A data profile of the people who buy, follow and care about Designer in Italy — modelled from more than twelve digital signal sources. Designer has an estimated audience of 4,970,329 people in Italy.
The average Designer fan in Italy is 39.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Modern architecture, Wikipedia, Singer-songwriter, with strongest over-indexing on Modern architecture (3.49× the country average).
Demographically, the Designer audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Designer fan in Italy is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Modern architecture.
The key figures that characterise the Designer profile in Italy.
60.5% are female, 39.5% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 39.2 |
| Estimated audience size | 4,970,329 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Designer audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.3% |
| China | 6.0% |
| Germany | 5.4% |
Where the Designer audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.27× | |
| 02 | Piedmont | ~400K | 1.18× | |
| 03 | Sicilia | ~500K | 1.17× | |
| 04 | Veneto | ~500K | 1.15× | |
| 05 | Campania | ~600K | 1.13× | |
| 06 | Tuscany | ~400K | 1.12× | |
| 07 | Puglia | ~400K | 1.11× | |
| 08 | Trentino-Alto Adige/Südtirol | ~100K | 1.10× | |
| 09 | Marche | ~100K | 1.07× | |
| 10 | Lazio | ~600K | 1.06× | |
| 11 | Emilia-Romagna | ~400K | 1.05× | |
| 12 | Calabria | ~200K | 1.02× | |
| 13 | Friuli-Venezia Giulia | ~90K | 1.00× | |
| 14 | Abruzzo | ~100K | 0.94× | |
| 15 | Umbria | ~80K | 0.93× | |
| 16 | Aosta Valley | ~10K | 0.93× | |
| 17 | Liguria | ~100K | 0.92× | |
| 18 | Basilicata | ~40K | 0.91× | |
| 19 | Molise | ~20K | 0.91× | |
| 20 | Sardinia | ~100K | 0.90× |
The strongest cross-interests of the Designer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floral design | Home & Garden | 3.71× | ||
| 02 | Modern architecture | Arts & Culture | 3.49× | ||
| 03 | Video editing | Technology & Electronics | 3.06× | ||
| 04 | Modern furniture | Home & Garden | 3.01× | ||
| 05 | Flower bouquet | Home & Garden | 2.93× | ||
| 06 | Alessi (Italian company) | Home & Garden | 2.87× | ||
| 07 | Luxury real estate | Business & Career | 2.34× | ||
| 08 | Renovation | Home & Garden | 2.23× | ||
| 09 | Art exhibition | Arts & Culture | 2.10× | ||
| 10 | Balenciaga | Fashion & Accessoires | 2.07× | ||
| 11 | Wikipedia | Internet & Social Media | 1.95× | ||
| 12 | Deal of the day | Shopping | 1.85× | ||
| 13 | Fine art | Business & Career | 1.78× | ||
| 14 | Adriatic Sea | Travel & Leisure | 1.75× | ||
| 15 | Innovation | Business & Career | 1.74× | ||
| 16 | Zara | Shopping | 1.70× | ||
| 17 | Volunteering | Politics & Society | 1.63× | ||
| 18 | Singer-songwriter | Music & Radio | 1.60× | ||
| 19 | Contemporary art | Arts & Culture | 1.57× | ||
| 20 | Modern art | Arts & Culture | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.02× | |
| DIY Mentality | THRILL | 1.61× | |
| Sustainability | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Spirituality | BALANCE | 0.83× | |
| Need for Security | CONSERVATISM | 0.87× |
Designer has an estimated audience of 4,970,329 people in Italy, concentrated in Lombardy and Lazio.
60.5% of Designer fans are female, 39.5% are male, with an average age of 39.2 years.
Designer fans show strongest brand affinity for Modern architecture (3.49×), Wikipedia (1.95×), and Singer-songwriter (1.6×) over the country average.
Designer fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Designer itself, the audience over-indexes on Wikipedia (1.95×), Singer-songwriter (1.6×), Renovation (2.23×), and Art exhibition (2.1×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Designer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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