (reach 3,357,606), Lazio (reach 1,818,854), and Campania (reach 1,513,229). These three regions account for the largest share of the active audience.
What other brands do Customer fans also like?
Beyond Customer itself, the audience over-indexes on Dentistry (2.92×), Instant messaging (1.94×), Meat (1.75×), and University (1.67×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.