Rascasse Audience Intelligence

Dresses Audience in Germany

A data profile of the people who buy, follow and care about Dresses in Germany — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 10,623,530 people in Germany.

#166among Topic in Germany#11in Fashion & Accessoires

The average Dresses fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (2.66× the country average).

Demographically, the Dresses audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dresses fan in Germany is more female, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Nature.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dresses profile in Germany.

Audience size
10.6M
in Germany
Gender
76.9%♀
23.1% male
Age
38.1
average years
Country rank
#285
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dresses fans

76.9% are female, 23.1% are male, average age 38.1.

Fig. 02

Gender split

76.9%
Female
23.1%
Male
Demographic split for Dresses audience in Germany
MetricValue
Female76.9%
Male23.1%
Average age38.1
Estimated audience size10,623,530
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Dresses audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4922%
50+16%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Dresses audience comes from Germany.

Worldwide audience distribution share by country for Dresses
CountryShare
United States16.5%
Japan5.1%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dresses audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dresses fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~1M1.45×
02Berlin~700K1.40×
03Hamburg~300K1.17×
04Bayern~2M1.12×
05Baden-Württemberg~1.5M1.12×
06Bremen~100K1.08×
07Nordrhein-Westfalen~2.5M1.02×
08Rheinland-Pfalz~500K1.01×
09Sachsen~500K0.97×
10Schleswig-Holstein~300K0.90×
11Niedersachsen~900K0.88×
12Saarland~100K0.85×
13Brandenburg~300K0.82×
14Thüringen~200K0.82×
15Sachsen-Anhalt~200K0.76×
16Mecklenburg-Vorpommern~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Dresses, Germany
0.74×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dresses audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dresses audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden3.90×
02VacationsTravel & Leisure2.84×
03NatureHome & Garden2.66×
04EmailTechnology & Electronics2.42×
05FamilyKids & Family2.39×
06TrousersFashion & Accessoires2.28×
07Self careHealth2.20×
08C&AShopping2.05×
09HairstyleBeauty & Wellness1.98×
10German languagePolitics & Society1.91×
11TattoosFashion & Accessoires1.83×
12DeichmannShopping1.82×
13SpasBeauty & Wellness1.81×
14Women's clothingFashion & Accessoires1.77×
15GermanyTravel & Leisure1.74×
16H&MShopping1.72×
17KauflandShopping1.69×
18RossmannShopping1.67×
19AirbnbTravel & Leisure1.62×
20IKEAHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dresses audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dresses audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.63×
Price SensitivityPREMIUM1.62×
CreativityOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dresses audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
PatriotismCONSERVATISM0.91×
Career OrientationPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dresses have in Germany?

Dresses has an estimated audience of 10,623,530 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dresses fans?

76.9% of Dresses fans are female, 23.1% are male, with an average age of 38.1 years.

03

Which brands do Dresses fans like most?

Dresses fans show strongest brand affinity for Nature (2.66×), Family (2.39×), and Germany (1.74×) over the country average.

04

Where do Dresses fans live in Germany?

Dresses fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Dresses fans also like?

Beyond Dresses itself, the audience over-indexes on Family (2.39×), Germany (1.74×), Vacations (2.84×), and Bedroom furniture (3.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Dresses audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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