Customer Audience in Spain
Customer has an estimated audience of 7,085,873 people in Spain. 56.8% are female, 43.2% are male, average age 44.1. Top brand affinities: Ticketmaster, Singer-songwriter, Aldi, MSN, TripAdvisor.
Top brand affinities include Ticketmaster, Singer-songwriter, Aldi, with strongest over-indexing on Ticketmaster (6.03× the country average). Demographically, the Customer audience skews more female with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Category: Business & Career · Type: Topic
Demographics of Customer fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 44.1 |
| Estimated audience size | 7,085,873 |
Audience persona
The typical Customer fan in Spain is more female, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Ticketmaster.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ticketmaster | 6.03× | Travel & Leisure |
| Singer-songwriter | 4.05× | Music & Radio |
| Aldi | 3.04× | Shopping |
| MSN | 3.19× | News |
| TripAdvisor | 3.6× | Travel & Leisure |
| Pedro Pascal | 4.05× | Movies & TV |
| Julio Iglesias | 2.66× | Music & Radio |
| Lunch | 3.16× | Food & Beverages |
| Iberia (airline) | 1.65× | Travel & Leisure |
| Movistar | 1.96× | Technology & Electronics |
| Dentistry | 3.42× | Business & Career |
| Opera (web browser) | 5.69× | Internet & Social Media |
| 1.61× | Internet & Social Media | |
| Travis Scott | 5.58× | Music & Radio |
| CAC 40 | 2.28× | Business & Career |
| Kundalini yoga | 4.05× | Health |
| Livemusic | 2.45× | Music & Radio |
| Google Chrome | 4.72× | Internet & Social Media |
| Mapfre | 2.07× | Business & Career |
| Stradivarius | 1.75× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.2 |
| Design Affinity | PREMIUM | 1.17 |
| Community Orientation | OPEN | 1.15 |
| Creativity | OPEN | 1.12 |
| Quality Awareness | PREMIUM | 1.12 |
| Price Sensitivity | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
See Customer audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.