A data profile of the people who buy, follow and care about Vestcasa in Brazil — modelled from more than twelve digital signal sources. Vestcasa has an estimated audience of 3,380,260 people in Brazil.
The average Vestcasa fan in Brazil is 44.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Santa Catarina.
Top brand affinities include Richard Gere, Valentine's Day, Artisan, with strongest over-indexing on Richard Gere (13.78× the country average).
Demographically, the Vestcasa audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Vestcasa fan in Brazil is more female, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Richard Gere.
The key figures that characterise the Vestcasa profile in Brazil.
75.8% are female, 24.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 44.7 |
| Estimated audience size | 3,380,260 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 29% |
Where the Vestcasa audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~2.5M | 10.78× | |
| 02 | Santa Catarina | ~500K | 3.15× | |
| 03 | Minas Gerais | ~600K | 1.80× | |
| 04 | Espírito Santo | ~100K | 1.55× | |
| 05 | Rio de Janeiro | ~500K | 1.54× | |
| 06 | Tocantins | ~30K | 1.53× | |
| 07 | Amapá | ~10K | 0.90× | |
| 08 | Roraima | ~9K | 0.90× | |
| 09 | Acre | ~10K | 0.89× | |
| 10 | Mato Grosso do Sul | ~40K | 0.82× | |
| 11 | Paraná | ~200K | 0.75× | |
| 12 | Rondônia | ~20K | 0.66× | |
| 13 | Sergipe | ~20K | 0.65× | |
| 14 | Federal District | ~40K | 0.63× | |
| 15 | Amazonas | ~40K | 0.61× | |
| 16 | Piauí | ~30K | 0.61× | |
| 17 | Rio Grande do Norte | ~30K | 0.58× | |
| 18 | Alagoas | ~30K | 0.58× | |
| 19 | Ceará | ~80K | 0.57× | |
| 20 | Paraíba | ~40K | 0.54× | |
| 21 | Maranhão | ~40K | 0.52× | |
| 22 | Mato Grosso | ~30K | 0.51× | |
| 23 | Bahia | ~100K | 0.45× | |
| 24 | Goiás | ~60K | 0.43× | |
| 25 | Pará | ~50K | 0.43× | |
| 26 | Rio Grande do Sul | ~80K | 0.42× | |
| 27 | Pernambuco | ~60K | 0.40× |
The strongest cross-interests of the Vestcasa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Richard Gere | Movies & TV | 13.78× | ||
| 02 | DIY Projects | Home & Garden | 10.28× | ||
| 03 | Valentine's Day | Kids & Family | 7.45× | ||
| 04 | Artisan | Home & Garden | 5.42× | ||
| 05 | Towel | Home & Garden | 5.24× | ||
| 06 | Needlework | Home & Garden | 5.15× | ||
| 07 | Textile arts | Arts & Culture | 4.81× | ||
| 08 | Carpet | Home & Garden | 4.32× | ||
| 09 | Blanket | Home & Garden | 3.40× | ||
| 10 | Studio | Home & Garden | 3.23× | ||
| 11 | Bed | Home & Garden | 3.14× | ||
| 12 | Pillow | Home & Garden | 3.04× | ||
| 13 | Designer | Home & Garden | 2.86× | ||
| 14 | Customer | Business & Career | 2.75× | ||
| 15 | Bedding | Home & Garden | 2.65× | ||
| 16 | Dafiti | Fashion & Accessoires | 2.22× | ||
| 17 | Teacher | Business & Career | 1.91× | ||
| 18 | Carrefour | Shopping | 1.80× | ||
| 19 | Water | Food & Beverages | 1.69× | ||
| 20 | Black Friday (shopping) | Shopping | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.64× | |
| Quality Awareness | PREMIUM | 1.55× | |
| Price Sensitivity | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.97× | |
| Social Media Usage | JOY | 1.00× | |
| Early Adopter Mentality | POWER | 1.00× |
Vestcasa has an estimated audience of 3,380,260 people in Brazil, concentrated in São Paulo and Minas Gerais.
75.8% of Vestcasa fans are female, 24.2% are male, with an average age of 44.7 years.
Vestcasa fans show strongest brand affinity for Richard Gere (13.78×), Valentine's Day (7.45×), and Artisan (5.42×) over the country average.
Vestcasa fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~600K), and Santa Catarina (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Vestcasa itself, the audience over-indexes on Valentine's Day (7.45×), Artisan (5.42×), Bed (3.14×), and Customer (2.75×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Vestcasa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.