Customer Audience in Canada
Customer has an estimated audience of 7,637,708 people in Canada. 54.6% are female, 45.4% are male, average age 39.9. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, HomeSense, Innovation, Western Union, YouTube Music.
The average Customer fan in Canada is 39.9 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, HomeSense, Innovation, with strongest over-indexing on Real property (1.94× the country average). Demographically, the Customer audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Customer fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 39.9 |
| Estimated audience size | 7,637,708 |
Audience persona
The typical Customer fan in Canada is balanced, around 39.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,476,630 | 1.71× |
| British Columbia | 1,473,740 | 1.29× |
| Quebec | 1,332,284 | 0.73× |
| Alberta | 1,107,928 | 1.18× |
| Manitoba | 287,123 | 1.0× |
| Saskatchewan | 247,844 | 1.02× |
| Nova Scotia | 230,554 | 1.01× |
| New Brunswick | 166,039 | 0.94× |
| Newfoundland and Labrador | 92,585 | 0.8× |
| Prince Edward Island | 32,750 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.94× | Home & Garden |
| HomeSense | 1.52× | Home & Garden |
| Innovation | 1.57× | Business & Career |
| Western Union | 1.71× | Business & Career |
| YouTube Music | 1.51× | Internet & Social Media |
| Hypermarket | 1.69× | Shopping |
| MoneyGram | 2.69× | Business & Career |
| Bored Panda | 1.67× | Internet & Social Media |
| Non-alcoholic beverage | 1.57× | Food & Beverages |
| West Elm | 1.53× | Home & Garden |
| John Travolta | 1.87× | Movies & TV |
| United Nations | 1.61× | Politics & Society |
| NATO | 2.69× | Politics & Society |
| Blender | 1.59× | Home & Garden |
| Drew Barrymore | 1.67× | Movies & TV |
| Robin Williams | 1.61× | Movies & TV |
| Prince (musician) | 1.78× | Music & Radio |
| Boulanger | 2.08× | Shopping |
| Ozarks | 1.86× | Movies & TV |
| Alison Brie | 1.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.28 |
| Quality Awareness | PREMIUM | 1.22 |
| Family Orientation | CONSERVATISM | 1.19 |
| Career Orientation | POWER | 1.16 |
| Urban Lifestyle | OPEN | 1.14 |
| Extroversion | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
See Customer audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Customer have in Canada?
Customer has an estimated audience of 7,637,708 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Customer fans?
54.6% of Customer fans are female, 45.4% are male, with an average age of 39.9 years.
Which brands do Customer fans like most?
Customer fans show strongest brand affinity for Real property (1.94×), HomeSense (1.52×), and Innovation (1.57×) over the country average.
Where do Customer fans live in Canada?
Customer fans in Canada are most concentrated in Ontario (reach 5,476,630), British Columbia (reach 1,473,740), and Quebec (reach 1,332,284). These three regions account for the largest share of the active audience.
What other brands do Customer fans also like?
Beyond Customer itself, the audience over-indexes on HomeSense (1.52×), Innovation (1.57×), Western Union (1.71×), and YouTube Music (1.51×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.