Rascasse Audience Intelligence

Cats Audience in United States

A data profile of the people who buy, follow and care about Cats in United States — modelled from more than twelve digital signal sources. Cats has an estimated audience of 80,738,694 people in United States.

#112among Topic in United States#4in Pets & Animals

The average Cats fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cats (musical), Mrs. Doubtfire, Fox Theatre (Atlanta), with strongest over-indexing on Cats (musical) (54.39× the country average).

Demographically, the Cats audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cats fan in United States is more female, around 42.5 years old, with strong Extroversion tendencies and a notable affinity for Cats (musical).

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cats profile in United States.

Audience size
80.7M
in United States
Gender
59.8%♀
40.2% male
Age
42.5
average years
Country rank
#138
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cats fans

59.8% are female, 40.2% are male, average age 42.5.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Cats audience in United States
MetricValue
Female59.8%
Male40.2%
Average age42.5
Estimated audience size80,738,694
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Cats audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3918%
40-4922%
50+29%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Cats audience comes from United States.

Worldwide audience distribution share by country for Cats
CountryShare
United States22.0%
United Kingdom5.0%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cats audience in United States is strongest.

Fig. 05

Top regions by affinity

Cats fans by region: top regions in United States
#RegionReachAffinity×
01California~12M1.38×
02Washington~2M1.37×
03Oregon~1.5M1.36×
04Arizona~2M1.22×
05Nevada~1M1.22×
06New York~5.5M1.20×
07Hawaii~400K1.18×
08Washington, District of Columbia~300K1.15×
09Illinois~3M1.12×
10Alaska~200K1.12×
11New Jersey~2M1.09×
12Oklahoma~1M1.09×
13Alabama~1M1.08×
14Florida~6M1.07×
15Pennsylvania~3M1.06×
16New Mexico~400K1.06×
17Ohio~2.5M1.05×
18Missouri~1.5M1.05×
19West Virginia~400K1.05×
20Maryland~1.5M1.03×
21Michigan~2M1.02×
22Kansas~600K1.01×
23Virginia~2M1.00×
24Connecticut~800K1.00×
25Iowa~700K1.00×
26Massachusetts~1.5M0.99×
27Colorado~1.5M0.99×
28Minnesota~1M0.99×
29Georgia~2.5M0.97×
30Kentucky~1M0.97×
31North Dakota~200K0.97×
32Indiana~1.5M0.96×
33Maine~300K0.96×
34New Hampshire~300K0.95×
35Wisconsin~1M0.94×
36South Dakota~200K0.94×
37Texas~6.5M0.93×
38Tennessee~1.5M0.93×
39Rhode Island~200K0.93×
40Utah~700K0.92×
41Nebraska~400K0.92×
42Idaho~400K0.91×
43Vermont~100K0.91×
44South Carolina~1M0.90×
45Arkansas~600K0.87×
46North Carolina~2M0.84×
47Delaware~200K0.78×
48Mississippi~500K0.72×
49Montana~200K0.72×
50Louisiana~700K0.70×
Fig. 06

Affinity by region

Affinity by region — Cats, United States
0.70×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cats audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cats audience
#·InterestCategoryAffinity×
01Carousel (musical)Music & Radio69.55×
02Royal Court TheatreArts & Culture67.65×
03Evita (musical)Music & Radio60.94×
04Mrs. DoubtfireMovies & TV57.58×
05Royal National TheatreArts & Culture54.97×
06Documentary (TV channel)Movies & TV54.68×
07Cats (musical)Music & Radio54.39×
08The Public TheaterArts & Culture48.50×
09Fox Theatre (Atlanta)Travel & Leisure45.68×
10Milk and Honey (musical)Music & Radio40.66×
11The Book of Mormon (musical)Music & Radio36.62×
12Les Misérables (musical)Music & Radio34.14×
13The Music ManMusic & Radio31.72×
14Box Office MojoMovies & TV27.56×
15Laurie MetcalfMovies & TV27.55×
16Wicked (musical)Music & Radio24.25×
17Broadway (Manhattan)Travel & Leisure15.71×
18Tony AwardArts & Culture14.48×
19Internet Movie DatabaseMovies & TV11.19×
20Musical filmMovies & TV7.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cats audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cats audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.34×
Community OrientationOPEN1.24×
IndulgenceJOY1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cats audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Quality AwarenessPREMIUM0.93×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cats have in United States?

Cats has an estimated audience of 80,738,694 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cats fans?

59.8% of Cats fans are female, 40.2% are male, with an average age of 42.5 years.

03

Which brands do Cats fans like most?

Cats fans show strongest brand affinity for Cats (musical) (54.39×), Mrs. Doubtfire (57.58×), and Fox Theatre (Atlanta) (45.68×) over the country average.

04

Where do Cats fans live in United States?

Cats fans in United States are most concentrated in California (reach ~12M), Texas (reach ~6.5M), and Florida (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do Cats fans also like?

Beyond Cats itself, the audience over-indexes on Mrs. Doubtfire (57.58×), Fox Theatre (Atlanta) (45.68×), Wicked (musical) (24.25×), and Carousel (musical) (69.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Cats audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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