Hairstyle Audience in Germany
Hairstyle has an estimated audience of 9,029,656 people in Germany. 70.4% are female, 29.6% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hair products, Hair care, Cosmetics, Rossmann, Beauty salons.
The average Hairstyle fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hair products, Hair care, Cosmetics, with strongest over-indexing on Hair products (2.5× the country average). Demographically, the Hairstyle audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyles
Demographics of Hairstyle fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 38.0 |
| Estimated audience size | 9,029,656 |
Audience persona
The typical Hairstyle fan in Germany is more female, around 38.0 years old, with strong Pet Ownership tendencies and a notable affinity for Hair products.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,145,100 | 1.09× |
| Bayern | 1,579,412 | 1.09× |
| Baden-Württemberg | 1,173,327 | 0.95× |
| Niedersachsen | 977,968 | 1.12× |
| Hessen | 593,675 | 0.86× |
| Sachsen | 513,565 | 1.16× |
| Rheinland-Pfalz | 482,372 | 1.07× |
| Schleswig-Holstein | 329,712 | 1.02× |
| Berlin | 323,440 | 0.8× |
| Brandenburg | 310,603 | 1.11× |
| Sachsen-Anhalt | 244,824 | 1.05× |
| Thüringen | 238,982 | 1.04× |
| Mecklenburg-Vorpommern | 184,412 | 1.07× |
| Hamburg | 176,119 | 0.86× |
| Saarland | 106,391 | 0.96× |
| Bremen | 59,118 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair products | 2.5× | Beauty & Wellness |
| Hair care | 3.37× | Beauty & Wellness |
| Cosmetics | 1.81× | Beauty & Wellness |
| Rossmann | 2.13× | Shopping |
| Beauty salons | 2.35× | Beauty & Wellness |
| Deichmann | 2.08× | Shopping |
| Discount stores | 1.55× | Shopping |
| Mammal | 2.28× | Pets & Animals |
| Gala | 1.72× | News |
| Boutiques | 1.93× | Fashion & Accessoires |
| Natural World | 1.71× | Fashion & Accessoires |
| Dresses | 1.98× | Fashion & Accessoires |
| Kaufland | 1.54× | Shopping |
| Jewelry | 1.58× | Fashion & Accessoires |
| C&A | 2.04× | Shopping |
| Fashion design | 1.72× | Business & Career |
| Skin care | 2.1× | Beauty & Wellness |
| Magazines | 1.51× | Literature |
| Fragrances | 1.93× | Beauty & Wellness |
| Child | 1.63× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.2 |
| Indulgence | JOY | 1.14 |
| Extroversion | THRILL | 1.12 |
| Sports Activity | POWER | 1.12 |
| Tradition | CONSERVATISM | 1.12 |
| DIY Mentality | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| United Kingdom | 4.9% |
| Japan | 4.9% |
See Hairstyle audiences in other countries
More Hairstyles audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hairstyle have in Germany?
Hairstyle has an estimated audience of 9,029,656 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hairstyle fans?
70.4% of Hairstyle fans are female, 29.6% are male, with an average age of 38.0 years.
Which brands do Hairstyle fans like most?
Hairstyle fans show strongest brand affinity for Hair products (2.5×), Hair care (3.37×), and Cosmetics (1.81×) over the country average.
Where do Hairstyle fans live in Germany?
Hairstyle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,145,100), Bayern (reach 1,579,412), and Baden-Württemberg (reach 1,173,327). These three regions account for the largest share of the active audience.
What other brands do Hairstyle fans also like?
Beyond Hairstyle itself, the audience over-indexes on Hair care (3.37×), Cosmetics (1.81×), Rossmann (2.13×), and Beauty salons (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hairstyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.