Rascasse Audience Intelligence

Quiz Audience in United States

A data profile of the people who buy, follow and care about Quiz in United States — modelled from more than twelve digital signal sources. Quiz has an estimated audience of 22,854,938 people in United States.

#948among Topic in United States#22in Games

The average Quiz fan in United States is 44.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include TV, Current events, TV game shows, with strongest over-indexing on TV (1.58× the country average).

Demographically, the Quiz audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Quiz fan in United States is more female, around 44.7 years old, with strong Creativity tendencies and a notable affinity for TV.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quiz profile in United States.

Audience size
22.9M
in United States
Gender
63.0%♀
37.0% male
Age
44.7
average years
Country rank
#1388
Topic in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quiz fans

63.0% are female, 37.0% are male, average age 44.7.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Quiz audience in United States
MetricValue
Female63.0%
Male37.0%
Average age44.7
Estimated audience size22,854,938
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Quiz audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3916%
40-4922%
50+36%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Quiz audience comes from United States.

Worldwide audience distribution share by country for Quiz
CountryShare
United States24.9%
Italy7.7%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quiz audience in United States is strongest.

Fig. 05

Top regions by affinity

Quiz fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~700K2.31×
02Florida~3M1.88×
03Mississippi~300K1.71×
04Texas~3.5M1.67×
05Georgia~1M1.63×
06South Carolina~500K1.40×
07North Carolina~1M1.38×
08Virginia~700K1.33×
09Tennessee~600K1.26×
10South Dakota~70K1.26×
11California~3M1.22×
12Kentucky~300K1.13×
13Indiana~500K1.12×
14Alabama~300K1.08×
15New York~1.5M1.06×
16Missouri~400K1.05×
17Nebraska~100K1.05×
18Wyoming~40K1.04×
19West Virginia~100K1.03×
20North Dakota~50K1.03×
21Kansas~200K0.99×
22Pennsylvania~700K0.96×
23Arkansas~200K0.96×
24Maryland~400K0.95×
25Oklahoma~200K0.95×
26Illinois~700K0.91×
27Ohio~600K0.91×
28New Jersey~500K0.91×
29Iowa~200K0.87×
30Idaho~100K0.87×
31Nevada~200K0.86×
32Michigan~500K0.84×
33Washington~400K0.84×
34Connecticut~200K0.84×
35Utah~200K0.83×
36Washington, District of Columbia~60K0.83×
37Arizona~400K0.82×
38Wisconsin~300K0.82×
39New Mexico~90K0.81×
40Montana~50K0.81×
41Oregon~200K0.78×
42Rhode Island~60K0.77×
43Delaware~50K0.76×
44Massachusetts~300K0.74×
45Minnesota~200K0.74×
46Colorado~300K0.72×
47New Hampshire~60K0.72×
48Alaska~40K0.72×
49Maine~50K0.67×
50Hawaii~60K0.66×
Fig. 06

Affinity by region

Affinity by region — Quiz, United States
0.66×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quiz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quiz audience
#·InterestCategoryAffinity×
01TV game showsMovies & TV2.79×
02PinterestInternet & Social Media1.67×
03HistoryLiterature1.64×
04BooksLiterature1.63×
05PsychologyBusiness & Career1.60×
06TVMovies & TV1.58×
07CatsPets & Animals1.58×
08MedicineBusiness & Career1.56×
09NBCMovies & TV1.56×
10Current eventsArts & Culture1.54×
11RecipesFood & Beverages1.54×
12HappinessHealth1.54×
13CraftsHome & Garden1.54×
14MagazinesLiterature1.53×
15CosmeticsBeauty & Wellness1.52×
16DogsPets & Animals1.52×
17NatureHome & Garden1.52×
18WomanKids & Family1.52×
19ChildKids & Family1.51×
20GiftShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quiz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quiz audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.40×
Community OrientationOPEN1.39×
DIY MentalityTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quiz audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.92×
Luxury OrientationPREMIUM0.95×
SustainabilityBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quiz have in United States?

Quiz has an estimated audience of 22,854,938 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Quiz fans?

63.0% of Quiz fans are female, 37.0% are male, with an average age of 44.7 years.

03

Which brands do Quiz fans like most?

Quiz fans show strongest brand affinity for TV (1.58×), Current events (1.54×), and TV game shows (2.79×) over the country average.

04

Where do Quiz fans live in United States?

Quiz fans in United States are most concentrated in Texas (reach ~3.5M), California (reach ~3M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Quiz fans also like?

Beyond Quiz itself, the audience over-indexes on Current events (1.54×), TV game shows (2.79×), Child (1.51×), and Cosmetics (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Quiz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Quiz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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