A data profile of the people who buy, follow and care about Customer in India — modelled from more than twelve digital signal sources. Customer has an estimated audience of 9,281,509 people in India.
Customer has an estimated audience of 9,281,509 people in India. 24.5% are female, 75.5% are male, average age 32.3. Top brand affinities: Young's, Videography, Real property, Anthropology, True Detective.
Top brand affinities include Young's, Videography, Real property, with strongest over-indexing on Young's (3.95× the country average).
Demographically, the Customer audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Career Orientation, DIY Mentality.
The typical Customer fan in India is more male, around 32.3 years old, with strong Career Orientation tendencies and a notable affinity for Young's.
The key figures that characterise the Customer profile in India.
24.5% are female, 75.5% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 32.3 |
| Estimated audience size | 9,281,509 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Customer audience comes from India.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
The strongest cross-interests of the Customer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Young's | Food & Beverages | 3.95× | ||
| 02 | Jim Carrey | Movies & TV | 3.95× | ||
| 03 | Alibaba.com | Shopping | 3.95× | ||
| 04 | Edward Norton | Movies & TV | 3.95× | ||
| 05 | SEMrush | Internet & Social Media | 3.95× | ||
| 06 | Zootopia | Movies & TV | 3.91× | ||
| 07 | All Nippon Airways | Travel & Leisure | 3.13× | ||
| 08 | Brock Lesnar | Sports | 2.92× | ||
| 09 | Roman Reigns | Sports | 2.77× | ||
| 10 | Videography | Internet & Social Media | 2.49× | ||
| 11 | Bed sheet | Home & Garden | 2.43× | ||
| 12 | United Nations | Politics & Society | 2.33× | ||
| 13 | Real property | Home & Garden | 2.16× | ||
| 14 | Mount Everest | Travel & Leisure | 1.98× | ||
| 15 | Anthropology | Business & Career | 1.92× | ||
| 16 | Private equity | Business & Career | 1.78× | ||
| 17 | Mattress | Home & Garden | 1.73× | ||
| 18 | OnePlus | Technology & Electronics | 1.66× | ||
| 19 | True Detective | Movies & TV | 1.62× | ||
| 20 | Seafood | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.34× | |
| DIY Mentality | THRILL | 1.27× | |
| Convenience Orientation | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Tradition | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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