Rascasse Audience Intelligence

The Book of Mormon (musical) Audience in United States

A data profile of the people who buy, follow and care about The Book of Mormon (musical) in United States — modelled from more than twelve digital signal sources. The Book of Mormon (musical) has an estimated audience of 1,718,764 people in United States.

#10among Musical in United States#1863in Music & Radio

The average The Book of Mormon (musical) fan in United States is 41.2 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Cats (musical), Mamma Mia!, Mrs. Doubtfire, with strongest over-indexing on Cats (musical) (36.62× the country average).

Demographically, the The Book of Mormon (musical) audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Book of Mormon (musical) fan in United States is more female, around 41.2 years old, with strong Tradition tendencies and a notable affinity for Cats (musical).

Category: Music & Radio · Type: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Book of Mormon (musical) profile in United States.

Audience size
1.7M
in United States
Gender
62.8%♀
37.2% male
Age
41.2
average years
Country rank
#16014
Musical in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Book of Mormon (musical) fans

62.8% are female, 37.2% are male, average age 41.2.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for The Book of Mormon (musical) audience in United States
MetricValue
Female62.8%
Male37.2%
Average age41.2
Estimated audience size1,718,764
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the The Book of Mormon (musical) audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3918%
40-4922%
50+26%
Fig. 04

Worldwide distribution

41.3%

of the worldwide The Book of Mormon (musical) audience comes from United States.

Worldwide audience distribution share by country for The Book of Mormon (musical)
CountryShare
United States41.3%
United Kingdom24.0%
Australia4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Book of Mormon (musical) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Book of Mormon (musical) fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K4.77×
02Utah~40K2.57×
03New Jersey~70K1.68×
04Idaho~10K1.33×
05Connecticut~20K1.17×
06Arizona~40K1.08×
07Wisconsin~30K1.07×
08Washington, District of Columbia~6K1.07×
09New Mexico~9K1.05×
10Delaware~5K1.05×
11North Dakota~4K1.05×
12Vermont~3K1.03×
13Kentucky~20K1.01×
14Tennessee~30K1.00×
15California~200K0.99×
16Arkansas~10K0.99×
17Hawaii~7K0.97×
18Indiana~30K0.96×
19Pennsylvania~60K0.95×
20Kansas~10K0.94×
21Missouri~30K0.93×
22Oregon~20K0.93×
23Massachusetts~30K0.91×
24West Virginia~7K0.91×
25Montana~4K0.91×
26Colorado~20K0.89×
27Oklahoma~20K0.89×
28Alaska~3K0.88×
29Louisiana~20K0.87×
30New Hampshire~6K0.87×
31Washington~30K0.86×
32South Dakota~3K0.85×
33Illinois~50K0.84×
34Michigan~40K0.84×
35Rhode Island~5K0.84×
36Nebraska~7K0.83×
37Virginia~30K0.82×
38Maryland~20K0.82×
39Nevada~10K0.82×
40Maine~5K0.82×
41Minnesota~20K0.81×
42Mississippi~10K0.80×
43North Carolina~40K0.76×
44Iowa~10K0.76×
45Alabama~20K0.74×
46South Carolina~20K0.73×
47Ohio~40K0.72×
48Florida~80K0.68×
49Georgia~40K0.67×
50Texas~100K0.66×
Fig. 06

Affinity by region

Affinity by region — The Book of Mormon (musical), United States
0.66×1.00×4.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Book of Mormon (musical) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Book of Mormon (musical) audience
#·InterestCategoryAffinity×
01Mamma Mia!Movies & TV43.08×
02Mrs. DoubtfireMovies & TV40.30×
03Cats (musical)Music & Radio36.62×
04Andrew Lloyd WebberMusic & Radio26.16×
05TVLineNews17.31×
06Gene SimmonsMusic & Radio17.04×
07Roseanne BarrMovies & TV16.65×
08Chicago (musical)Music & Radio16.18×
09Teresa PalmerMovies & TV16.18×
10TV GuideMovies & TV14.43×
11Melissa Joan HartMovies & TV13.87×
12Judy GarlandMovies & TV13.83×
13Hacksaw RidgeMovies & TV13.82×
14Marlon BrandoMovies & TV12.18×
15Diane KeatonMovies & TV9.95×
16Al PacinoMovies & TV9.62×
17Tony AwardArts & Culture8.82×
18Broadway theatreTravel & Leisure5.91×
19Musical theatreMovies & TV4.19×
20Planet FitnessSports2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Book of Mormon (musical) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Book of Mormon (musical) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.68×
PatriotismCONSERVATISM1.63×
SpiritualityBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Book of Mormon (musical) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.81×
Luxury OrientationPREMIUM0.82×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Book of Mormon (musical) have in United States?

The Book of Mormon (musical) has an estimated audience of 1,718,764 people in United States, concentrated in New York and California.

02

What is the gender split and age of The Book of Mormon (musical) fans?

62.8% of The Book of Mormon (musical) fans are female, 37.2% are male, with an average age of 41.2 years.

03

Which brands do The Book of Mormon (musical) fans like most?

The Book of Mormon (musical) fans show strongest brand affinity for Cats (musical) (36.62×), Mamma Mia! (43.08×), and Mrs. Doubtfire (40.3×) over the country average.

04

Where do The Book of Mormon (musical) fans live in United States?

The Book of Mormon (musical) fans in United States are most concentrated in New York (reach ~500K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Book of Mormon (musical) fans also like?

Beyond The Book of Mormon (musical) itself, the audience over-indexes on Mamma Mia! (43.08×), Mrs. Doubtfire (40.3×), Diane Keaton (9.95×), and Gene Simmons (17.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Book of Mormon (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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