Die drei ??? Audience in Germany
Die drei ??? has an estimated audience of 966,879 people in Germany. 57.8% are female, 42.2% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Children's literature, Picture book, Audiobook, Audible.com, Podcast.
The average Die drei ??? fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Children's literature, Picture book, Audiobook, with strongest over-indexing on Children's literature (9.91× the country average). Demographically, the Die drei ??? audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic
Demographics of Die drei ??? fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 41.0 |
| Estimated audience size | 966,879 |
Audience persona
The typical Die drei ??? fan in Germany is more female, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Children's literature.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 285,907 | 1.35× |
| Bayern | 146,541 | 0.94× |
| Niedersachsen | 138,214 | 1.47× |
| Baden-Württemberg | 118,982 | 0.9× |
| Hessen | 64,481 | 0.88× |
| Schleswig-Holstein | 55,864 | 1.61× |
| Berlin | 44,718 | 1.03× |
| Rheinland-Pfalz | 44,280 | 0.91× |
| Sachsen | 40,928 | 0.86× |
| Hamburg | 28,684 | 1.31× |
| Brandenburg | 27,981 | 0.93× |
| Thüringen | 15,108 | 0.61× |
| Sachsen-Anhalt | 14,576 | 0.58× |
| Mecklenburg-Vorpommern | 12,499 | 0.68× |
| Bremen | 10,447 | 1.26× |
| Saarland | 7,774 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Children's literature | 9.91× | Literature |
| Picture book | 4.88× | Literature |
| Audiobook | 5.13× | Literature |
| Audible.com | 5.53× | Literature |
| Podcast | 2.63× | Music & Radio |
| Barbie | 2.42× | Movies & TV |
| Ernsting's family | 3.36× | Shopping |
| Baby food | 3.12× | Kids & Family |
| Parenting styles | 4.32× | Kids & Family |
| Tchibo | 2.51× | Shopping |
| Gala | 1.9× | News |
| Obi (store) | 1.69× | Shopping |
| Joyce Carol Oates | 37.79× | Literature |
| Rossmann | 1.97× | Shopping |
| REWE | 1.7× | Shopping |
| Spiegel Online | 1.67× | News |
| Netto Marken-Discount | 1.68× | Shopping |
| Wetter.com | 1.79× | Home & Garden |
| Kaufland | 1.62× | Shopping |
| Smyths Toys | 2.34× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.34 |
| Indulgence | JOY | 1.27 |
| Sustainability | BALANCE | 1.23 |
| Sports Activity | POWER | 1.2 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Healthy Lifestyle | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.8% |
| Switzerland | 9.0% |
| Austria | 5.3% |
See Die drei ??? audiences in other countries
More Literature audiences in Germany
- Wow! (comic) (7,931,188)
- Sex (book) (7,884,464)
- Kickers (4,939,939)
- K (anime) (2,946,505)
- The Guardian (novel) (1,434,625)
Frequently asked questions
How many fans does Die drei ??? have in Germany?
Die drei ??? has an estimated audience of 966,879 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Die drei ??? fans?
57.8% of Die drei ??? fans are female, 42.2% are male, with an average age of 41.0 years.
Which brands do Die drei ??? fans like most?
Die drei ??? fans show strongest brand affinity for Children's literature (9.91×), Picture book (4.88×), and Audiobook (5.13×) over the country average.
Where do Die drei ??? fans live in Germany?
Die drei ??? fans in Germany are most concentrated in Nordrhein-Westfalen (reach 285,907), Bayern (reach 146,541), and Niedersachsen (reach 138,214). These three regions account for the largest share of the active audience.
What other brands do Die drei ??? fans also like?
Beyond Die drei ??? itself, the audience over-indexes on Picture book (4.88×), Audiobook (5.13×), Audible.com (5.53×), and Podcast (2.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Die drei ???. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.