A data profile of the people who buy, follow and care about Designer in Brazil — modelled from more than twelve digital signal sources. Designer has an estimated audience of 7,388,736 people in Brazil.
Designer has an estimated audience of 7,388,736 people in Brazil. 70.8% are female, 29.2% are male, average age 35.9. Top brand affinities: Google Maps, The Big Bang Theory, Beauty salons, Fragrances, Zoom!.
Top brand affinities include Google Maps, The Big Bang Theory, Beauty salons, with strongest over-indexing on Google Maps (2.86× the country average).
Demographically, the Designer audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Indulgence, Creativity.
The typical Designer fan in Brazil is more female, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Google Maps.
The key figures that characterise the Designer profile in Brazil.
70.8% are female, 29.2% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 35.9 |
| Estimated audience size | 7,388,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Designer audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.3% |
| China | 6.0% |
| Germany | 5.4% |
The strongest cross-interests of the Designer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Maps | Internet & Social Media | 2.86× | ||
| 02 | The Big Bang Theory | Movies & TV | 2.86× | ||
| 03 | Zoom! | Business & Career | 2.86× | ||
| 04 | Vestcasa | Shopping | 2.86× | ||
| 05 | Megan Fox | Movies & TV | 2.86× | ||
| 06 | Scarlett Johansson | Movies & TV | 2.86× | ||
| 07 | Elle Fanning | Movies & TV | 2.86× | ||
| 08 | Iberia (airline) | Travel & Leisure | 2.86× | ||
| 09 | Jim Carrey | Movies & TV | 2.85× | ||
| 10 | Paris | Travel & Leisure | 2.82× | ||
| 11 | Dafiti | Fashion & Accessoires | 1.83× | ||
| 12 | JusBrasil | Internet & Social Media | 1.69× | ||
| 13 | Soul music | Music & Radio | 1.57× | ||
| 14 | Beauty salons | Beauty & Wellness | 1.55× | ||
| 15 | Stranger Things | Movies & TV | 1.55× | ||
| 16 | College | Business & Career | 1.53× | ||
| 17 | Handbags | Fashion & Accessoires | 1.53× | ||
| 18 | Fragrances | Beauty & Wellness | 1.52× | ||
| 19 | Jazz music | Music & Radio | 1.52× | ||
| 20 | Riachuelo | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.52× | |
| Creativity | OPEN | 1.38× | |
| Individualism | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Urban Lifestyle | OPEN | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Designer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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