Magazines Audience in Germany
Magazines has an estimated audience of 15,589,396 people in Germany. 55.2% are female, 44.8% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Tagesschau, German television comedy, Western Union, Pets.
The average Magazines fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Tagesschau, German television comedy, with strongest over-indexing on Satire (7.46× the country average). Demographically, the Magazines audience skews more female with an average age of 39.8, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Magazines fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 39.8 |
| Estimated audience size | 15,589,396 |
Audience persona
The typical Magazines fan in Germany is more female, around 39.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,674,765 | 1.08× |
| Bayern | 2,732,014 | 1.09× |
| Baden-Württemberg | 2,262,587 | 1.06× |
| Niedersachsen | 1,508,658 | 1× |
| Hessen | 1,343,028 | 1.13× |
| Berlin | 807,744 | 1.16× |
| Rheinland-Pfalz | 784,903 | 1× |
| Sachsen | 775,280 | 1.01× |
| Schleswig-Holstein | 506,288 | 0.9× |
| Brandenburg | 449,724 | 0.93× |
| Hamburg | 400,663 | 1.14× |
| Sachsen-Anhalt | 386,172 | 0.96× |
| Thüringen | 370,985 | 0.93× |
| Mecklenburg-Vorpommern | 246,682 | 0.83× |
| Saarland | 159,334 | 0.83× |
| Bremen | 133,258 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.46× | Literature |
| Tagesschau | 2.67× | Movies & TV |
| German television comedy | 7.64× | Movies & TV |
| Western Union | 3.87× | Business & Career |
| Pets | 1.67× | Pets & Animals |
| Transfermarkt | 2.47× | Sports |
| Country rap | 4.96× | Music & Radio |
| Real property | 3.65× | Home & Garden |
| Vacations | 2.23× | Travel & Leisure |
| Hairstyle | 2.48× | Beauty & Wellness |
| Headphones | 4.28× | Technology & Electronics |
| Automobiles | 1.62× | Cars & Mobility |
| Stuttgart | 2.51× | Travel & Leisure |
| Westdeutscher Rundfunk | 2.72× | Movies & TV |
| Spiegel Online | 1.58× | News |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Allgäu | 4.14× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
| Maine Coon | 3.07× | Pets & Animals |
| Hygiene | 1.99× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.41 |
| Indulgence | JOY | 1.23 |
| Pet Ownership | JOY | 1.16 |
| Sports Activity | POWER | 1.16 |
| DIY Mentality | THRILL | 1.13 |
| Sustainability | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
See Magazines audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Magazines have in Germany?
Magazines has an estimated audience of 15,589,396 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Magazines fans?
55.2% of Magazines fans are female, 44.8% are male, with an average age of 39.8 years.
Which brands do Magazines fans like most?
Magazines fans show strongest brand affinity for Satire (7.46×), Tagesschau (2.67×), and German television comedy (7.64×) over the country average.
Where do Magazines fans live in Germany?
Magazines fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,674,765), Bayern (reach 2,732,014), and Baden-Württemberg (reach 2,262,587). These three regions account for the largest share of the active audience.
What other brands do Magazines fans also like?
Beyond Magazines itself, the audience over-indexes on Tagesschau (2.67×), German television comedy (7.64×), Western Union (3.87×), and Pets (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.