Dresses Audience in Germany
Dresses has an estimated audience of 10,623,530 people in Germany. 76.9% are female, 23.1% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Self care, Family, Hairstyle, Bedroom furniture, Hygiene.
The average Dresses fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Self care, Family, Hairstyle, with strongest over-indexing on Self care (2.97× the country average). Demographically, the Dresses audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Dresses fans
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 38.1 |
| Estimated audience size | 10,623,530 |
Audience persona
The typical Dresses fan in Germany is more female, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Self care.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,443,305 | 1.05× |
| Bayern | 1,977,114 | 1.16× |
| Baden-Württemberg | 1,666,461 | 1.15× |
| Hessen | 1,204,795 | 1.49× |
| Niedersachsen | 913,003 | 0.88× |
| Berlin | 701,816 | 1.48× |
| Rheinland-Pfalz | 534,025 | 1× |
| Sachsen | 496,104 | 0.95× |
| Schleswig-Holstein | 345,515 | 0.91× |
| Hamburg | 290,428 | 1.21× |
| Brandenburg | 258,050 | 0.78× |
| Thüringen | 207,891 | 0.77× |
| Sachsen-Anhalt | 188,083 | 0.68× |
| Mecklenburg-Vorpommern | 133,700 | 0.66× |
| Saarland | 100,788 | 0.77× |
| Bremen | 95,726 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self care | 2.97× | Health |
| Family | 1.73× | Kids & Family |
| Hairstyle | 2.48× | Beauty & Wellness |
| Bedroom furniture | 3.67× | Home & Garden |
| Hygiene | 2.49× | Beauty & Wellness |
| Vacations | 2.11× | Travel & Leisure |
| Virtual assistant | 7.72× | Technology & Electronics |
| H&M | 1.66× | Shopping |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
| Stuttgart | 2.25× | Travel & Leisure |
| Gala | 1.63× | News |
| Candle | 2.95× | Home & Garden |
| Storm of Love | 2.47× | Movies & TV |
| Rossmann | 1.58× | Shopping |
| Pandora | 3.24× | Fashion & Accessoires |
| Oysho | 3.89× | Fashion & Accessoires |
| Bonprix | 1.9× | Shopping |
| Walking | 2.64× | Sports |
| Mango | 2.73× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.34 |
| Creativity | OPEN | 1.28 |
| Price Sensitivity | PREMIUM | 1.27 |
| Luxury Orientation | PREMIUM | 1.16 |
| Design Affinity | PREMIUM | 1.11 |
| Family Orientation | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
See Dresses audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dresses have in Germany?
Dresses has an estimated audience of 10,623,530 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dresses fans?
76.9% of Dresses fans are female, 23.1% are male, with an average age of 38.1 years.
Which brands do Dresses fans like most?
Dresses fans show strongest brand affinity for Self care (2.97×), Family (1.73×), and Hairstyle (2.48×) over the country average.
Where do Dresses fans live in Germany?
Dresses fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,443,305), Bayern (reach 1,977,114), and Baden-Württemberg (reach 1,666,461). These three regions account for the largest share of the active audience.
What other brands do Dresses fans also like?
Beyond Dresses itself, the audience over-indexes on Family (1.73×), Hairstyle (2.48×), Bedroom furniture (3.67×), and Hygiene (2.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.