Trousers Audience in United States

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Trousers has an estimated audience of 46,483,439 people in United States. 67.0% are female, 33.0% are male, average age 40.9. Top regions: California, Texas, New York. Top brand affinities: Women's clothing, Shoes, Dresses, Cosmetics, Child.

The average Trousers fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Women's clothing, Shoes, Dresses, with strongest over-indexing on Women's clothing (2.15× the country average). Demographically, the Trousers audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Trousers fans

Demographic split for Trousers audience in United States
MetricValue
Female67.0%
Male33.0%
Average age40.9
Estimated audience size46,483,439

Audience persona

The typical Trousers fan in United States is more female, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Women's clothing.

Top regions in United States

Top regions ranked by reach for Trousers in United States
RegionReachAffinity
California8,443,4981.65×
Texas6,370,2961.59×
New York3,844,8981.48×
Florida3,832,2621.22×
Illinois1,946,0731.26×
Georgia1,803,0081.26×
New Jersey1,657,7651.4×
Pennsylvania1,527,0270.98×
North Carolina1,462,8891.05×
Virginia1,433,4531.27×
Ohio1,262,2120.88×
Washington1,171,3541.26×
Arizona1,078,4451.14×
Michigan1,033,9360.85×
Massachusetts1,016,7981.11×
Maryland879,3041.1×
Indiana839,5910.99×
Tennessee783,3840.84×
Minnesota678,2981.02×
South Carolina671,4630.96×
Louisiana635,5321.06×
Colorado633,8400.87×
Missouri632,0880.84×
Wisconsin582,7770.83×
Alabama574,6790.88×
Nevada569,8771.27×
Oregon550,6171.03×
Kentucky540,4450.93×
Oklahoma503,9020.98×
Connecticut487,6061.05×
Utah432,1711.04×
Arkansas354,6950.93×
Kansas349,6050.95×
Mississippi346,1600.9×
Iowa328,2010.86×
Hawaii289,2731.45×
Nebraska231,9310.99×
New Mexico221,9240.95×
Idaho193,8340.83×
Washington, District of Columbia139,6451×
West Virginia135,7200.63×
New Hampshire127,8040.7×
Rhode Island124,7510.84×
Delaware115,9230.9×
Maine111,2700.67×
Alaska97,5830.98×
South Dakota94,0980.88×
Montana79,2000.61×
North Dakota70,4770.74×
Vermont44,1980.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trousers audience
BrandAffinityCategory
Women's clothing2.15×Fashion & Accessoires
Shoes1.72×Fashion & Accessoires
Dresses2.14×Fashion & Accessoires
Cosmetics1.62×Beauty & Wellness
Child1.6×Kids & Family
Old Navy2.05×Fashion & Accessoires
Jewelry1.62×Fashion & Accessoires
Skirt2.71×Fashion & Accessoires
Macy's1.97×Shopping
Luxury goods1.63×Fashion & Accessoires
Woman1.54×Kids & Family
Kohl's1.81×Shopping
Hair products1.63×Beauty & Wellness
Motherhood1.57×Kids & Family
Footwear1.68×Fashion & Accessoires
Boutiques1.77×Fashion & Accessoires
Shirt1.9×Fashion & Accessoires
Furniture1.54×Home & Garden
Undergarment1.98×Fashion & Accessoires
Men's clothing1.95×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trousers audience
TraitClusterScore
SustainabilityBALANCE1.31
Design AffinityPREMIUM1.25
Price SensitivityPREMIUM1.21
CreativityOPEN1.19
Luxury OrientationPREMIUM1.17
Healthy LifestyleBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Trousers
CountryShare
United States15.6%
Japan5.7%
Brazil5.0%

See Trousers audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Trousers have in United States?

Trousers has an estimated audience of 46,483,439 people in United States, concentrated in California and Texas.

What is the gender split and age of Trousers fans?

67.0% of Trousers fans are female, 33.0% are male, with an average age of 40.9 years.

Which brands do Trousers fans like most?

Trousers fans show strongest brand affinity for Women's clothing (2.15×), Shoes (1.72×), and Dresses (2.14×) over the country average.

Where do Trousers fans live in United States?

Trousers fans in United States are most concentrated in California (reach 8,443,498), Texas (reach 6,370,296), and New York (reach 3,844,898). These three regions account for the largest share of the active audience.

What other brands do Trousers fans also like?

Beyond Trousers itself, the audience over-indexes on Shoes (1.72×), Dresses (2.14×), Cosmetics (1.62×), and Child (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trousers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.