A data profile of the people who buy, follow and care about Designer in Spain — modelled from more than twelve digital signal sources. Designer has an estimated audience of 2,579,573 people in Spain.
Designer has an estimated audience of 2,579,573 people in Spain. 64.5% are female, 35.5% are male, average age 41.5. Top brand affinities: Real property, Renovation, Flower bouquet, Video editing, Innovation.
Top brand affinities include Real property, Renovation, Flower bouquet, with strongest over-indexing on Real property (3.78× the country average).
Demographically, the Designer audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
The typical Designer fan in Spain is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Real property.
The key figures that characterise the Designer profile in Spain.
64.5% are female, 35.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 41.5 |
| Estimated audience size | 2,579,573 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 21% |
of the worldwide Designer audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.3% |
| China | 6.0% |
| Germany | 5.4% |
The strongest cross-interests of the Designer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floral design | Home & Garden | 6.14× | ||
| 02 | Scandinavian design | Home & Garden | 5.79× | ||
| 03 | Video editing | Technology & Electronics | 5.53× | ||
| 04 | Flower bouquet | Home & Garden | 4.09× | ||
| 05 | Abstract art | Arts & Culture | 3.80× | ||
| 06 | Real property | Home & Garden | 3.78× | ||
| 07 | Oil painting | Arts & Culture | 3.72× | ||
| 08 | Watercolor painting | Arts & Culture | 3.26× | ||
| 09 | Boho-chic | Fashion & Accessoires | 3.12× | ||
| 10 | Bohemian style | Fashion & Accessoires | 3.06× | ||
| 11 | Volunteering | Politics & Society | 2.91× | ||
| 12 | Luxury real estate | Business & Career | 2.82× | ||
| 13 | Innovation | Business & Career | 2.75× | ||
| 14 | Modern art | Arts & Culture | 2.55× | ||
| 15 | Renovation | Home & Garden | 2.49× | ||
| 16 | Art exhibition | Arts & Culture | 2.28× | ||
| 17 | Fine art | Business & Career | 2.04× | ||
| 18 | Home improvement | Home & Garden | 1.70× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.55× | ||
| 20 | Crafts | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.29× | |
| Luxury Orientation | PREMIUM | 1.72× | |
| DIY Mentality | THRILL | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.36× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Designer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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