A data profile of the people who buy, follow and care about Designer in India — modelled from more than twelve digital signal sources. Designer has an estimated audience of 5,655,123 people in India.
Designer has an estimated audience of 5,655,123 people in India. 35.2% are female, 64.8% are male, average age 32.5. Top brand affinities: Do it yourself (DIY), Videography, Renovation, Real property, Cabinetry.
Top brand affinities include Do it yourself (DIY), Videography, Renovation, with strongest over-indexing on Do it yourself (DIY) (1.51× the country average).
Demographically, the Designer audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Designer fan in India is more male, around 32.5 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Designer profile in India.
35.2% are female, 64.8% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 32.5 |
| Estimated audience size | 5,655,123 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Designer audience comes from India.
| Country | Share |
|---|---|
| United States | 20.3% |
| China | 6.0% |
| Germany | 5.4% |
The strongest cross-interests of the Designer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tumi | Fashion & Accessoires | 4.17× | ||
| 02 | Ozarks | Movies & TV | 3.99× | ||
| 03 | Lena Headey | Movies & TV | 3.94× | ||
| 04 | Bed sheet | Home & Garden | 2.80× | ||
| 05 | Pillow | Home & Garden | 2.57× | ||
| 06 | Nikkei 225 | Business & Career | 2.49× | ||
| 07 | Maldives | Travel & Leisure | 2.31× | ||
| 08 | Videography | Internet & Social Media | 2.28× | ||
| 09 | Mattress | Home & Garden | 2.06× | ||
| 10 | Air India | Travel & Leisure | 2.02× | ||
| 11 | Real property | Home & Garden | 1.88× | ||
| 12 | Renovation | Home & Garden | 1.81× | ||
| 13 | Mother's Day | Kids & Family | 1.76× | ||
| 14 | Cabinetry | Home & Garden | 1.71× | ||
| 15 | Art jewelry | Fashion & Accessoires | 1.61× | ||
| 16 | Leather | Fashion & Accessoires | 1.57× | ||
| 17 | True Detective | Movies & TV | 1.53× | ||
| 18 | Pizza | Food & Beverages | 1.53× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.51× | ||
| 20 | Handmade jewelry | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.57× | |
| Quality Awareness | PREMIUM | 1.56× | |
| DIY Mentality | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.68× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Designer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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