A data profile of the people who buy, follow and care about Customer in Brazil — modelled from more than twelve digital signal sources. Customer has an estimated audience of 9,097,518 people in Brazil.
Customer has an estimated audience of 9,097,518 people in Brazil. 68.4% are female, 31.6% are male, average age 37.4. Top brand affinities: MSN, Spanish language, Rick and Morty, Dafiti, Michael Jackson.
Top brand affinities include MSN, Spanish language, Rick and Morty, with strongest over-indexing on MSN (1.9× the country average).
Demographically, the Customer audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Customer fan in Brazil is more female, around 37.4 years old, with strong Career Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Customer profile in Brazil.
68.4% are female, 31.6% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 37.4 |
| Estimated audience size | 9,097,518 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Customer audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
The strongest cross-interests of the Customer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 2.75× | ||
| 02 | Vestcasa | Shopping | 2.75× | ||
| 03 | Salad | Food & Beverages | 2.75× | ||
| 04 | Toy Story (franchise) | Movies & TV | 2.75× | ||
| 05 | Blender | Home & Garden | 2.75× | ||
| 06 | Prince (musician) | Music & Radio | 2.60× | ||
| 07 | Maria Bethânia | Music & Radio | 2.16× | ||
| 08 | Spanish language | Politics & Society | 2.11× | ||
| 09 | Iberia (airline) | Travel & Leisure | 2.01× | ||
| 10 | MSN | News | 1.90× | ||
| 11 | Elo7 | Shopping | 1.86× | ||
| 12 | Zoom! | Business & Career | 1.78× | ||
| 13 | Bossa nova | Music & Radio | 1.76× | ||
| 14 | Microwave oven | Home & Garden | 1.74× | ||
| 15 | Dafiti | Fashion & Accessoires | 1.71× | ||
| 16 | Baking | Food & Beverages | 1.64× | ||
| 17 | BTS | Music & Radio | 1.58× | ||
| 18 | Pillow | Home & Garden | 1.58× | ||
| 19 | The Big Bang Theory | Movies & TV | 1.54× | ||
| 20 | Michael Jackson | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.24× | |
| Convenience Orientation | PREMIUM | 1.24× | |
| Creativity | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Spirituality | BALANCE | 0.91× | |
| Urban Lifestyle | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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