Rascasse Audience Intelligence

Die drei ??? Audience in Germany

A data profile of the people who buy, follow and care about Die drei ??? in Germany — modelled from more than twelve digital signal sources. Die drei ??? has an estimated audience of 1,045,972 people in Germany.

#18among Book / Manga / Comic in Germany#89in Literature

The average Die drei ??? fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Children's literature, Picture book, Audiobook, with strongest over-indexing on Children's literature (9.91× the country average).

Demographically, the Die drei ??? audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Die drei ??? fan in Germany is more female, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Children's literature.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Die drei ??? profile in Germany.

Audience size
1M
in Germany
Gender
61.3%♀
38.7% male
Age
41.5
average years
Country rank
#6264
Book / Manga / Comic in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Die drei ??? fans

61.3% are female, 38.7% are male, average age 41.5.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Die drei ??? audience in Germany
MetricValue
Female61.3%
Male38.7%
Average age41.5
Estimated audience size1,045,972
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Die drei ??? audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3924%
40-4925%
50+21%
Fig. 04

Worldwide distribution

81.7%

of the worldwide Die drei ??? audience comes from Germany.

Worldwide audience distribution share by country for Die drei ???
CountryShare
Germany81.7%
Switzerland8.4%
Austria5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Die drei ??? audience in Germany is strongest.

Fig. 05

Top regions by affinity

Die drei ??? fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~60K1.61×
02Niedersachsen~100K1.42×
03Nordrhein-Westfalen~300K1.27×
04Bremen~10K1.22×
05Hamburg~30K1.18×
06Berlin~40K0.98×
07Bayern~200K0.95×
08Brandenburg~30K0.94×
09Rheinland-Pfalz~50K0.93×
10Sachsen~40K0.91×
11Baden-Württemberg~100K0.89×
12Hessen~70K0.87×
13Mecklenburg-Vorpommern~20K0.78×
14Saarland~9K0.76×
15Thüringen~20K0.71×
16Sachsen-Anhalt~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Die drei ???, Germany
0.68×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Die drei ??? audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Die drei ??? audience
#·InterestCategoryAffinity×
01Joyce Carol OatesLiterature37.79×
02Children's literatureLiterature9.91×
03Audible.comLiterature5.53×
04AudiobookLiterature5.13×
05Picture bookLiterature4.88×
06Parenting stylesKids & Family4.32×
07Ernsting's familyShopping3.36×
08Baby foodKids & Family3.12×
09PodcastMusic & Radio2.63×
10TchiboShopping2.51×
11BarbieMovies & TV2.42×
12Smyths ToysKids & Family2.34×
13Thomas GottschalkMovies & TV2.32×
14RossmannShopping1.97×
15REWEShopping1.70×
16Obi (store)Shopping1.69×
17Netto Marken-DiscountShopping1.68×
18KauflandShopping1.62×
19EdekaShopping1.56×
20IKEAHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Die drei ??? audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Die drei ??? audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.42×
CreativityOPEN1.39×
SpiritualityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Die drei ??? audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Early Adopter MentalityPOWER0.90×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Die drei ??? have in Germany?

Die drei ??? has an estimated audience of 1,045,972 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Die drei ??? fans?

61.3% of Die drei ??? fans are female, 38.7% are male, with an average age of 41.5 years.

03

Which brands do Die drei ??? fans like most?

Die drei ??? fans show strongest brand affinity for Children's literature (9.91×), Picture book (4.88×), and Audiobook (5.13×) over the country average.

04

Where do Die drei ??? fans live in Germany?

Die drei ??? fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Die drei ??? fans also like?

Beyond Die drei ??? itself, the audience over-indexes on Picture book (4.88×), Audiobook (5.13×), Audible.com (5.53×), and Podcast (2.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Die drei ??? audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Die drei ???. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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