Trousers Audience in United Kingdom
Trousers has an estimated audience of 12,545,335 people in United Kingdom. 69.2% are female, 30.8% are male, average age 43.4. Top regions: England, South East, East of England.
The average Trousers fan in United Kingdom is 43.4 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Demographically, the Trousers audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Category: Fashion & Accessoires · Type: Topic
Demographics of Trousers fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 43.4 |
| Estimated audience size | 12,545,335 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,409,002 | 0.96× |
| South East | 1,744,967 | 1.04× |
| East of England | 1,312,919 | 1.15× |
| Yorkshire and the Humber | 1,294,386 | 1.28× |
| Scotland | 1,103,605 | 0.98× |
| South West | 840,248 | 0.81× |
| West Midlands | 806,277 | 1.5× |
| East Midlands | 745,934 | 0.84× |
| Wales | 739,466 | 1.03× |
| North West | 537,177 | 0.4× |
| North East | 475,916 | 0.98× |
| Northern Ireland | 397,802 | 1.03× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.45 |
| Luxury Orientation | PREMIUM | 1.24 |
| Price Sensitivity | PREMIUM | 1.22 |
| Creativity | OPEN | 1.17 |
| Individualism | JOY | 1.16 |
| Design Affinity | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 5.7% |
| Brazil | 5.0% |
See Trousers audiences in other countries
More Fashion & Accessoires audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Trousers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.