Rascasse Audience Intelligence

Mormon (Book of Mormon) Audience in United States

A data profile of the people who buy, follow and care about Mormon (Book of Mormon) in United States — modelled from more than twelve digital signal sources. Mormon (Book of Mormon) has an estimated audience of 1,590,738 people in United States.

#107among Book / Manga / Comic in United States#304in Literature

The average Mormon (Book of Mormon) fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mamma Mia!, Sustainable energy, Mortgage loans, with strongest over-indexing on Mamma Mia! (67.69× the country average).

Demographically, the Mormon (Book of Mormon) audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mormon (Book of Mormon) fan in United States is more female, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for Mamma Mia!.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mormon (Book of Mormon) profile in United States.

Audience size
1.6M
in United States
Gender
63.6%♀
36.4% male
Age
39.6
average years
Country rank
#16987
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mormon (Book of Mormon) fans

63.6% are female, 36.4% are male, average age 39.6.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Mormon (Book of Mormon) audience in United States
MetricValue
Female63.6%
Male36.4%
Average age39.6
Estimated audience size1,590,738
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Mormon (Book of Mormon) audience in United States
Age bracketShare%
16-1925%
20-2913%
30-3916%
40-4921%
50+24%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Mormon (Book of Mormon) audience comes from United States.

Worldwide audience distribution share by country for Mormon (Book of Mormon)
CountryShare
United States27.5%
Brazil27.2%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mormon (Book of Mormon) audience in United States is strongest.

Fig. 05

Top regions by affinity

Mormon (Book of Mormon) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K2.52×
02Hawaii~8K1.15×
03Texas~200K1.11×
04California~200K1.09×
05Wyoming~3K1.08×
06Georgia~50K1.06×
07Arizona~40K1.06×
08Idaho~9K1.06×
09New York~100K1.05×
10North Carolina~50K1.04×
11Massachusetts~30K1.04×
12Washington, District of Columbia~5K1.04×
13Virginia~40K1.03×
14Maryland~30K1.02×
15Nevada~20K1.02×
16New Jersey~40K1.01×
17Kentucky~20K1.01×
18Arkansas~10K1.01×
19Florida~100K1.00×
20Illinois~60K1.00×
21Michigan~40K1.00×
22Tennessee~30K1.00×
23Oklahoma~20K1.00×
24Indiana~30K0.99×
25Louisiana~20K0.99×
26Pennsylvania~50K0.98×
27Washington~30K0.98×
28Missouri~30K0.98×
29Connecticut~20K0.98×
30North Dakota~3K0.97×
31Kansas~10K0.96×
32New Mexico~8K0.95×
33Rhode Island~5K0.95×
34Ohio~50K0.94×
35Minnesota~20K0.94×
36Alaska~3K0.94×
37West Virginia~7K0.93×
38Mississippi~10K0.92×
39Iowa~10K0.92×
40Alabama~20K0.91×
41Colorado~20K0.90×
42South Carolina~20K0.90×
43Nebraska~7K0.89×
44Delaware~4K0.89×
45South Dakota~3K0.89×
46Wisconsin~20K0.87×
47New Hampshire~6K0.86×
48Maine~5K0.86×
49Montana~4K0.85×
50Oregon~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Mormon (Book of Mormon), United States
0.84×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mormon (Book of Mormon) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mormon (Book of Mormon) audience
#·InterestCategoryAffinity×
01Mamma Mia!Movies & TV67.69×
02The Lion King (musical)Music & Radio57.24×
03Utah JazzSports6.65×
04Sustainable energyHome & Garden6.38×
05Drudge ReportSports4.94×
06Renewable energyBusiness & Career4.42×
07FedExBusiness & Career4.34×
08Non-fiction booksLiterature4.29×
09Mortgage loansBusiness & Career3.55×
10Solar energyHome & Garden3.00×
11Vehicle insuranceCars & Mobility2.92×
12PinterestInternet & Social Media2.79×
13Discount storesShopping2.60×
14Musical theatreMovies & TV2.50×
15SubwayFood & Beverages2.46×
16Shopping mallsShopping2.36×
17ReligionBusiness & Career2.21×
18AirbnbTravel & Leisure2.21×
19McDonald'sFood & Beverages2.14×
20FurnitureHome & Garden1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mormon (Book of Mormon) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mormon (Book of Mormon) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.28×
SustainabilityBALANCE2.00×
Convenience OrientationPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mormon (Book of Mormon) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Luxury OrientationPREMIUM0.73×
IndulgenceJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mormon (Book of Mormon) have in United States?

Mormon (Book of Mormon) has an estimated audience of 1,590,738 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mormon (Book of Mormon) fans?

63.6% of Mormon (Book of Mormon) fans are female, 36.4% are male, with an average age of 39.6 years.

03

Which brands do Mormon (Book of Mormon) fans like most?

Mormon (Book of Mormon) fans show strongest brand affinity for Mamma Mia! (67.69×), Sustainable energy (6.38×), and Mortgage loans (3.55×) over the country average.

04

Where do Mormon (Book of Mormon) fans live in United States?

Mormon (Book of Mormon) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mormon (Book of Mormon) fans also like?

Beyond Mormon (Book of Mormon) itself, the audience over-indexes on Sustainable energy (6.38×), Mortgage loans (3.55×), Pinterest (2.79×), and FedEx (4.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mormon (Book of Mormon). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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