Magazines Audience in United States

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Magazines has an estimated audience of 95,754,699 people in United States. 54.3% are female, 45.7% are male, average age 42.2. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, MSN, Houston Astros.

The average Magazines fan in United States is 42.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (29.61× the country average). Demographically, the Magazines audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Magazines fans

Demographic split for Magazines audience in United States
MetricValue
Female54.3%
Male45.7%
Average age42.2
Estimated audience size95,754,699

Audience persona

The typical Magazines fan in United States is balanced, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Magazines in United States
RegionReachAffinity
California12,626,8741.2×
Texas9,511,6311.16×
New York7,556,9751.41×
Florida7,153,6681.1×
Georgia3,327,4581.13×
Ohio3,300,1371.12×
Pennsylvania3,184,9270.99×
Illinois3,145,1320.99×
North Carolina3,142,4271.09×
Michigan2,620,0591.05×
New Jersey2,548,1891.05×
Virginia2,480,2321.06×
Arizona2,158,6501.1×
Washington2,074,8031.08×
Massachusetts2,041,8671.08×
Indiana1,833,3301.05×
Tennessee1,788,6370.93×
Maryland1,657,5521.01×
Missouri1,582,9931.03×
Louisiana1,493,4171.21×
South Carolina1,450,8961.01×
Colorado1,394,8400.92×
Wisconsin1,309,8050.91×
Minnesota1,296,9350.95×
Alabama1,294,2670.97×
Kentucky1,139,0220.95×
Oregon1,132,9461.03×
Arkansas1,027,3711.3×
Oklahoma1,026,5310.97×
Nevada937,2041.01×
Connecticut916,7800.95×
Utah900,9441.05×
Mississippi863,9581.1×
Kansas758,1611×
Iowa739,3230.94×
Idaho467,3010.97×
Nebraska459,0870.96×
New Mexico443,2580.92×
West Virginia427,9420.96×
Hawaii391,5670.95×
New Hampshire318,4630.84×
Maine306,0610.89×
Washington, District of Columbia291,9051.01×
Rhode Island272,6410.89×
Delaware219,1750.83×
Montana203,1240.76×
South Dakota191,5960.87×
Alaska178,9330.87×
North Dakota165,8970.84×
Vermont140,9390.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Magazines audience
BrandAffinityCategory
Kia Sportage29.61×Cars & Mobility
Honda HR-V21.05×Cars & Mobility
Pre-school playgroup22.06×Kids & Family
MSN2.55×News
Houston Astros4.64×Sports
Staples (Canada)2.81×Business & Career
Hobby Lobby2.05×Home & Garden
Jeep Grand Cherokee5.59×Cars & Mobility
Livemusic2.63×Music & Radio
Nature1.51×Home & Garden
Great Clips2.85×Beauty & Wellness
Aldi1.76×Shopping
Aubrey Plaza5.37×Movies & TV
Jack Black5.27×Movies & TV
Best Buy1.72×Shopping
Josh Hutcherson5.97×Movies & TV
Diane Keaton2.55×Movies & TV
Taco Bell1.68×Food & Beverages
Dave Franco5.48×Movies & TV
Ben Stiller5.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Magazines audience
TraitClusterScore
ExtroversionTHRILL1.28
LGBTQ+ IdentityOPEN1.19
Design AffinityPREMIUM1.15
Healthy LifestyleBALANCE1.01
IndulgenceJOY1.01
Social Media UsageJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for Magazines
CountryShare
United States19.9%
Italy4.9%
United Kingdom4.7%

See Magazines audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Magazines have in United States?

Magazines has an estimated audience of 95,754,699 people in United States, concentrated in California and Texas.

What is the gender split and age of Magazines fans?

54.3% of Magazines fans are female, 45.7% are male, with an average age of 42.2 years.

Which brands do Magazines fans like most?

Magazines fans show strongest brand affinity for Kia Sportage (29.61×), Honda HR-V (21.05×), and Pre-school playgroup (22.06×) over the country average.

Where do Magazines fans live in United States?

Magazines fans in United States are most concentrated in California (reach 12,626,874), Texas (reach 9,511,631), and New York (reach 7,556,975). These three regions account for the largest share of the active audience.

What other brands do Magazines fans also like?

Beyond Magazines itself, the audience over-indexes on Honda HR-V (21.05×), Pre-school playgroup (22.06×), MSN (2.55×), and Houston Astros (4.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.