Audible.com Audience in Germany
A data profile of the people who buy, follow and care about Audible.com in Germany — modelled from more than twelve digital signal sources. Audible.com has an estimated audience of 3,423,070 people in Germany.
The average Audible.com fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Android (operating system), Podcast, Mobile app, with strongest over-indexing on Android (operating system) (3.47× the country average).
Demographically, the Audible.com audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Social Media Usage, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Audible.com fan in Germany is more female, around 40.7 years old, with strong Social Media Usage tendencies and a notable affinity for Android (operating system).
At a glance
The key figures that characterise the Audible.com profile in Germany.
Search interest · 12-month trend
Audience demographics of Audible.com
59.0% are female, 41.0% are male, average age 40.7.
Gender split
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 40.7 |
| Estimated audience size | 3,423,070 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Audible.com audience comes from Germany.
| Country | Share |
|---|---|
| United States | 43.2% |
| Germany | 11.3% |
| United Kingdom | 11.2% |
Geography
Where the Audible.com audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~200K | 1.29× | |
| 02 | Berlin | ~200K | 1.12× | |
| 03 | Hamburg | ~90K | 1.11× | |
| 04 | Bremen | ~30K | 1.11× | |
| 05 | Nordrhein-Westfalen | ~800K | 1.10× | |
| 06 | Niedersachsen | ~400K | 1.09× | |
| 07 | Hessen | ~300K | 1.03× | |
| 08 | Rheinland-Pfalz | ~200K | 1.03× | |
| 09 | Bayern | ~600K | 1.00× | |
| 10 | Baden-Württemberg | ~500K | 0.98× | |
| 11 | Saarland | ~40K | 0.95× | |
| 12 | Brandenburg | ~100K | 0.92× | |
| 13 | Sachsen | ~100K | 0.85× | |
| 14 | Mecklenburg-Vorpommern | ~60K | 0.84× | |
| 15 | Thüringen | ~70K | 0.81× | |
| 16 | Sachsen-Anhalt | ~70K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Audible.com audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Podcast | Music & Radio | 3.73× | ||
| 02 | Android (operating system) | Technology & Electronics | 3.47× | ||
| 03 | ZDF | Movies & TV | 2.21× | ||
| 04 | Therapy | Health | 2.16× | ||
| 05 | Instant messaging | Internet & Social Media | 2.09× | ||
| 06 | Mobile app | Technology & Electronics | 2.06× | ||
| 07 | Edeka | Shopping | 2.02× | ||
| 08 | Freeware | Technology & Electronics | 1.98× | ||
| 09 | Aldi | Shopping | 1.95× | ||
| 10 | Vodafone | Technology & Electronics | 1.95× | ||
| 11 | Radio | Technology & Electronics | 1.95× | ||
| 12 | Obi (store) | Shopping | 1.92× | ||
| 13 | Kaufland | Shopping | 1.75× | ||
| 14 | Bild | News | 1.68× | ||
| 15 | Lidl | Shopping | 1.58× | ||
| 16 | Mobile phones | Technology & Electronics | 1.57× | ||
| 17 | Europe | Travel & Leisure | 1.56× | ||
| 18 | Smartphones | Technology & Electronics | 1.56× | ||
| 19 | Discount stores | Shopping | 1.54× | ||
| 20 | Software | Technology & Electronics | 1.51× |
Personality of the Audible.com audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.21× | |
| Spirituality | BALANCE | 1.20× | |
| Need for Security | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.56× | |
| Design Affinity | PREMIUM | 0.58× | |
| Individualism | JOY | 0.61× |
Frequently asked questions
How many fans does Audible.com have in Germany?
Audible.com has an estimated audience of 3,423,070 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audible.com fans?
59.0% of Audible.com fans are female, 41.0% are male, with an average age of 40.7 years.
Which brands do Audible.com fans like most?
Audible.com fans show strongest brand affinity for Android (operating system) (3.47×), Podcast (3.73×), and Mobile app (2.06×) over the country average.
Where do Audible.com fans live in Germany?
Audible.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Audible.com fans also like?
Beyond Audible.com itself, the audience over-indexes on Podcast (3.73×), Mobile app (2.06×), Edeka (2.02×), and Obi (store) (1.92×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Literature audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audible.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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