A data profile of the people who buy, follow and care about Designer in United Kingdom — modelled from more than twelve digital signal sources. Designer has an estimated audience of 7,289,732 people in United Kingdom.
The average Designer fan in United Kingdom is 41.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Do it yourself (DIY), Hobby, Keira Knightley, with strongest over-indexing on Do it yourself (DIY) (1.56× the country average).
Demographically, the Designer audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Designer fan in United Kingdom is more female, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Designer profile in United Kingdom.
66.3% are female, 33.7% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 41.6 |
| Estimated audience size | 7,289,732 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Designer audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.3% |
| China | 6.0% |
| Germany | 5.4% |
Where the Designer audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.56× | |
| 02 | Yorkshire and the Humber | ~800K | 1.45× | |
| 03 | Wales | ~500K | 1.11× | |
| 04 | England | ~5.5M | 1.10× | |
| 05 | North East | ~300K | 1.05× | |
| 06 | Scotland | ~700K | 0.99× | |
| 07 | South East | ~1M | 0.97× | |
| 08 | East Midlands | ~400K | 0.86× | |
| 09 | East of England | ~600K | 0.85× | |
| 10 | South West | ~500K | 0.85× | |
| 11 | Northern Ireland | ~200K | 0.84× | |
| 12 | North West | ~400K | 0.57× |
The strongest cross-interests of the Designer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbican Centre | Travel & Leisure | 3.71× | ||
| 02 | Keira Knightley | Movies & TV | 3.57× | ||
| 03 | Diabetes mellitus awareness | Health | 3.08× | ||
| 04 | Drinking establishment | Food & Beverages | 2.99× | ||
| 05 | British Museum | Arts & Culture | 2.95× | ||
| 06 | Tax refund | Business & Career | 2.91× | ||
| 07 | London Eye | Travel & Leisure | 2.44× | ||
| 08 | Luxury real estate | Business & Career | 2.18× | ||
| 09 | Art exhibition | Arts & Culture | 2.16× | ||
| 10 | Uniqlo | Shopping | 2.05× | ||
| 11 | Innovation | Business & Career | 1.94× | ||
| 12 | Wikipedia | Internet & Social Media | 1.87× | ||
| 13 | Fine art | Business & Career | 1.78× | ||
| 14 | Renovation | Home & Garden | 1.73× | ||
| 15 | TK Maxx | Shopping | 1.73× | ||
| 16 | Refrigerator | Home & Garden | 1.71× | ||
| 17 | Volunteering | Politics & Society | 1.70× | ||
| 18 | Museum | Arts & Culture | 1.68× | ||
| 19 | Hobby | Home & Garden | 1.57× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.72× | |
| Quality Awareness | PREMIUM | 1.54× | |
| DIY Mentality | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.91× | |
| Family Orientation | CONSERVATISM | 0.93× | |
| Social Media Usage | JOY | 0.95× |
Designer has an estimated audience of 7,289,732 people in United Kingdom, concentrated in England and South East.
66.3% of Designer fans are female, 33.7% are male, with an average age of 41.6 years.
Designer fans show strongest brand affinity for Do it yourself (DIY) (1.56×), Hobby (1.57×), and Keira Knightley (3.57×) over the country average.
Designer fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Designer itself, the audience over-indexes on Hobby (1.57×), Keira Knightley (3.57×), Barbican Centre (3.71×), and Renovation (1.73×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Designer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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