Mormon (Book of Mormon) Audience in Germany
Mormon (Book of Mormon) has an estimated audience of 240,072 people in Germany. 69.3% are female, 30.7% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TikTok, Singer-songwriter, Freeware, Adventure game, Online chat.
The average Mormon (Book of Mormon) fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TikTok, Singer-songwriter, Freeware, with strongest over-indexing on TikTok (1.78× the country average). Demographically, the Mormon (Book of Mormon) audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Social Media Usage, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic
Demographics of Mormon (Book of Mormon) fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 36.5 |
| Estimated audience size | 240,072 |
Audience persona
The typical Mormon (Book of Mormon) fan in Germany is more female, around 36.5 years old, with strong Social Media Usage tendencies and a notable affinity for TikTok.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,709 | 1.12× |
| Bayern | 84,152 | 1.03× |
| Baden-Württemberg | 74,118 | 1.07× |
| Niedersachsen | 53,134 | 1.07× |
| Hessen | 41,546 | 1.07× |
| Sachsen | 26,148 | 1.05× |
| Rheinland-Pfalz | 26,030 | 1.02× |
| Berlin | 23,270 | 1.02× |
| Schleswig-Holstein | 18,569 | 1.02× |
| Brandenburg | 14,492 | 0.92× |
| Hamburg | 12,665 | 1.1× |
| Thüringen | 12,000 | 0.93× |
| Sachsen-Anhalt | 11,971 | 0.91× |
| Mecklenburg-Vorpommern | 9,329 | 0.96× |
| Saarland | 5,197 | 0.83× |
| Bremen | 3,883 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 1.78× | Internet & Social Media |
| Singer-songwriter | 2.57× | Music & Radio |
| Freeware | 1.93× | Technology & Electronics |
| Adventure game | 1.91× | Games |
| Online chat | 2.59× | Technology & Electronics |
| Audiobook | 2.42× | Literature |
| Auction | 1.97× | Shopping |
| Schufa | 2.86× | Business & Career |
| Kelly Clarkson | 7.53× | Music & Radio |
| Ellie Goulding | 9.13× | Music & Radio |
| Stranger Things | 1.52× | Movies & TV |
| Online games | 1.52× | Games |
| Sarcasm | 3.52× | Politics & Society |
| Distilled beverage | 1.52× | Food & Beverages |
| Movie theater | 1.55× | Movies & TV |
| Live television | 2.05× | Movies & TV |
| DAX | 2.37× | Business & Career |
| Mystery fiction | 1.71× | Literature |
| Newsletter | 1.54× | Technology & Electronics |
| Gambling | 1.52× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.14 |
| Family Orientation | CONSERVATISM | 1 |
| Mindfulness | BALANCE | 0.98 |
| Pet Ownership | JOY | 0.91 |
| Sports Activity | POWER | 0.89 |
| Indulgence | JOY | 0.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.6% |
| Brazil | 27.8% |
| United Kingdom | 9.4% |
See Mormon (Book of Mormon) audiences in other countries
- Mormon (Book of Mormon) — United States
- Mormon (Book of Mormon) — United Kingdom
- Mormon (Book of Mormon) — France
- Mormon (Book of Mormon) — Italy
- Mormon (Book of Mormon) — Spain
- Mormon (Book of Mormon) — Brazil
- Mormon (Book of Mormon) — Japan
- Mormon (Book of Mormon) — South Korea
- Mormon (Book of Mormon) — India
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- Kickers (4,939,939)
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- The Guardian (novel) (1,434,625)
Frequently asked questions
How many fans does Mormon (Book of Mormon) have in Germany?
Mormon (Book of Mormon) has an estimated audience of 240,072 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mormon (Book of Mormon) fans?
69.3% of Mormon (Book of Mormon) fans are female, 30.7% are male, with an average age of 36.5 years.
Which brands do Mormon (Book of Mormon) fans like most?
Mormon (Book of Mormon) fans show strongest brand affinity for TikTok (1.78×), Singer-songwriter (2.57×), and Freeware (1.93×) over the country average.
Where do Mormon (Book of Mormon) fans live in Germany?
Mormon (Book of Mormon) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,709), Bayern (reach 84,152), and Baden-Württemberg (reach 74,118). These three regions account for the largest share of the active audience.
What other brands do Mormon (Book of Mormon) fans also like?
Beyond Mormon (Book of Mormon) itself, the audience over-indexes on Singer-songwriter (2.57×), Freeware (1.93×), Adventure game (1.91×), and Online chat (2.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mormon (Book of Mormon). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.