Rascasse Audience Intelligence

Trousers Audience in United States

A data profile of the people who buy, follow and care about Trousers in United States — modelled from more than twelve digital signal sources. Trousers has an estimated audience of 46,483,439 people in United States.

#329among Topic in United States#19in Fashion & Accessoires

The average Trousers fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Women's clothing, Shoes, Dresses, with strongest over-indexing on Women's clothing (2.15× the country average).

Demographically, the Trousers audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Creativity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trousers fan in United States is more female, around 40.9 years old, with strong Creativity tendencies and a notable affinity for Women's clothing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trousers profile in United States.

Audience size
46.5M
in United States
Gender
67.0%♀
33.0% male
Age
40.9
average years
Country rank
#454
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trousers fans

67.0% are female, 33.0% are male, average age 40.9.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Trousers audience in United States
MetricValue
Female67.0%
Male33.0%
Average age40.9
Estimated audience size46,483,439
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Trousers audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3921%
40-4922%
50+23%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Trousers audience comes from United States.

Worldwide audience distribution share by country for Trousers
CountryShare
United States15.6%
Japan5.7%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trousers audience in United States is strongest.

Fig. 05

Top regions by affinity

Trousers fans by region: top regions in United States
#RegionReachAffinity×
01California~8M1.58×
02Texas~6M1.50×
03New York~3.5M1.41×
04New Jersey~1.5M1.38×
05Hawaii~300K1.37×
06Nevada~600K1.26×
07Georgia~2M1.22×
08Illinois~2M1.20×
09Virginia~1.5M1.19×
10Washington~1M1.18×
11Florida~3.5M1.16×
12Maryland~900K1.13×
13Arizona~1M1.12×
14Connecticut~500K1.12×
15Massachusetts~1M1.09×
16Louisiana~600K1.08×
17Alaska~100K1.04×
18Utah~400K1.02×
19North Carolina~1.5M1.01×
20New Mexico~200K1.01×
21Nebraska~200K1.01×
22Oregon~500K1.00×
23Oklahoma~500K0.99×
24Pennsylvania~1.5M0.98×
25Arkansas~400K0.98×
26Kansas~400K0.98×
27Washington, District of Columbia~100K0.97×
28Minnesota~600K0.96×
29South Dakota~100K0.96×
30Indiana~800K0.95×
31Kentucky~600K0.95×
32Delaware~100K0.95×
33South Carolina~700K0.94×
34Alabama~600K0.93×
35Mississippi~400K0.92×
36Rhode Island~100K0.91×
37Colorado~700K0.90×
38North Dakota~90K0.89×
39Missouri~700K0.88×
40Idaho~200K0.88×
41Iowa~300K0.87×
42Wisconsin~600K0.85×
43Ohio~1M0.84×
44Tennessee~800K0.84×
45Michigan~1M0.83×
46Vermont~70K0.83×
47New Hampshire~100K0.81×
48Montana~100K0.81×
49West Virginia~200K0.80×
50Maine~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Trousers, United States
0.79×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trousers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trousers audience
#·InterestCategoryAffinity×
01SkirtFashion & Accessoires2.71×
02Women's clothingFashion & Accessoires2.15×
03DressesFashion & Accessoires2.14×
04Old NavyFashion & Accessoires2.05×
05UndergarmentFashion & Accessoires1.98×
06Macy'sShopping1.97×
07Men's clothingFashion & Accessoires1.95×
08ShirtFashion & Accessoires1.90×
09Kohl'sShopping1.81×
10BoutiquesFashion & Accessoires1.77×
11ShoesFashion & Accessoires1.72×
12FootwearFashion & Accessoires1.68×
13Luxury goodsFashion & Accessoires1.63×
14Hair productsBeauty & Wellness1.63×
15CosmeticsBeauty & Wellness1.62×
16JewelryFashion & Accessoires1.62×
17ChildKids & Family1.60×
18MotherhoodKids & Family1.57×
19WomanKids & Family1.54×
20FurnitureHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trousers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trousers audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.60×
Luxury OrientationPREMIUM1.46×
Price SensitivityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trousers audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.00×
Urban LifestyleOPEN1.02×
Pet OwnershipJOY1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trousers have in United States?

Trousers has an estimated audience of 46,483,439 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Trousers fans?

67.0% of Trousers fans are female, 33.0% are male, with an average age of 40.9 years.

03

Which brands do Trousers fans like most?

Trousers fans show strongest brand affinity for Women's clothing (2.15×), Shoes (1.72×), and Dresses (2.14×) over the country average.

04

Where do Trousers fans live in United States?

Trousers fans in United States are most concentrated in California (reach ~8M), Texas (reach ~6M), and New York (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Trousers fans also like?

Beyond Trousers itself, the audience over-indexes on Shoes (1.72×), Dresses (2.14×), Cosmetics (1.62×), and Child (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Trousers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trousers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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