Rascasse Audience Intelligence

Hairstyle Audience in Germany

A data profile of the people who buy, follow and care about Hairstyle in Germany — modelled from more than twelve digital signal sources. Hairstyle has an estimated audience of 9,029,656 people in Germany.

#251among Topic in Germany#7in Beauty & Wellness

The average Hairstyle fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hair products, Hair care, Cosmetics, with strongest over-indexing on Hair products (2.5× the country average).

Demographically, the Hairstyle audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hairstyle fan in Germany is more female, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Hair products.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hairstyle profile in Germany.

Audience size
9M
in Germany
Gender
70.4%♀
29.6% male
Age
38.0
average years
Country rank
#410
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hairstyle fans

70.4% are female, 29.6% are male, average age 38.0.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Hairstyle audience in Germany
MetricValue
Female70.4%
Male29.6%
Average age38.0
Estimated audience size9,029,656
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Hairstyle audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4922%
50+16%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Hairstyle audience comes from Germany.

Worldwide audience distribution share by country for Hairstyle
CountryShare
United States19.7%
United Kingdom4.9%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hairstyle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hairstyle fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~500K1.12×
02Sachsen-Anhalt~300K1.11×
03Brandenburg~300K1.10×
04Mecklenburg-Vorpommern~200K1.10×
05Rheinland-Pfalz~500K1.08×
06Niedersachsen~900K1.07×
07Thüringen~200K1.07×
08Bayern~1.5M1.06×
09Nordrhein-Westfalen~2M1.05×
10Saarland~100K1.04×
11Schleswig-Holstein~300K1.01×
12Baden-Württemberg~1M0.98×
13Hessen~600K0.86×
14Hamburg~200K0.84×
15Bremen~60K0.82×
16Berlin~300K0.78×
Fig. 06

Affinity by region

Affinity by region — Hairstyle, Germany
0.78×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hairstyle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hairstyle audience
#·InterestCategoryAffinity×
01Hair careBeauty & Wellness3.37×
02Hair productsBeauty & Wellness2.50×
03Beauty salonsBeauty & Wellness2.35×
04MammalPets & Animals2.28×
05RossmannShopping2.13×
06Skin careBeauty & Wellness2.10×
07DeichmannShopping2.08×
08C&AShopping2.04×
09DressesFashion & Accessoires1.98×
10WomanKids & Family1.96×
11BoutiquesFashion & Accessoires1.93×
12FragrancesBeauty & Wellness1.93×
13CosmeticsBeauty & Wellness1.81×
14Fashion designBusiness & Career1.72×
15ChildKids & Family1.63×
16JewelryFashion & Accessoires1.58×
17DogsPets & Animals1.57×
18Discount storesShopping1.55×
19KauflandShopping1.54×
20MagazinesLiterature1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hairstyle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hairstyle audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.71×
CreativityOPEN1.39×
Price SensitivityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hairstyle audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.84×
Luxury OrientationPREMIUM0.86×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hairstyle have in Germany?

Hairstyle has an estimated audience of 9,029,656 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hairstyle fans?

70.4% of Hairstyle fans are female, 29.6% are male, with an average age of 38.0 years.

03

Which brands do Hairstyle fans like most?

Hairstyle fans show strongest brand affinity for Hair products (2.5×), Hair care (3.37×), and Cosmetics (1.81×) over the country average.

04

Where do Hairstyle fans live in Germany?

Hairstyle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Hairstyle fans also like?

Beyond Hairstyle itself, the audience over-indexes on Hair care (3.37×), Cosmetics (1.81×), Rossmann (2.13×), and Beauty salons (2.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in Germany

See Hairstyle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hairstyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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