Customer Audience in Spain
Customer has an estimated audience of 7,085,873 people in Spain. 56.8% are female, 43.2% are male, average age 44.1. Top brand affinities: Pedro Pascal, Real property, Take-out, Refrigerator, Satire.
Top brand affinities include Pedro Pascal, Real property, Take-out, with strongest over-indexing on Pedro Pascal (4.05× the country average). Demographically, the Customer audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Category: Business & Career · Type: Topic
Demographics of Customer fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 44.1 |
| Estimated audience size | 7,085,873 |
Audience persona
The typical Customer fan in Spain is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Pedro Pascal.
Top brand affinities of Customer fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pedro Pascal | 4.05× | Movies & TV |
| Real property | 2.61× | Home & Garden |
| Take-out | 1.89× | Food & Beverages |
| Refrigerator | 2.73× | Home & Garden |
| Satire | 4.04× | Literature |
| Aldi | 1.72× | Shopping |
| Rayo Vallecano | 3.28× | Travel & Leisure |
| IBEX 35 | 1.51× | Business & Career |
| Julio Iglesias | 1.62× | Music & Radio |
| Volunteering | 2.31× | Politics & Society |
| TripAdvisor | 1.84× | Travel & Leisure |
| Anthropology | 1.81× | Business & Career |
| Trello | 4.05× | Internet & Social Media |
| BP | 1.65× | Cars & Mobility |
| Innovation | 1.58× | Business & Career |
| Richard Gere | 2.09× | Movies & TV |
| Japanese hip hop | 2.93× | Music & Radio |
| Detroit techno | 3.66× | Music & Radio |
| Elsa Pataky | 2.05× | Movies & TV |
| Badoo | 1.52× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.33 |
| Career Orientation | POWER | 1.31 |
| Convenience Orientation | PREMIUM | 1.29 |
| Community Orientation | OPEN | 1.28 |
| Travelling | THRILL | 1.26 |
| Indulgence | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
See Customer audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.