Designer Audience in United States

Designer logo

Designer has an estimated audience of 29,000,004 people in United States. 64.5% are female, 35.5% are male, average age 39.0. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Governor of Michigan, Goop, Home equity.

The average Designer fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Designer audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Designer fans

Demographic split for Designer audience in United States
MetricValue
Female64.5%
Male35.5%
Average age39.0
Estimated audience size29,000,004

Audience persona

The typical Designer fan in United States is more female, around 39.0 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Designer in United States
RegionReachAffinity
California4,163,3231.31×
Florida3,116,6531.59×
Texas3,098,7681.24×
New York2,513,5191.55×
Georgia1,443,9671.62×
Illinois1,416,8241.47×
Michigan1,007,5171.33×
Pennsylvania1,005,5581.03×
North Carolina978,3921.12×
Ohio903,8121.01×
New Jersey830,6271.13×
Virginia785,3451.11×
Arizona668,8371.13×
Maryland666,1121.34×
Tennessee624,2531.07×
Indiana585,5771.11×
Alabama568,1151.4×
Washington567,3300.98×
Massachusetts539,1370.94×
South Carolina515,4451.18×
Louisiana511,9601.37×
Missouri504,0991.08×
Wisconsin417,6410.96×
Minnesota359,8190.87×
Colorado347,8740.76×
Mississippi341,8831.43×
Kentucky319,1030.88×
Oregon310,2590.93×
Nevada292,2641.04×
Oklahoma291,8170.91×
Connecticut285,4390.98×
Arkansas227,9400.95×
Kansas216,9910.95×
Utah212,5150.82×
Iowa170,7820.71×
Washington, District of Columbia129,0671.48×
New Mexico122,3190.84×
Nebraska109,6440.75×
Idaho101,1040.7×
Hawaii93,6700.75×
West Virginia84,1770.62×
Delaware81,1451.01×
Rhode Island77,4790.84×
New Hampshire73,4380.64×
Maine65,6210.63×
Montana45,9470.57×
North Dakota39,5570.66×
South Dakota38,7370.58×
Alaska32,9420.53×
Vermont30,5680.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Designer audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵5.88×Movies & TV
Governor of Michigan13.76×Politics & Society
Goop9.56×Internet & Social Media
Home equity3.18×Home & Garden
Fairy godmother11.38×Literature
headspace13.64×Health
Cherish (group)15.09×Music & Radio
Wok8.27×Food & Beverages
Vocal harmony5.41×Music & Radio
Google Home7.54×Technology & Electronics
Grace Slick9.56×Music & Radio
Hibachi8.23×Food & Beverages
Grinch3.74×Movies & TV
Hardik Pandya13.26×Sports
Hipster8.4×Politics & Society
Kikar HaShabbat13.79×News
National Paralympic Committee19.05×Sports
Cryptic crossword11.96×Technology & Electronics
El Paso County, Colorado9.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Designer audience
TraitClusterScore
Design AffinityPREMIUM2.27
Quality AwarenessPREMIUM2.22
Luxury OrientationPREMIUM1.93
SustainabilityBALANCE1.52
DIY MentalityTHRILL1.44
IndulgenceJOY1.33

Worldwide distribution

Worldwide audience distribution share by country for Designer
CountryShare
United States20.3%
China6.0%
Germany5.4%

See Designer audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Designer have in United States?

Designer has an estimated audience of 29,000,004 people in United States, concentrated in California and Florida.

What is the gender split and age of Designer fans?

64.5% of Designer fans are female, 35.5% are male, with an average age of 39.0 years.

Which brands do Designer fans like most?

Designer fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (5.88×), and Governor of Michigan (13.76×) over the country average.

Where do Designer fans live in United States?

Designer fans in United States are most concentrated in California (reach 4,163,323), Florida (reach 3,116,653), and Texas (reach 3,098,768). These three regions account for the largest share of the active audience.

What other brands do Designer fans also like?

Beyond Designer itself, the audience over-indexes on Lulu 黃路梓茵 (5.88×), Governor of Michigan (13.76×), Goop (9.56×), and Home equity (3.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Designer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.