A data profile of the people who buy, follow and care about Customer in Canada — modelled from more than twelve digital signal sources. Customer has an estimated audience of 7,637,708 people in Canada.
The average Customer fan in Canada is 39.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, HomeSense, Innovation, with strongest over-indexing on Real property (1.94× the country average).
Demographically, the Customer audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Customer fan in Canada is balanced, around 39.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Customer profile in Canada.
54.6% are female, 45.4% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 39.9 |
| Estimated audience size | 7,637,708 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Customer audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
Where the Customer audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~5.5M | 1.71× | |
| 02 | British Columbia | ~1.5M | 1.29× | |
| 03 | Alberta | ~1M | 1.18× | |
| 04 | Saskatchewan | ~200K | 1.02× | |
| 05 | Nova Scotia | ~200K | 1.01× | |
| 06 | Manitoba | ~300K | 1.00× | |
| 07 | New Brunswick | ~200K | 0.94× | |
| 08 | Prince Edward Island | ~30K | 0.87× | |
| 09 | Newfoundland and Labrador | ~90K | 0.80× | |
| 10 | Quebec | ~1.5M | 0.73× |
The strongest cross-interests of the Customer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MoneyGram | Business & Career | 2.69× | ||
| 02 | NATO | Politics & Society | 2.69× | ||
| 03 | Boulanger | Shopping | 2.08× | ||
| 04 | Real property | Home & Garden | 1.94× | ||
| 05 | John Travolta | Movies & TV | 1.87× | ||
| 06 | Ozarks | Movies & TV | 1.86× | ||
| 07 | Prince (musician) | Music & Radio | 1.78× | ||
| 08 | Western Union | Business & Career | 1.71× | ||
| 09 | Hypermarket | Shopping | 1.69× | ||
| 10 | Bored Panda | Internet & Social Media | 1.67× | ||
| 11 | Drew Barrymore | Movies & TV | 1.67× | ||
| 12 | United Nations | Politics & Society | 1.61× | ||
| 13 | Robin Williams | Movies & TV | 1.61× | ||
| 14 | Alison Brie | Movies & TV | 1.61× | ||
| 15 | Blender | Home & Garden | 1.59× | ||
| 16 | Innovation | Business & Career | 1.57× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 1.57× | ||
| 18 | West Elm | Home & Garden | 1.53× | ||
| 19 | HomeSense | Home & Garden | 1.52× | ||
| 20 | YouTube Music | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.28× | |
| Quality Awareness | PREMIUM | 1.22× | |
| Family Orientation | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.89× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Social Media Usage | JOY | 0.91× |
Customer has an estimated audience of 7,637,708 people in Canada, concentrated in Ontario and British Columbia.
54.6% of Customer fans are female, 45.4% are male, with an average age of 39.9 years.
Customer fans show strongest brand affinity for Real property (1.94×), HomeSense (1.52×), and Innovation (1.57×) over the country average.
Customer fans in Canada are most concentrated in Ontario (reach ~5.5M), British Columbia (reach ~1.5M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Customer itself, the audience over-indexes on HomeSense (1.52×), Innovation (1.57×), YouTube Music (1.51×), and Western Union (1.71×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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