Quiz Audience in United States
Quiz has an estimated audience of 22,854,938 people in United States. 63.0% are female, 37.0% are male, average age 44.7. Top regions: Texas, Florida, California. Top brand affinities: TV, Current events, TV game shows, Child, Cosmetics.
The average Quiz fan in United States is 44.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include TV, Current events, TV game shows, with strongest over-indexing on TV (1.58× the country average). Demographically, the Quiz audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Quiz fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 44.7 |
| Estimated audience size | 22,854,938 |
Audience persona
The typical Quiz fan in United States is more female, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for TV.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 4,237,354 | 2.16× |
| Florida | 4,045,907 | 2.61× |
| California | 2,351,884 | 0.94× |
| Georgia | 1,392,665 | 1.98× |
| New York | 1,284,533 | 1.01× |
| North Carolina | 1,015,373 | 1.48× |
| Virginia | 917,320 | 1.65× |
| Pennsylvania | 724,250 | 0.94× |
| Tennessee | 657,310 | 1.43× |
| Illinois | 633,267 | 0.83× |
| Ohio | 573,716 | 0.81× |
| Michigan | 529,706 | 0.89× |
| New Jersey | 527,136 | 0.91× |
| South Carolina | 476,528 | 1.39× |
| Louisiana | 458,382 | 1.56× |
| Washington | 444,041 | 0.97× |
| Indiana | 423,448 | 1.01× |
| Maryland | 387,731 | 0.99× |
| Mississippi | 383,980 | 2.04× |
| Missouri | 350,757 | 0.95× |
| Massachusetts | 342,264 | 0.76× |
| Arizona | 315,024 | 0.68× |
| Alabama | 279,235 | 0.87× |
| Kentucky | 251,236 | 0.88× |
| Wisconsin | 244,715 | 0.71× |
| Oklahoma | 243,494 | 0.96× |
| Minnesota | 228,682 | 0.7× |
| Oregon | 228,135 | 0.87× |
| Colorado | 226,775 | 0.63× |
| Nevada | 209,627 | 0.95× |
| Utah | 176,558 | 0.86× |
| Arkansas | 163,980 | 0.87× |
| Connecticut | 163,126 | 0.71× |
| Iowa | 158,818 | 0.84× |
| Kansas | 158,308 | 0.88× |
| Nebraska | 120,212 | 1.05× |
| West Virginia | 112,738 | 1.06× |
| New Mexico | 103,616 | 0.9× |
| Idaho | 84,375 | 0.74× |
| Washington, District of Columbia | 70,888 | 1.03× |
| Hawaii | 68,251 | 0.69× |
| New Hampshire | 60,471 | 0.67× |
| Maine | 50,740 | 0.62× |
| North Dakota | 50,269 | 1.07× |
| Rhode Island | 48,777 | 0.67× |
| South Dakota | 43,403 | 0.82× |
| Montana | 42,050 | 0.66× |
| Delaware | 40,531 | 0.64× |
| Alaska | 28,089 | 0.57× |
| Vermont | 22,142 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TV | 1.58× | Movies & TV |
| Current events | 1.54× | Arts & Culture |
| TV game shows | 2.79× | Movies & TV |
| Child | 1.51× | Kids & Family |
| Cosmetics | 1.52× | Beauty & Wellness |
| Books | 1.63× | Literature |
| 1.67× | Internet & Social Media | |
| Recipes | 1.54× | Food & Beverages |
| Dogs | 1.52× | Pets & Animals |
| Nature | 1.52× | Home & Garden |
| Psychology | 1.6× | Business & Career |
| Happiness | 1.54× | Health |
| Magazines | 1.53× | Literature |
| Woman | 1.52× | Kids & Family |
| History | 1.64× | Literature |
| Medicine | 1.56× | Business & Career |
| NBC | 1.56× | Movies & TV |
| Crafts | 1.54× | Home & Garden |
| Gift | 1.5× | Shopping |
| Cats | 1.58× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.75 |
| Luxury Orientation | PREMIUM | 1.41 |
| Social Media Usage | JOY | 1.16 |
| Extroversion | THRILL | 1.1 |
| Price Sensitivity | PREMIUM | 1.05 |
| Family Orientation | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 7.7% |
| Japan | 6.8% |
See Quiz audiences in other countries
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Quiz have in United States?
Quiz has an estimated audience of 22,854,938 people in United States, concentrated in Texas and Florida.
What is the gender split and age of Quiz fans?
63.0% of Quiz fans are female, 37.0% are male, with an average age of 44.7 years.
Which brands do Quiz fans like most?
Quiz fans show strongest brand affinity for TV (1.58×), Current events (1.54×), and TV game shows (2.79×) over the country average.
Where do Quiz fans live in United States?
Quiz fans in United States are most concentrated in Texas (reach 4,237,354), Florida (reach 4,045,907), and California (reach 2,351,884). These three regions account for the largest share of the active audience.
What other brands do Quiz fans also like?
Beyond Quiz itself, the audience over-indexes on Current events (1.54×), TV game shows (2.79×), Child (1.51×), and Cosmetics (1.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Quiz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.