Rascasse Audience Intelligence

Designer Audience in Germany

A data profile of the people who buy, follow and care about Designer in Germany — modelled from more than twelve digital signal sources. Designer has an estimated audience of 7,716,487 people in Germany.

#331among Topic in Germany#36in Home & Garden

The average Designer fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Do it yourself (DIY), Netto Marken-Discount, with strongest over-indexing on Tagesschau (1.59× the country average).

Demographically, the Designer audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Design Affinity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Designer fan in Germany is more female, around 39.6 years old, with strong Design Affinity tendencies and a notable affinity for Tagesschau.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Designer profile in Germany.

Audience size
7.7M
in Germany
Gender
62.9%♀
37.1% male
Age
39.6
average years
Country rank
#547
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Designer fans

62.9% are female, 37.1% are male, average age 39.6.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Designer audience in Germany
MetricValue
Female62.9%
Male37.1%
Average age39.6
Estimated audience size7,716,487
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Designer audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Designer audience comes from Germany.

Worldwide audience distribution share by country for Designer
CountryShare
United States20.3%
China6.0%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Designer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Designer fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~300K1.26×
02Sachsen~500K1.25×
03Mecklenburg-Vorpommern~200K1.25×
04Thüringen~200K1.15×
05Brandenburg~300K1.08×
06Niedersachsen~800K1.06×
07Schleswig-Holstein~300K1.02×
08Rheinland-Pfalz~400K0.93×
09Hamburg~200K0.93×
10Nordrhein-Westfalen~1.5M0.91×
11Hessen~500K0.89×
12Bremen~60K0.89×
13Berlin~300K0.87×
14Bayern~1M0.86×
15Baden-Württemberg~900K0.86×
16Saarland~80K0.86×
Fig. 06

Affinity by region

Affinity by region — Designer, Germany
0.86×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Designer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Designer audience
#·InterestCategoryAffinity×
01Humboldt University of BerlinBusiness & Career4.34×
02Judy GarlandMovies & TV4.34×
03Amanda SeyfriedMovies & TV4.34×
04Christian BaleMovies & TV4.34×
05Charity shopFashion & Accessoires4.10×
06Jack WhiteMovies & TV3.92×
07Real propertyHome & Garden3.19×
08Conceptual artArts & Culture3.13×
09PillowHome & Garden2.67×
10VolunteeringPolitics & Society2.09×
11TattoosFashion & Accessoires2.01×
12RenovationHome & Garden1.76×
13KitchenHome & Garden1.73×
14DessertsFood & Beverages1.66×
15Do it yourself (DIY)Home & Garden1.62×
16BreuningerFashion & Accessoires1.62×
17Sportswear (activewear)Fashion & Accessoires1.60×
18TagesschauMovies & TV1.59×
19Netto Marken-DiscountShopping1.58×
20HermèsFashion & Accessoires1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Designer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Designer audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.71×
Community OrientationOPEN1.70×
Quality AwarenessPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Designer audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.95×
Social Media UsageJOY0.97×
Pet OwnershipJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Designer have in Germany?

Designer has an estimated audience of 7,716,487 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Designer fans?

62.9% of Designer fans are female, 37.1% are male, with an average age of 39.6 years.

03

Which brands do Designer fans like most?

Designer fans show strongest brand affinity for Tagesschau (1.59×), Do it yourself (DIY) (1.62×), and Netto Marken-Discount (1.58×) over the country average.

04

Where do Designer fans live in Germany?

Designer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Designer fans also like?

Beyond Designer itself, the audience over-indexes on Do it yourself (DIY) (1.62×), Netto Marken-Discount (1.58×), Real property (3.19×), and Tattoos (2.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Designer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Designer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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