The Book of Mormon (musical) Audience in United States

The Book of Mormon (musical) logo

The Book of Mormon (musical) has an estimated audience of 1,740,154 people in United States. 62.8% are female, 37.2% are male, average age 41.2. Top regions: New York, California, Texas. Top brand affinities: Cryptic crossword, Grinch, Dog breed, Vocal harmony, Isometric exercise.

The average The Book of Mormon (musical) fan in United States is 41.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Cryptic crossword, Grinch, Dog breed, with strongest over-indexing on Cryptic crossword (39.28× the country average). Demographically, the The Book of Mormon (musical) audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical

Demographics of The Book of Mormon (musical) fans

Demographic split for The Book of Mormon (musical) audience in United States
MetricValue
Female62.8%
Male37.2%
Average age41.2
Estimated audience size1,740,154

Audience persona

The typical The Book of Mormon (musical) fan in United States is more female, around 41.2 years old, with strong Tradition tendencies and a notable affinity for Cryptic crossword.

Top regions in United States

Top regions ranked by reach for The Book of Mormon (musical) in United States
RegionReachAffinity
New York339,9053.5×
California162,9630.85×
Texas112,4910.75×
Florida88,9410.75×
Utah67,8054.35×
New Jersey66,5931.5×
North Carolina51,6940.99×
Pennsylvania49,6840.85×
Georgia47,9570.89×
Illinois45,0360.78×
Ohio44,4580.83×
Michigan43,9260.97×
Massachusetts35,9321.05×
Virginia35,5610.84×
Colorado35,4421.29×
Washington35,2051.01×
Arizona31,5360.89×
Tennessee27,4500.79×
Minnesota24,8911×
Indiana23,9380.75×
Wisconsin23,4500.9×
Oregon22,7561.14×
Missouri21,7900.78×
Maryland20,4110.68×
Connecticut18,2781.05×
Kentucky18,1830.83×
South Carolina18,0240.69×
Idaho16,0161.84×
Oklahoma15,1980.79×
Nevada14,7530.88×
Alabama14,6910.6×
Kansas14,2871.04×
Louisiana13,0380.58×
Arkansas12,7600.89×
Iowa12,4460.87×
Mississippi8,0180.56×
Maine7,0081.12×
New Hampshire6,5620.96×
New Mexico6,4490.74×
West Virginia6,1590.76×
Hawaii6,1200.82×
Nebraska5,5400.63×
Washington, District of Columbia4,6250.88×
Montana4,4340.92×
South Dakota4,2251.05×
Rhode Island3,7740.68×
Delaware3,4550.72×
Alaska2,7900.75×
Wyoming2,3770.92×
North Dakota2,2190.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Book of Mormon (musical) audience
BrandAffinityCategory
Cryptic crossword39.28×Technology & Electronics
Grinch7.67×Movies & TV
Dog breed1.91×Pets & Animals
Vocal harmony7.07×Music & Radio
Isometric exercise12.52×Sports
Hamden, Connecticut26.63×Travel & Leisure
Product design2.48×Business & Career
Ken Ham24.06×Business & Career
Goop5.85×Internet & Social Media
Historic site4.56×Arts & Culture
UK garage5.7×Music & Radio
Wok6.27×Food & Beverages
Jesse Plemons3.29×Movies & TV
La Jolla8.65×Travel & Leisure
headspace8.09×Health
Nebraska Cornhuskers football3.12×Sports
Jaws4.65×Movies & TV
No Escape (1994 film)8.13×Movies & TV
TV Fanatic7.54×Movies & TV
Home staging3.65×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Book of Mormon (musical) audience
TraitClusterScore
TraditionCONSERVATISM1.5
LGBTQ+ IdentityOPEN1.34
Early Adopter MentalityPOWER1.3
SustainabilityBALANCE1.21
MindfulnessBALANCE1.2
Risk AppetiteTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for The Book of Mormon (musical)
CountryShare
United States41.8%
United Kingdom24.3%
Australia4.7%

See The Book of Mormon (musical) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does The Book of Mormon (musical) have in United States?

The Book of Mormon (musical) has an estimated audience of 1,740,154 people in United States, concentrated in New York and California.

What is the gender split and age of The Book of Mormon (musical) fans?

62.8% of The Book of Mormon (musical) fans are female, 37.2% are male, with an average age of 41.2 years.

Which brands do The Book of Mormon (musical) fans like most?

The Book of Mormon (musical) fans show strongest brand affinity for Cryptic crossword (39.28×), Grinch (7.67×), and Dog breed (1.91×) over the country average.

Where do The Book of Mormon (musical) fans live in United States?

The Book of Mormon (musical) fans in United States are most concentrated in New York (reach 339,905), California (reach 162,963), and Texas (reach 112,491). These three regions account for the largest share of the active audience.

What other brands do The Book of Mormon (musical) fans also like?

Beyond The Book of Mormon (musical) itself, the audience over-indexes on Grinch (7.67×), Dog breed (1.91×), Vocal harmony (7.07×), and Isometric exercise (12.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Book of Mormon (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.