Cats Audience in United States

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Cats has an estimated audience of 80,738,694 people in United States. 59.8% are female, 40.2% are male, average age 42.5. Top regions: California, Florida, New York. Top brand affinities: Cats (musical), Mrs. Doubtfire, Fox Theatre (Atlanta), Wicked (musical), Carousel (musical).

The average Cats fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Cats (musical), Mrs. Doubtfire, Fox Theatre (Atlanta), with strongest over-indexing on Cats (musical) (54.39× the country average). Demographically, the Cats audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Cats fans

Demographic split for Cats audience in United States
MetricValue
Female59.8%
Male40.2%
Average age42.5
Estimated audience size80,738,694

Audience persona

The typical Cats fan in United States is more female, around 42.5 years old, with strong Risk Appetite tendencies and a notable affinity for Cats (musical).

Top regions in United States

Top regions ranked by reach for Cats in United States
RegionReachAffinity
California12,933,4611.46×
Florida6,310,9631.15×
New York5,957,5211.32×
Texas5,648,7380.81×
Illinois3,312,4731.23×
Pennsylvania2,897,7691.07×
Ohio2,723,8961.1×
Washington2,383,8541.47×
New Jersey2,383,8011.16×
Georgia2,346,4210.94×
Michigan2,243,3371.06×
Arizona2,118,1301.28×
Virginia2,108,6341.07×
North Carolina1,748,5790.72×
Massachusetts1,667,9411.05×
Tennessee1,604,9060.99×
Maryland1,482,6411.07×
Missouri1,360,2121.05×
Oregon1,335,1891.44×
Colorado1,321,3121.04×
Indiana1,304,1370.88×
Minnesota1,207,6601.04×
Alabama1,200,2131.06×
Wisconsin1,163,5710.96×
South Carolina1,089,3460.9×
Nevada1,016,6131.3×
Oklahoma988,6291.1×
Kentucky876,5950.87×
Connecticut840,2021.04×
Iowa660,0880.99×
Louisiana652,1900.63×
Kansas582,5980.92×
Utah570,4150.79×
Arkansas515,2220.77×
New Mexico417,2071.03×
Mississippi413,8440.62×
Hawaii412,1451.19×
West Virginia384,7961.02×
Nebraska323,0880.8×
Idaho322,9470.8×
Washington, District of Columbia299,6591.23×
New Hampshire291,9950.92×
Maine269,2010.93×
Rhode Island231,1920.9×
Delaware174,0300.78×
Alaska172,3001×
Montana157,5200.7×
South Dakota155,9510.84×
North Dakota149,4550.9×
Vermont119,9530.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cats audience
BrandAffinityCategory
Cats (musical)54.39×Music & Radio
Mrs. Doubtfire57.58×Movies & TV
Fox Theatre (Atlanta)45.68×Travel & Leisure
Wicked (musical)24.25×Music & Radio
Carousel (musical)69.55×Music & Radio
Milk and Honey (musical)40.66×Music & Radio
The Public Theater48.5×Arts & Culture
Les Misérables (musical)34.14×Music & Radio
Musical film7.81×Movies & TV
The Book of Mormon (musical)36.62×Music & Radio
Tony Award14.48×Arts & Culture
The Music Man31.72×Music & Radio
Royal National Theatre54.97×Arts & Culture
Broadway (Manhattan)15.71×Travel & Leisure
Evita (musical)60.94×Music & Radio
Internet Movie Database11.19×Movies & TV
Documentary (TV channel)54.68×Movies & TV
Royal Court Theatre67.65×Arts & Culture
Laurie Metcalf27.55×Movies & TV
Box Office Mojo27.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cats audience
TraitClusterScore
Risk AppetiteTHRILL1.93
Luxury OrientationPREMIUM1.64
ExtroversionTHRILL1.35
Pet OwnershipJOY1.06
Social Media UsageJOY1
SustainabilityBALANCE0.99

Worldwide distribution

Worldwide audience distribution share by country for Cats
CountryShare
United States22.1%
United Kingdom5.0%
Japan4.8%

See Cats audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Cats have in United States?

Cats has an estimated audience of 80,738,694 people in United States, concentrated in California and Florida.

What is the gender split and age of Cats fans?

59.8% of Cats fans are female, 40.2% are male, with an average age of 42.5 years.

Which brands do Cats fans like most?

Cats fans show strongest brand affinity for Cats (musical) (54.39×), Mrs. Doubtfire (57.58×), and Fox Theatre (Atlanta) (45.68×) over the country average.

Where do Cats fans live in United States?

Cats fans in United States are most concentrated in California (reach 12,933,461), Florida (reach 6,310,963), and New York (reach 5,957,521). These three regions account for the largest share of the active audience.

What other brands do Cats fans also like?

Beyond Cats itself, the audience over-indexes on Mrs. Doubtfire (57.58×), Fox Theatre (Atlanta) (45.68×), Wicked (musical) (24.25×), and Carousel (musical) (69.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.