Rascasse Audience Intelligence

Trousers Audience in Germany

A data profile of the people who buy, follow and care about Trousers in Germany — modelled from more than twelve digital signal sources. Trousers has an estimated audience of 8,793,189 people in Germany.

#267among Topic in Germany#18in Fashion & Accessoires

The average Trousers fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Clothing, Shopping, Design, with strongest over-indexing on Clothing (1.75× the country average).

Demographically, the Trousers audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Trousers fan in Germany is more female, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Clothing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trousers profile in Germany.

Audience size
8.8M
in Germany
Gender
67.1%♀
32.9% male
Age
39.7
average years
Country rank
#433
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trousers fans

67.1% are female, 32.9% are male, average age 39.7.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for Trousers audience in Germany
MetricValue
Female67.1%
Male32.9%
Average age39.7
Estimated audience size8,793,189
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Trousers audience in Germany
Age bracketShare%
16-1916%
20-2921%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Trousers audience comes from Germany.

Worldwide audience distribution share by country for Trousers
CountryShare
United States15.6%
Japan5.7%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trousers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Trousers fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~500K1.39×
02Hessen~900K1.29×
03Bremen~90K1.14×
04Nordrhein-Westfalen~2M1.05×
05Bayern~1.5M1.02×
06Hamburg~200K1.02×
07Baden-Württemberg~1M0.98×
08Niedersachsen~800K0.97×
09Rheinland-Pfalz~400K0.97×
10Brandenburg~300K0.97×
11Saarland~100K0.94×
12Sachsen~400K0.93×
13Schleswig-Holstein~300K0.91×
14Thüringen~200K0.91×
15Sachsen-Anhalt~200K0.88×
16Mecklenburg-Vorpommern~100K0.88×
Fig. 06

Affinity by region

Affinity by region — Trousers, Germany
0.88×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trousers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trousers audience
#·InterestCategoryAffinity×
01BlouseFashion & Accessoires3.10×
02SkirtFashion & Accessoires2.74×
03DressesFashion & Accessoires2.28×
04FootwearFashion & Accessoires2.22×
05Women's clothingFashion & Accessoires2.19×
06Discount storesShopping1.83×
07ShoesFashion & Accessoires1.83×
08ClothingFashion & Accessoires1.75×
09CosmeticsBeauty & Wellness1.71×
10Physical exerciseSports1.63×
11BeautyBeauty & Wellness1.62×
12Physical fitnessSports1.62×
13DesignHome & Garden1.61×
14Social networkInternet & Social Media1.61×
15ShoppingShopping1.60×
16Current eventsArts & Culture1.58×
17BusinessBusiness & Career1.54×
18Fitness and wellnessSports1.54×
19SoftwareTechnology & Electronics1.52×
20CookingFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trousers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trousers audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.47×
Price SensitivityPREMIUM1.47×
CreativityOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trousers audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.71×
PatriotismCONSERVATISM0.75×
TravellingTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trousers have in Germany?

Trousers has an estimated audience of 8,793,189 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Trousers fans?

67.1% of Trousers fans are female, 32.9% are male, with an average age of 39.7 years.

03

Which brands do Trousers fans like most?

Trousers fans show strongest brand affinity for Clothing (1.75×), Shopping (1.6×), and Design (1.61×) over the country average.

04

Where do Trousers fans live in Germany?

Trousers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Trousers fans also like?

Beyond Trousers itself, the audience over-indexes on Shopping (1.6×), Design (1.61×), Beauty (1.62×), and Discount stores (1.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Trousers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Trousers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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