Mamma Mia! Audience in United States

Mamma Mia! logo

Mamma Mia! has an estimated audience of 3,075,886 people in United States. 67.1% are female, 32.9% are male, average age 40.1. Top regions: California, Florida, Texas. Top brand affinities: Scooby-Doo, Mamma Mia! (film), Mormon (Book of Mormon), Gypsy (musical), Chicago (musical).

The average Mamma Mia! fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Scooby-Doo, Mamma Mia! (film), Mormon (Book of Mormon), with strongest over-indexing on Scooby-Doo (20× the country average). Demographically, the Mamma Mia! audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Mamma Mia! fans

Demographic split for Mamma Mia! audience in United States
MetricValue
Female67.1%
Male32.9%
Average age40.1
Estimated audience size3,075,886

Audience persona

The typical Mamma Mia! fan in United States is more female, around 40.1 years old, with strong Community Orientation tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for Mamma Mia! in United States
RegionReachAffinity
California368,2561.09×
Florida248,0311.19×
Texas241,7840.91×
New York182,8081.06×
Pennsylvania118,3591.14×
Massachusetts101,6591.68×
North Carolina101,6531.1×
Illinois100,7500.98×
Ohio97,0711.02×
Michigan85,2421.06×
Virginia84,9401.13×
Georgia80,3510.85×
New Jersey77,5460.99×
Arizona69,6941.11×
Washington68,2091.11×
Tennessee62,2861.01×
Wisconsin57,0861.23×
Indiana55,9591×
Maryland52,6611×
Colorado47,7780.99×
South Carolina45,0070.97×
Missouri44,8320.9×
Minnesota43,1580.98×
Utah41,5741.51×
Alabama39,2450.91×
Oregon37,8201.07×
Kentucky36,7250.95×
Oklahoma33,3190.98×
Louisiana32,0080.81×
Connecticut30,5430.99×
Iowa25,3041×
Kansas22,9670.95×
Nevada22,5720.76×
Arkansas20,5330.81×
Idaho17,5851.14×
Mississippi16,0610.63×
Nebraska14,3810.93×
New Hampshire13,1351.08×
Rhode Island12,1971.25×
West Virginia11,5180.8×
Maine11,4311.04×
New Mexico10,9080.71×
Hawaii10,6340.8×
Washington, District of Columbia9,9351.07×
Montana8,2350.97×
Delaware7,0520.83×
Alaska6,5320.99×
South Dakota6,0210.85×
North Dakota5,6320.89×
Vermont5,1920.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mamma Mia! audience
BrandAffinityCategory
Scooby-Doo20×Movies & TV
Mamma Mia! (film)56.76×Movies & TV
Mormon (Book of Mormon)67.69×Literature
Gypsy (musical)134.93×Music & Radio
Chicago (musical)55.77×Music & Radio
Les Misérables (musical)50.13×Music & Radio
Cats (musical)25.71×Music & Radio
Beauty and the Beast (musical)59.23×Music & Radio
The Book of Mormon (musical)43.08×Music & Radio
Matilda the Musical96.93×Music & Radio
Guys and Dolls88.52×Music & Radio
Miss Saigon93.88×Music & Radio
Ugly Betty43.59×Movies & TV
Stephen Sondheim74.04×Music & Radio
Drama school33.85×Arts & Culture
Hairspray (musical)70.77×Music & Radio
Dear Evan Hansen42.91×Music & Radio
Kinky Boots (musical)65.23×Music & Radio
The Phantom of the Opera80.56×Music & Radio
The Good Wife29.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mamma Mia! audience
TraitClusterScore
Community OrientationOPEN1.57
LGBTQ+ IdentityOPEN1.47
TraditionCONSERVATISM1.42
MindfulnessBALANCE1.26
Urban LifestyleOPEN1.18
Early Adopter MentalityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Mamma Mia!
CountryShare
United States18.0%
United Kingdom11.5%
Germany6.7%

See Mamma Mia! audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Mamma Mia! have in United States?

Mamma Mia! has an estimated audience of 3,075,886 people in United States, concentrated in California and Florida.

What is the gender split and age of Mamma Mia! fans?

67.1% of Mamma Mia! fans are female, 32.9% are male, with an average age of 40.1 years.

Which brands do Mamma Mia! fans like most?

Mamma Mia! fans show strongest brand affinity for Scooby-Doo (20×), Mamma Mia! (film) (56.76×), and Mormon (Book of Mormon) (67.69×) over the country average.

Where do Mamma Mia! fans live in United States?

Mamma Mia! fans in United States are most concentrated in California (reach 368,256), Florida (reach 248,031), and Texas (reach 241,784). These three regions account for the largest share of the active audience.

What other brands do Mamma Mia! fans also like?

Beyond Mamma Mia! itself, the audience over-indexes on Mamma Mia! (film) (56.76×), Mormon (Book of Mormon) (67.69×), Gypsy (musical) (134.93×), and Chicago (musical) (55.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mamma Mia!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.