Trousers Audience in Germany
Trousers has an estimated audience of 8,793,189 people in Germany. 67.1% are female, 32.9% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Clothing, Shopping, Design, Beauty, Discount stores.
The average Trousers fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Clothing, Shopping, Design, with strongest over-indexing on Clothing (1.75× the country average). Demographically, the Trousers audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Trousers fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 39.7 |
| Estimated audience size | 8,793,189 |
Audience persona
The typical Trousers fan in Germany is more female, around 39.7 years old, with strong Creativity tendencies and a notable affinity for Clothing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,060,444 | 1.07× |
| Bayern | 1,489,563 | 1.05× |
| Baden-Württemberg | 1,203,460 | 1× |
| Hessen | 911,119 | 1.36× |
| Niedersachsen | 812,743 | 0.95× |
| Berlin | 590,460 | 1.5× |
| Rheinland-Pfalz | 448,955 | 1.02× |
| Sachsen | 387,950 | 0.9× |
| Schleswig-Holstein | 278,073 | 0.88× |
| Brandenburg | 251,329 | 0.92× |
| Hamburg | 208,373 | 1.05× |
| Thüringen | 177,223 | 0.79× |
| Sachsen-Anhalt | 172,118 | 0.76× |
| Mecklenburg-Vorpommern | 115,676 | 0.69× |
| Bremen | 96,129 | 1.28× |
| Saarland | 83,760 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Clothing | 1.75× | Fashion & Accessoires |
| Shopping | 1.6× | Shopping |
| Design | 1.61× | Home & Garden |
| Beauty | 1.62× | Beauty & Wellness |
| Discount stores | 1.83× | Shopping |
| Women's clothing | 2.19× | Fashion & Accessoires |
| Footwear | 2.22× | Fashion & Accessoires |
| Shoes | 1.83× | Fashion & Accessoires |
| Business | 1.54× | Business & Career |
| Physical fitness | 1.62× | Sports |
| Cosmetics | 1.71× | Beauty & Wellness |
| Software | 1.52× | Technology & Electronics |
| Fitness and wellness | 1.54× | Sports |
| Dresses | 2.28× | Fashion & Accessoires |
| Blouse | 3.1× | Fashion & Accessoires |
| Skirt | 2.74× | Fashion & Accessoires |
| Current events | 1.58× | Arts & Culture |
| Cooking | 1.52× | Food & Beverages |
| Social network | 1.61× | Internet & Social Media |
| Physical exercise | 1.63× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.39 |
| Price Sensitivity | PREMIUM | 1.39 |
| Sports Activity | POWER | 1.24 |
| Design Affinity | PREMIUM | 1.24 |
| Sustainability | BALANCE | 1.14 |
| Pet Ownership | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 5.7% |
| Brazil | 5.0% |
See Trousers audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Trousers have in Germany?
Trousers has an estimated audience of 8,793,189 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Trousers fans?
67.1% of Trousers fans are female, 32.9% are male, with an average age of 39.7 years.
Which brands do Trousers fans like most?
Trousers fans show strongest brand affinity for Clothing (1.75×), Shopping (1.6×), and Design (1.61×) over the country average.
Where do Trousers fans live in Germany?
Trousers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,060,444), Bayern (reach 1,489,563), and Baden-Württemberg (reach 1,203,460). These three regions account for the largest share of the active audience.
What other brands do Trousers fans also like?
Beyond Trousers itself, the audience over-indexes on Shopping (1.6×), Design (1.61×), Beauty (1.62×), and Discount stores (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trousers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.