A data profile of the people who buy, follow and care about Customer in Finland — modelled from more than twelve digital signal sources. Customer has an estimated audience of 1,028,189 people in Finland.
Customer has an estimated audience of 1,028,189 people in Finland. 58.8% are female, 41.2% are male, average age 44.4. Top brand affinities: LinkedIn, Yogurt, Innovation, Swimming pool, YouTube Music.
Top brand affinities include LinkedIn, Yogurt, Innovation, with strongest over-indexing on LinkedIn (1.53× the country average).
Demographically, the Customer audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Customer fan in Finland is more female, around 44.4 years old, with strong Convenience Orientation tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Customer profile in Finland.
58.8% are female, 41.2% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 44.4 |
| Estimated audience size | 1,028,189 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Customer audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
The strongest cross-interests of the Customer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.05× | ||
| 02 | Home shopping | Shopping | 2.05× | ||
| 03 | Ralph Lauren | Fashion & Accessoires | 2.05× | ||
| 04 | Washing | Beauty & Wellness | 2.02× | ||
| 05 | Nail art | Beauty & Wellness | 1.90× | ||
| 06 | Yogurt | Food & Beverages | 1.86× | ||
| 07 | Sveriges Television | Technology & Electronics | 1.86× | ||
| 08 | Eyebrow | Beauty & Wellness | 1.83× | ||
| 09 | Innovation | Business & Career | 1.81× | ||
| 10 | Baby food | Kids & Family | 1.75× | ||
| 11 | Pasta | Food & Beverages | 1.70× | ||
| 12 | Hoodie | Fashion & Accessoires | 1.68× | ||
| 13 | YouTube Music | Internet & Social Media | 1.62× | ||
| 14 | Swimming pool | Sports | 1.59× | ||
| 15 | Toilet | Home & Garden | 1.58× | ||
| 16 | Backpack | Fashion & Accessoires | 1.58× | ||
| 17 | Shih Tzu | Pets & Animals | 1.55× | ||
| 18 | High school | Business & Career | 1.55× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Beagle | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Indulgence | JOY | 1.25× | |
| Travelling | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.88× | |
| Community Orientation | OPEN | 0.91× | |
| Extroversion | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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