Audible.com Audience in Germany
Audible.com has an estimated audience of 2,582,352 people in Germany. 59.0% are female, 41.0% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Android (operating system), Podcast, Mobile app, Edeka, Obi (store).
The average Audible.com fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Android (operating system), Podcast, Mobile app, with strongest over-indexing on Android (operating system) (3.47× the country average). Demographically, the Audible.com audience skews more female with an average age of 40.7, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Website / Newspaper / Magazine
Demographics of Audible.com fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 40.7 |
| Estimated audience size | 2,582,352 |
Audience persona
The typical Audible.com fan in Germany is more female, around 40.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Android (operating system).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 834,378 | 1.11× |
| Bayern | 563,778 | 1.02× |
| Baden-Württemberg | 468,832 | 1× |
| Niedersachsen | 367,276 | 1.1× |
| Hessen | 275,795 | 1.05× |
| Rheinland-Pfalz | 180,588 | 1.05× |
| Berlin | 178,280 | 1.16× |
| Schleswig-Holstein | 158,904 | 1.29× |
| Sachsen | 141,351 | 0.84× |
| Brandenburg | 97,282 | 0.91× |
| Hamburg | 88,764 | 1.14× |
| Thüringen | 67,645 | 0.77× |
| Sachsen-Anhalt | 65,792 | 0.74× |
| Mecklenburg-Vorpommern | 53,064 | 0.81× |
| Saarland | 38,432 | 0.91× |
| Bremen | 32,046 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Android (operating system) | 3.47× | Technology & Electronics |
| Podcast | 3.73× | Music & Radio |
| Mobile app | 2.06× | Technology & Electronics |
| Edeka | 2.02× | Shopping |
| Obi (store) | 1.92× | Shopping |
| Aldi | 1.95× | Shopping |
| Bild | 1.68× | News |
| ZDF | 2.21× | Movies & TV |
| Software | 1.51× | Technology & Electronics |
| Europe | 1.56× | Travel & Leisure |
| Discount stores | 1.54× | Shopping |
| Kaufland | 1.75× | Shopping |
| Smartphones | 1.56× | Technology & Electronics |
| Mobile phones | 1.57× | Technology & Electronics |
| Radio | 1.95× | Technology & Electronics |
| Vodafone | 1.95× | Technology & Electronics |
| Freeware | 1.98× | Technology & Electronics |
| Lidl | 1.58× | Shopping |
| Therapy | 2.16× | Health |
| Instant messaging | 2.09× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.21 |
| Indulgence | JOY | 1.11 |
| Sports Activity | POWER | 1.06 |
| Mindfulness | BALANCE | 1.04 |
| Healthy Lifestyle | BALANCE | 1.02 |
| Family Orientation | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 44.2% |
| China | 8.4% |
| United States | 4.7% |
See Audible.com audiences in other countries
More Literature audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Audible.com have in Germany?
Audible.com has an estimated audience of 2,582,352 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audible.com fans?
59.0% of Audible.com fans are female, 41.0% are male, with an average age of 40.7 years.
Which brands do Audible.com fans like most?
Audible.com fans show strongest brand affinity for Android (operating system) (3.47×), Podcast (3.73×), and Mobile app (2.06×) over the country average.
Where do Audible.com fans live in Germany?
Audible.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach 834,378), Bayern (reach 563,778), and Baden-Württemberg (reach 468,832). These three regions account for the largest share of the active audience.
What other brands do Audible.com fans also like?
Beyond Audible.com itself, the audience over-indexes on Podcast (3.73×), Mobile app (2.06×), Edeka (2.02×), and Obi (store) (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audible.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.