Rascasse Audience Intelligence

Mamma Mia! Audience in United States

A data profile of the people who buy, follow and care about Mamma Mia! in United States — modelled from more than twelve digital signal sources. Mamma Mia! has an estimated audience of 3,018,186 people in United States.

#473among Movie / TV Show / Series in United States#1347in Movies & TV

The average Mamma Mia! fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Scooby-Doo, Mamma Mia! (film), Mormon (Book of Mormon), with strongest over-indexing on Scooby-Doo (20× the country average).

Demographically, the Mamma Mia! audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mamma Mia! fan in United States is more female, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Scooby-Doo.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mamma Mia! profile in United States.

Audience size
3M
in United States
Gender
67.1%♀
32.9% male
Age
40.1
average years
Country rank
#10244
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mamma Mia! viewers

67.1% are female, 32.9% are male, average age 40.1.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for Mamma Mia! audience in United States
MetricValue
Female67.1%
Male32.9%
Average age40.1
Estimated audience size3,018,186
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Mamma Mia! audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3918%
40-4920%
50+24%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Mamma Mia! audience comes from United States.

Worldwide audience distribution share by country for Mamma Mia!
CountryShare
United States17.6%
United Kingdom11.8%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mamma Mia! audience in United States is strongest.

Fig. 05

Top regions by affinity

Mamma Mia! fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.60×
02Utah~40K1.46×
03Wisconsin~60K1.24×
04Idaho~20K1.22×
05Rhode Island~10K1.19×
06Florida~200K1.12×
07Pennsylvania~100K1.12×
08New Hampshire~10K1.12×
09California~400K1.10×
10Oregon~40K1.10×
11Alaska~7K1.10×
12New York~200K1.08×
13Virginia~80K1.07×
14Arizona~70K1.06×
15Washington~70K1.05×
16North Carolina~100K1.04×
17Iowa~30K1.03×
18Nebraska~20K1.03×
19Maine~10K1.03×
20Vermont~6K1.03×
21Michigan~80K1.02×
22Connecticut~30K1.02×
23Washington, District of Columbia~9K1.02×
24Montana~9K1.02×
25North Dakota~6K1.02×
26New Jersey~80K1.01×
27Minnesota~40K1.01×
28Tennessee~60K0.99×
29Oklahoma~30K0.99×
30Illinois~100K0.98×
31Ohio~90K0.98×
32Maryland~50K0.97×
33Missouri~50K0.97×
34Indiana~50K0.96×
35South Carolina~40K0.96×
36Kansas~20K0.96×
37Colorado~50K0.95×
38Kentucky~40K0.92×
39South Dakota~7K0.92×
40Alabama~40K0.90×
41Delaware~8K0.90×
42Hawaii~10K0.87×
43Arkansas~20K0.85×
44West Virginia~10K0.85×
45Texas~200K0.83×
46Georgia~70K0.78×
47Louisiana~30K0.77×
48New Mexico~10K0.73×
49Nevada~20K0.72×
50Mississippi~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Mamma Mia!, United States
0.66×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mamma Mia! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mamma Mia! audience
#·InterestCategoryAffinity×
01Gypsy (musical)Music & Radio134.93×
02Matilda the MusicalMusic & Radio96.93×
03Miss SaigonMusic & Radio93.88×
04Guys and DollsMusic & Radio88.52×
05The Phantom of the OperaMusic & Radio80.56×
06Stephen SondheimMusic & Radio74.04×
07Hairspray (musical)Music & Radio70.77×
08Mormon (Book of Mormon)Literature67.69×
09Kinky Boots (musical)Music & Radio65.23×
10Beauty and the Beast (musical)Music & Radio59.23×
11Mamma Mia! (film)Movies & TV56.76×
12Chicago (musical)Music & Radio55.77×
13Les Misérables (musical)Music & Radio50.13×
14Ugly BettyMovies & TV43.59×
15The Book of Mormon (musical)Music & Radio43.08×
16Dear Evan HansenMusic & Radio42.91×
17Drama schoolArts & Culture33.85×
18HeathersMovies & TV26.35×
19Cats (musical)Music & Radio25.71×
20Scooby-DooMovies & TV20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mamma Mia! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mamma Mia! audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.01×
Community OrientationOPEN1.71×
Design AffinityPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mamma Mia! audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.93×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mamma Mia! have in United States?

Mamma Mia! has an estimated audience of 3,018,186 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Mamma Mia! viewers?

67.1% of Mamma Mia! fans are female, 32.9% are male, with an average age of 40.1 years.

03

Which brands do Mamma Mia! fans like most?

Mamma Mia! fans show strongest brand affinity for Scooby-Doo (20×), Mamma Mia! (film) (56.76×), and Mormon (Book of Mormon) (67.69×) over the country average.

04

Where do Mamma Mia! fans live in United States?

Mamma Mia! fans in United States are most concentrated in California (reach ~400K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mamma Mia! fans also like?

Beyond Mamma Mia! itself, the audience over-indexes on Mamma Mia! (film) (56.76×), Mormon (Book of Mormon) (67.69×), Gypsy (musical) (134.93×), and Chicago (musical) (55.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mamma Mia!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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