Mormon (Book of Mormon) Audience in United States

Mormon (Book of Mormon) logo

Mormon (Book of Mormon) has an estimated audience of 1,661,188 people in United States. 63.6% are female, 36.4% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Product design, edureka, UK garage, Isometric exercise, Stamp collecting.

The average Mormon (Book of Mormon) fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, edureka, UK garage, with strongest over-indexing on Product design (2.37× the country average). Demographically, the Mormon (Book of Mormon) audience skews more female with an average age of 39.6, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Mormon (Book of Mormon) fans

Demographic split for Mormon (Book of Mormon) audience in United States
MetricValue
Female63.6%
Male36.4%
Average age39.6
Estimated audience size1,661,188

Audience persona

The typical Mormon (Book of Mormon) fan in United States is more female, around 39.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Mormon (Book of Mormon) in United States
RegionReachAffinity
California204,2271.12×
Texas162,6071.14×
Florida119,2331.06×
New York105,4881.14×
Illinois58,7961.06×
Pennsylvania58,0321.04×
Georgia54,4981.06×
North Carolina51,3701.03×
Ohio49,7380.97×
New Jersey45,0081.07×
Michigan42,5080.98×
Virginia41,8841.04×
Utah40,6332.73×
Massachusetts36,1431.1×
Arizona35,8171.06×
Tennessee33,4541×
Washington32,0380.96×
Indiana30,6541.01×
Maryland29,4081.03×
Missouri25,6360.96×
Colorado24,0620.92×
Minnesota23,2260.98×
South Carolina22,6980.91×
Wisconsin22,2370.89×
Kentucky21,2501.02×
Louisiana21,2010.99×
Alabama20,1990.87×
Oklahoma18,1880.99×
Connecticut16,7521.01×
Oregon15,6210.82×
Nevada15,4530.96×
Arkansas12,9490.95×
Iowa12,7070.93×
Kansas12,4120.95×
Mississippi12,1580.89×
Idaho8,9441.07×
Hawaii7,9251.11×
New Mexico7,5070.9×
Nebraska7,0090.84×
West Virginia6,9310.9×
New Hampshire5,5740.85×
Washington, District of Columbia5,1061.02×
Maine5,0630.85×
Rhode Island5,0520.96×
Delaware3,6810.8×
Montana3,5940.78×
South Dakota3,1580.82×
North Dakota3,0370.89×
Alaska2,9050.82×
Wyoming2,5051.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mormon (Book of Mormon) audience
BrandAffinityCategory
Product design2.37×Business & Career
edureka43.7×Business & Career
UK garage4.07×Music & Radio
Isometric exercise6.32×Sports
Stamp collecting2.04×Home & Garden
Embroidery Library5.76×Home & Garden
Cachorro1.83×Pets & Animals
Stucco1.51×Home & Garden
Emilio Estefan3.32×Music & Radio
Mad About You2.36×Movies & TV
Ludo (board game)2.03×Games
Parma2.13×Travel & Leisure
Houston County, Georgia4.84×Travel & Leisure
Rossmann3.84×Shopping
Certified diabetes educator2.25×Business & Career
Hattiesburg, Mississippi1.53×Travel & Leisure
La Provence3.25×News
Software widget2.15×Technology & Electronics
Molly Hatchet1.99×Music & Radio
Metro Iztapalapa5.61×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mormon (Book of Mormon) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.49
MindfulnessBALANCE1.44
TraditionCONSERVATISM1.12
Family OrientationCONSERVATISM1.1
SpiritualityBALANCE1.08
Need for SecurityCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Mormon (Book of Mormon)
CountryShare
United States29.6%
Brazil27.8%
United Kingdom9.4%

See Mormon (Book of Mormon) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Mormon (Book of Mormon) have in United States?

Mormon (Book of Mormon) has an estimated audience of 1,661,188 people in United States, concentrated in California and Texas.

What is the gender split and age of Mormon (Book of Mormon) fans?

63.6% of Mormon (Book of Mormon) fans are female, 36.4% are male, with an average age of 39.6 years.

Which brands do Mormon (Book of Mormon) fans like most?

Mormon (Book of Mormon) fans show strongest brand affinity for Product design (2.37×), edureka (43.7×), and UK garage (4.07×) over the country average.

Where do Mormon (Book of Mormon) fans live in United States?

Mormon (Book of Mormon) fans in United States are most concentrated in California (reach 204,227), Texas (reach 162,607), and Florida (reach 119,233). These three regions account for the largest share of the active audience.

What other brands do Mormon (Book of Mormon) fans also like?

Beyond Mormon (Book of Mormon) itself, the audience over-indexes on edureka (43.7×), UK garage (4.07×), Isometric exercise (6.32×), and Stamp collecting (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mormon (Book of Mormon). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.